Check Out Croydon

The new loyalty card

We often find that the hardest part of any branding project is coming up with an engaging, powerful name that resonates with the target audience and naming Croydon BID’s loyalty card scheme for the town was no exception.

The name needed to be snappy, friendly and welcoming, be synonymous with the deals that the card will offer and facilitate vibrant and positive marketing campaigns to promote usage. The new scheme will be open to residents and visitors as well as employees, replacing ‘Croydon Works’, the previous loyalty initiative just for Croydon town employees.

Working with the Croydon BID team we came up with 'Check Out Croydon', developing the look and feel of the card to reflect a chatty, engaging tone. We created a logo for Check Out, using a vibrant orange for the text, and added in speech marks to give the name (and card) impact and personality. The background blue of the card, with ‘Croydon’ in the roundel, ensures the Check Out stands out and is instantly recognisable and ties in with the branding and campaign work we’re doing with Croydon BID.

We worked with Footfall123, a loyalty marketing technology company, who is producing the card and running analytics for the scheme, to make sure our designs worked with the card template. Footfall123 will help Croydon BID to monitor the effectiveness of the scheme and individual offers, and develop future offers based on this feedback. 

To help raise awareness on the street,we’ve also designed an eye catching 3D effect window sticker for businesses to advertise their participation in the scheme, which combines the roundel of the Croydon BID logo with the look and feel of the card to ensure brand recognition.

Window stickers

Matthew Simms, Chief Executive, Croydon BID is delighted with the new loyalty card and said:

“In the comparatively short time that we’ve been working with To The Point, I’ve been impressed by their creativity and the speed with which they have interpreted the brief. There is a huge amount of change and re-development planned and taking place in Croydon. It is important that our loyalty scheme stands out and stands the test of time, galvanising support from both businesses and everyone who visits, works and lives in the town.

We were looking for a name that was short, succinct and memorable that would encourage people to think differently about Croydon and Check out Croydon does it all.”