Newsround

Well, July has come and gone - bringing with it all manner of weather (although pretty much all of it good - makes a change!). There's also been a smattering of interesting news, here's a few things that caught our eye...  

Polishing the Chrome - Google takes on Apple TV with a budget offering
The house of mouse - the original inventor of the mouse dies aged 88  
What does Wifi look like? - art and science merge in these wifi visualisations
to Ћ point - a new symbol for 'the' is proposed, what the..?
A (webcam) view from the top - no time to visit the Eifel Tower? This is the next best thing!
Does X mark the spot? - Oxford Street has a brand new identity
Jane Austen and trolls - it is a truth universally acknowledged, that something needs to be done about trolls


Polishing the Chrome


Google, one of the largest and most influential companies in the world has been desperately trying to break into the TV space for quite some time now. From Google TV to their Nexus Q - so far, they've not had much luck.

Their most recent product launched this week aims to turn this around. The Chromecast is tiny (see image above) and isn't much bigger than your average USB stick. It's designed to plug right into your TV via an HDMI socket. It's essentially a TV extender turning your dumb, non-connected TV into a Netflix or Youtube player (and you use your phone/tablet as a remote control). At only $35 it's quite the bargain - and while anyone with a set-top box or other Netflix capable hardware won't really get much extra benefit, it does make us wonder what the point of those expensive 'Smart TVs' really are.

But will it succeed where their other efforts have failed? We'll probably have to wait till next year to see who the leaders are in this much fought over streaming hardware / broadcast service sector. For now, the Chromecast is available in the US only, rest of the world to follow.

read more (The Verge)

 The house of mouse


Doug Engelbart, one of the many unsung heroes of the computer age died this month at the age of 88. He's the man we can thank for creating the world's first computer mouse in the 1960s - long before it was taken up by Xerox / Apple in the 1980s. The mouse revolutionised the way we interact with the computer and brought precise and intuitive analogue control that's still unbeaten today (touch screen controls may be everywhere right now, but don't offer the speed or pin-point precision the mouse still gives us).

Although there are well over a billion mice around the world, unfortunately he wasn't the millionaire he could have been as, despite patenting his invention, the patent ran out in 1987 - just before the mouse became the popular and ubiquitous device it is today. His first prototype was a simple wooden box with two metal wheels and three buttons on the top - which pretty much set the 'mouse' style for many years to come. Later the rubber ball was added for smoother movement, the mechanical parts finally being replaced by the optical mice we use now.

 read more (The Guardian)

What does WiFi look like?

 
click the image to view larger

Our cities are full of all sorts of pollution – from noise and crowds to light to smog – but what other things fill the air that we can't see or sense? Artist Nickolay Lamm decided to try to visualise one of those unseen forces: the Wifi signals that surround us, emanating out from almost every home, business and coffee shop. He studied how Wifi signals work and transmit taking current data from DC.gov to pinpoint their exact locations and then visualised these waves using central Washington as his backdrop. The resulting images are both beautiful and disturbing - the city is awash with what look like swirling forcefields of electronic communication.

read more (Motherboard)

to Ћ point



It was proposed this month that we should be adding an extra character to the English language. Paul Mathis thinks that as 'and' (which is the fifth most used word in the English language) has its own character, the ampersand, then surely 'the' (which is the number one most used word) therefore deserves its own shortened version? You can't fault his logic there. And, to save us all having to replace all our keyboards or add new characters to every major font, his proposal is to use something that already exists but is little used (a Serbian language character) which is a combination of 't' and 'h'. This would become a short-hand for 'the' in the same way we use '&'. He's going to need quite a lot of support for it to catch on, but it's an interesting idea. What do you think, could you see yourself using 'Ћ' - is it needed? And if so, will we need to change our logo?  

read more (Design Week)

Does X mark the spot?

 

London’s Oxford Street unveiled its new identity this week, giving us a look at the latest interpretation of destination brands, on the back of others such as Victoria and the proposed Northbank. The new identity sees the name shortened to 'Ox St', which is concern enough given this is a global tourist destination, and names like Bond Street, Mayfair and Oxford Street are iconic destinations. Will calling it 'Ox St' undermine this recognition and cause confusion? Plus, the new logo, with its 'X' device, arguably places too much emphasis on the local vicinity around the Regent Street junction which is already highly successful with big brand tenants such as Apple, John Lewis, Liberty, etc.

If the intention is to 'reignite London's love affair' with the street then it is arguably neglecting its less successful element (the east end). Most destination brands focus on the total visitor experience or the values they represent. Oxford Street is a long, straight shopping thoroughfare, in the same way that Regent Street is a crescent and Covent Garden is a series of lanes around a central piazza. The ‘X’ places too much emphasis on a single part of it, albeit a very important part, which is already highly successful, and we would have liked to see more made of the area it represents.

What do you think of the new identity? Let us know in the comments section below.

A (webcam) view from the top

The Google Cultural Institute and the Eiffel Tower Operating Company have joined forces to bring us three online exhibitions based on the iconic French monument, including a panoramic view from the top, just in case you can't make it there yourself. Known affectionately as the "Dame de Fer", or "Iron Lady", she stands at 324 metres tall and with almost 7 million visitors a year, is also the most visited (entrance fee) monument in the world.

Jane Austin and trolls

Back in April it was noted in the press that with Sir Winston Churchill set to replace Elizabeth Fry on our £5 note, there would be no women (other than the Queen of course!) on our currency, prompting a high profile campaign led by Caroline Criado-Perez against the decision. Last week the Bank of England announced that Jane Austin will be the new face of the £10 note, leading George Osbourne to tweet “Mark Carney's choice of Jane Austen as face of £10 note is great. After understandable row over lack of women, shows sense and sensibility." We applaud the decision and George's play on words.

This campaign also led to some truly vile misogynistic Twitter trolling and raised an important and ongoing debate on the role of social media platforms in dealing with trolls. In response to criticism of its handling of this latest hate campaign, Twitter has said it's aware of the way some people misuse the platform and is launching a feature that allows users to report individual tweets. It will be interesting to see exactly how this works and what impact, if any, it has on trolls and the number of abusive tweets sent.

Got the bug...

Tom and Sam Hutton have been raising funds for the RNLI since the tragic loss of their brother Charlie last year in a boating accident. This year's London Marathon was the big one, with Tom breaking his 4hr target and Sam coming in at just under 4hrs 15mins. Banners were supplied by our friends at ETC (thanks Kam) and Carl, our resident design advocate, made sure we had a good spot to cheer them on.

Sam has now got the challenge bug and decided to go one step further. He's signed up for the 14 kilometre Bridge to Bridge Thames swim on the 11th August and his training is well under way. Tooting Bec Lido was a great training pool until the heatwave hit, but since then finding space in a pool to paddle, let alone swim 5k for training, has been near impossible as the whole of london tries to cool down. So, he braved The Serpentine, which was an interesting experience and a lot closer to the murky waters of the Thames than the cleaner waters of London's lidos.

Obviously, we're wishing him well and hope that he doesn't catch any other bugs in the process...We'll let you know how he gets on and if you'd like to support him and Tom in their efforts to reach their £15,000 target you can donate on their fundraising page here.

Hot off the press.

With all the sunshine we’ve had this month, drizzly May seems like a distant memory. However, some of you may remember that we mentioned our work with Samworth Brothers on the redesign of its internal newspaper, the Samworth Standard.

After some hard work by all involved, we are proud to announce that the first issue has been packed and posted to the 7,500+ Samworth Brothers employees; and we can finally give you a glimpse of the finished article.

As well as being the 70th Samworth Standard, this edition also celebrates the Samworth Brothers Charity Challenge, a company wide event that takes place over 2 weekends, where 300+ people compete in a gruelling ten hour course of hiking, canoeing, abseiling and biking all in the name of raising money for charity. To mark such an epic event, the team commissioned a 6pp roll fold in addition to the newspaper.

This event is entirely about people, not only those who put their bodies to the test, but also those who arrange the event and the charities who benefit. So we were all keen to make these people the focus by flooding the pages with the fantastic images from the 2 weekends and quotes from the charities. There were plenty of facts about the event itself, over £327,000 was raised and over 1000 Ginsters pasties and slices served to the hungry competitors!
We worked closely with our print partners to ensure the safe delivery of The Standard to various homes and sites across the UK.

The finished result is an engaging, bright and friendly internal newsletter that celebrates the individuals who make up one of the UK’s leaders in chilled foods. And, as a bonus, the team at Samworth Brothers have assured us that we will be expected to compete in the next Charity Challenge (gulp!). Although you know us, never ones to turn down a challenge…

Check Out Croydon

The new loyalty card

We often find that the hardest part of any branding project is coming up with an engaging, powerful name that resonates with the target audience and naming Croydon BID’s loyalty card scheme for the town was no exception.

The name needed to be snappy, friendly and welcoming, be synonymous with the deals that the card will offer and facilitate vibrant and positive marketing campaigns to promote usage. The new scheme will be open to residents and visitors as well as employees, replacing ‘Croydon Works’, the previous loyalty initiative just for Croydon town employees.

Working with the Croydon BID team we came up with 'Check Out Croydon', developing the look and feel of the card to reflect a chatty, engaging tone. We created a logo for Check Out, using a vibrant orange for the text, and added in speech marks to give the name (and card) impact and personality. The background blue of the card, with ‘Croydon’ in the roundel, ensures the Check Out stands out and is instantly recognisable and ties in with the branding and campaign work we’re doing with Croydon BID.

We worked with Footfall123, a loyalty marketing technology company, who is producing the card and running analytics for the scheme, to make sure our designs worked with the card template. Footfall123 will help Croydon BID to monitor the effectiveness of the scheme and individual offers, and develop future offers based on this feedback. 

To help raise awareness on the street,we’ve also designed an eye catching 3D effect window sticker for businesses to advertise their participation in the scheme, which combines the roundel of the Croydon BID logo with the look and feel of the card to ensure brand recognition.

Window stickers

Matthew Simms, Chief Executive, Croydon BID is delighted with the new loyalty card and said:

“In the comparatively short time that we’ve been working with To The Point, I’ve been impressed by their creativity and the speed with which they have interpreted the brief. There is a huge amount of change and re-development planned and taking place in Croydon. It is important that our loyalty scheme stands out and stands the test of time, galvanising support from both businesses and everyone who visits, works and lives in the town.

We were looking for a name that was short, succinct and memorable that would encourage people to think differently about Croydon and Check out Croydon does it all.”