tag:blogger.com,1999:blog-25536421106705633892024-02-22T16:08:49.705+00:00to the pointnews, views and opinions from the world of to the point design (ttpdesign). www.tothepoint.co.ukSimon Hutton, MDhttp://www.blogger.com/profile/13010013967762107051noreply@blogger.comBlogger223125tag:blogger.com,1999:blog-2553642110670563389.post-61919499139567000012016-07-29T09:31:00.000+01:002016-07-29T15:53:05.856+01:00Bye Bye Blogger Blogger Bye Bye<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbBNpBYbavj0vxsWEuSYqtWHHPKaYh-aOv_WpK_UKDz_EX9BxiiwXLsVwgOFQy-nJplLflax7o4_8G1nqdc6e82HFSsLyeRuuxN1CR2AI94NY1kAGMTFCv2Wlz2Ct5qRF9Tf-EmeuXEYTC/s1600/ttphome-mac-book-mockup.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbBNpBYbavj0vxsWEuSYqtWHHPKaYh-aOv_WpK_UKDz_EX9BxiiwXLsVwgOFQy-nJplLflax7o4_8G1nqdc6e82HFSsLyeRuuxN1CR2AI94NY1kAGMTFCv2Wlz2Ct5qRF9Tf-EmeuXEYTC/s400/ttphome-mac-book-mockup.jpg" width="400" /></a></div>
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With the launch of our new website complete with news and blog posts, this will be our last post here on Blogger. Check out our work across <a href="http://www.tothepoint.co.uk/work/media/branding/" target="_blank">branding</a>, <a href="http://www.tothepoint.co.uk/work/media/print/" target="_blank">print</a>, <a href="http://www.tothepoint.co.uk/work/media/digital/" target="_blank">digital</a> and <a href="http://www.tothepoint.co.uk/work/media/environments/" target="_blank">workspace environments</a> on our new website at <a href="http://www.tothepoint.co.uk/" target="_blank">www.tothepoint.co.uk</a>.<br />
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To enquire about working with us or to just get in touch, visit our <a href="http://www.tothepoint.co.uk/contact/" target="_blank">contact page</a> or give us a call on 0207 378 6999. And if you're in our neck of the woods pop in for a cup of tea and a chat (and a biscuit if you are lucky).<br />
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From now on if you want to read our news and what we get up to, click here: <a href="http://www.tothepoint.co.uk/news" target="_blank">www.tothepoint.co.uk/news </a><br />
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It’s time for us to blog off!<br />
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Peace. Out.Charlie Borleyhttp://www.blogger.com/profile/01643369078862634363noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-4900970901268410842016-07-01T11:40:00.000+01:002016-07-01T14:23:58.516+01:00Slippery When WetLast month we unveiled the new logo for the Oxford City Royal Regatta…and this month we have the official poster to go with it! Don’t say we never treat you!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwLSZ4jy5ugRrhjtNNAoOw9c-hgvPoyzNpk830zI7S1pcdHbkmFYpCVTrhfz_3EelKpvwp6zi7KIzStkJKbTtwgDGWQxwIY9o8YcqX3V9nvB48XbWp0MP-EpZ5e2NmxI6fMxCt8ShnNzi9/s1600/thumbnail-oxford-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwLSZ4jy5ugRrhjtNNAoOw9c-hgvPoyzNpk830zI7S1pcdHbkmFYpCVTrhfz_3EelKpvwp6zi7KIzStkJKbTtwgDGWQxwIY9o8YcqX3V9nvB48XbWp0MP-EpZ5e2NmxI6fMxCt8ShnNzi9/s400/thumbnail-oxford-03.jpg" width="400" /></a></div>
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The poster is suitably themed for the event, taking inspiration from posters of old. The design will be used on various formats across the event…we were all hoping for a few tea towels but will have to make do with a few drinks on the day!<br />
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If you are a rowing fanatic, then why not pop down for an enjoyable day out and a glimpse at our posters up close and personal. More information on the event can be found <a href="http://www.oxfordrowingclub.org.uk/rowing-events/oxford-city-royal-regatta/" target="_blank">here</a>.<br />
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Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-50655342009446308442016-07-01T09:52:00.001+01:002016-07-01T15:21:45.956+01:00June Round Up<h3>
<span class="s1">Delightful Diana</span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz-AJ3fCDRlGCEpAmg8YxtmlSH3Qoqdui4vEUxNc7saZ5lgDcHs5FQujdo6uxXnzF67KmJVKDucw9E6ZFNrFEy7CSwct3YePwGiOj7k-sJ7m3CAwn851LXY9HSFWp7uPWKuzx_IsfvZwB0/s1600/team-diana.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz-AJ3fCDRlGCEpAmg8YxtmlSH3Qoqdui4vEUxNc7saZ5lgDcHs5FQujdo6uxXnzF67KmJVKDucw9E6ZFNrFEy7CSwct3YePwGiOj7k-sJ7m3CAwn851LXY9HSFWp7uPWKuzx_IsfvZwB0/s320/team-diana.jpg" width="320" /></a>Diana Vasilescu has joined our account management team, and is settling in well as she brings a wealth of experience from working across marketing and branding services.<br />
Graduating with a BA in advertising in 2010, she dived straight into a fast-paced environment early on and after completing her internship in an ad agency, she became more involved in project managing a variety of through the line campaigns with a strong focus in the FMCG sector.<br />
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She later took on a much bigger challenge and moved across the pond, where she discovered her passion for branding and strategy, developing engaging brand stories and delivering projects for the property and interior design sectors. At to the point, Diana is working closely with Charlie and Will, handling day to day client liaising, as well as untangling all the strategic knots that help bring a brand to life. When she’s not running from one client meeting to another, she enjoys getting all the wrong answers at pub quizzes and finding the right answer to the eternal question “What are we having for lunch today?”. Your challenge is to guess where she is from when you get to speak with her.<br />
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Tour de Croydon </h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWL_Jq6j54LX4_nQ8PMYq5jhj3fwIqQR3IgXh8fZEmWCtuLDxsFoWWkXOt33XJ-AOlasB9SWt4b8DlfMkK7U6fOGQjgp1j0_q0X87DGhI_M-qMMcQVPVPl8QPQZZ8OrdSANn65FaRElzOS/s1600/image2.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWL_Jq6j54LX4_nQ8PMYq5jhj3fwIqQR3IgXh8fZEmWCtuLDxsFoWWkXOt33XJ-AOlasB9SWt4b8DlfMkK7U6fOGQjgp1j0_q0X87DGhI_M-qMMcQVPVPl8QPQZZ8OrdSANn65FaRElzOS/s320/image2.JPG" width="320" /></a>Last month the men’s <a href="http://www.tourseries.co.uk/home.php" target="_blank">Pearl Izumi Tour Series</a> and the women’s <a href="http://www.tourseries.co.uk/mgpseries/#.V3ZCvTkrKM8" target="_blank">Matrix Fitness Grand Prix Series</a> came to Croydon showcasing the best in world cycling. The big news however was the talent that was the Croydon BID/Pearl Izumi bike team, consisting of Matthew Sims Croydon BID, Georgina Dawkins Croydon BID, Tony Middleton AIG, Steve Avery Home Office, Simon Schutte Home Office and our very own Simon Hutton. The conditions were not ideal but that didn’t stop our valiant heroes from tearing round the circuit. They raised money for The Mayor of Croydon's chosen charity: <a href="http://www.croydoncommitment.org.uk/About-Us"><span class="s2">http://www.croydoncommitment.org.uk/About-Us</span></a>. Congrats to the winners - The Met police or MPCC to their cycling friends.<br />
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Jeff Koons at Newport St Gallery</h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpTYeDlgmrWxrLI-OziHBshLf-jhVpyiqZfSQGI4SrZ0QmOQArKpjOP6Swp2lASfsOWOUSqLhK_1ZJaEVouUE_sizgN7mjM9Gw85RByqyUCXFVcboVGfxpo_j3-Iyd0De99OZdo9uFtoYk/s1600/jeff-koons-01.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpTYeDlgmrWxrLI-OziHBshLf-jhVpyiqZfSQGI4SrZ0QmOQArKpjOP6Swp2lASfsOWOUSqLhK_1ZJaEVouUE_sizgN7mjM9Gw85RByqyUCXFVcboVGfxpo_j3-Iyd0De99OZdo9uFtoYk/s320/jeff-koons-01.jpg" width="240" /></a>Escaping the thunderstorms, Brexit, football, and the general sense of impending doom last Saturday, James did something that most Londoners struggle to do at the weekend and went to an art gallery.<br />
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The recently renovated Newport St Gallery in London opened its doors a little while ago to house exhibitions of work picked from Damian Hirst’s art collection. The first exhibition was a collection of works from the celebrated abstract painter <a href="http://www.johnhoyland.com/">John Hoyland</a>. Hoyland has now been replaced by Jeff Koons, showcasing works from 1979 to 2014.<br />
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If you’re not familiar with the work of Koons, it’s quite likely that you’ve seen his giant stainless steel balloon sculptures, one of which defies all sense of proportion in the second room of the gallery. <a href="https://www.newportstreetgallery.com/exhibitions/current">The gallery website</a> quotes Norman Rosenthal describing Koon’s work as “manifestations of a joyful acceptance of American culture” which rings true when perusing the otherwise seemingly unconnected objects on display, from vintage hoovers, a celebration of basketball (and balls) and a giant sculpture made from PlayDoh.<br />
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Jeff Koons' work will be on display at Newport St until 16 October, and admission is free. A perfect place to spend a rainy afternoon in London. Just be wary if you’re taking the kids, you might want to cover their eyes as things get a bit saucy in room 3.<br />
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A day in the lakes</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj-82SrAFVn2umR_gJWMU_Gd_VRV7ExTMRcAENS-GubWrqb8UyJXbLifG92P9S7wcFfofZBojAeuzov1SMl-hymZgZ7lJvlNnBnyUZZ1F2cqYejCQ4xAX6GYvOz0W3KYcDtKzHP1dmkhFN/s1600/Tom_Sam-web.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj-82SrAFVn2umR_gJWMU_Gd_VRV7ExTMRcAENS-GubWrqb8UyJXbLifG92P9S7wcFfofZBojAeuzov1SMl-hymZgZ7lJvlNnBnyUZZ1F2cqYejCQ4xAX6GYvOz0W3KYcDtKzHP1dmkhFN/s320/Tom_Sam-web.jpg" width="320" /></a>As a practice for his full Ironman in August this year, our MD's son, Tom, took on the Half Ironman in Ullswater last weekend. Not for the faint-hearted, it involves a 2k swim, a hilly 48 mile cycle and a 13 mile fell run. An extra competitive edge was added by roping his brother Sam and other mates into entering the event as 2 relay teams.</div>
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Tom finished 36th out of 199 competitors, completing it in 5 hr 14m and shaving over 90 mins off his previous time when he competed in the same event 2 years ago. All the results can be found here: <a href="http://www.trihard.co.uk/results/a-day-in-the-lakes-results">http://www.trihard.co.uk/results/a-day-in-the-lakes-results</a>. So for now the training continues in preparation for the Ironman in Copenhagen - so double the distance plus a bit - a 2.4 mile swim, 112 mile cycle and a marathon - back to back. This is all done in the memory of his brother Charlie and to continue supporting the amazing work of the RNLI. </div>
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If you want to find out more about the event, his training or even want to join him on a weekend cycle, you can follow his blog at <a href="http://challengecharlieironman.tumblr.com/">http://challengecharlieironman.tumblr.com</a> and obviously we are still hoping to raise more money for the RNLI. You can donate at <a href="http://uk.virginmoneygiving.com/SomeoneSpecial/teamhutton">uk.virginmoneygiving.com/SomeoneSpecial/teamhutton</a><br />
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w.w.we're nearly there!</h3>
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For those of you who have got this far in our enews, we'd like to offer you a sneak peak of our new website <a href="http://ttp.wordpress-staging.uk/" target="_blank">here</a>. We're really excited and almost ready to announce it to the world but with all the different browsers and versions out there we need a bit of time to test and ensure we're happy to shout about it next month... Or maybe earlier... We'd love to hear what you think, good or bad, and hope you enjoy what we've been crafting for our 25th year in business.</div>
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<br />Anonymoushttp://www.blogger.com/profile/07398731628028630924noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-88636528685911039852016-07-01T09:51:00.000+01:002016-07-01T10:52:39.262+01:00Special KWe are very excited to be working with the nice people at recruitment consultants Kinsella Legal. They came to us looking to refresh their brand identity and revamp their website. Kinsella is a boutique legal recruitment agency based out of Holborn. They focus on building strong relationships with both clients and applicants, attributing their success to date on the personality of their people. The current identity and support materials of the organisation, led by Siobhan Kinsella, were already packed full of visual personality which makes them stand out in a sector that is normally very dry and corporate but imagery was starting to take over from message.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdjpJ3ZeogW0p00pQMRyhYJux58qR94fX6OJSMiRjNPHqIW1BBsJ-4cVfbQFxcl2bOXY0fhpJUaoox4yV3SC_4siekcUqeMzUIBVi4kcL3-LQw9GA5VnjIhB5TMOom3gLqlbM1ZA70lbln/s1600/Kinsella_Logo_Primary_Digital_RGB_AW-01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdjpJ3ZeogW0p00pQMRyhYJux58qR94fX6OJSMiRjNPHqIW1BBsJ-4cVfbQFxcl2bOXY0fhpJUaoox4yV3SC_4siekcUqeMzUIBVi4kcL3-LQw9GA5VnjIhB5TMOom3gLqlbM1ZA70lbln/s1600/Kinsella_Logo_Primary_Digital_RGB_AW-01.png" /></a></div>
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The aim of the refresh was to keep the fun, colourful and elegant aspects of their visual language but refine elements and move the look on with a more contemporary feel. The colour band with its distinctive colour palette was an important element of the identity toolkit that they wanted to retain but they were happy for us to evolve the logotype and even look at a more icon based representation for the brand.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBIoIC59o1Rko4pHKWq2AYHPV3M40sLLhS59xKKVsIS-ZkhcjOhNM-DAq8RapfcrxYtU6m0uDP3qGfhL9PZuzn6S4wZGeLMROWoP5oWdL9fOEEbGhA4y-TlZhSAumI1JcTMz_29IgnRwZD/s1600/Kinsell_+image_2b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBIoIC59o1Rko4pHKWq2AYHPV3M40sLLhS59xKKVsIS-ZkhcjOhNM-DAq8RapfcrxYtU6m0uDP3qGfhL9PZuzn6S4wZGeLMROWoP5oWdL9fOEEbGhA4y-TlZhSAumI1JcTMz_29IgnRwZD/s400/Kinsell_+image_2b.jpg" width="400" /></a></div>
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The selected logo and support toolkit still conveys the vibrant personality of the business but with a clever twist of typography we have created an iconic K that integrates a rotated L to represent the K and L of Kinsella Legal. This simple typographic icon becomes a standalone element that can be used across various media but will be ideal for digital, from animations to the website favicon.<br />
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We have also introduced colour variations of the logo that have been taken from the colour band to introduce flexibility and create a stronger link between the two for enhanced brand recognition. We are looking forward to applying the new brand toolkit across all of Kinsella’s materials, especially their website where we can really start bringing their brand to life.<br />
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This is just the beginning of the relationship but we wanted to show off this shiny new identity and tell you to watch this space, and theirs!Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-67840166298403978142016-05-31T11:41:00.001+01:002016-05-31T11:41:05.240+01:00And the winner is….<div class="p1">
Congratulations to EFG Asset Management who earlier this month won the best marketing campaign award for their discretionary materials created by yours truly! </div>
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The award ceremony soiree was held by <a href="http://www.wealthbriefing.com/html/article.php?id=169050#.Vz7v3ucrKM8" target="_blank">WealthBriefing</a>, who provide news, features and information for the wealth management and private banking industries.</div>
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The ‘award-winning campaign’ (got a nice ring to it, don’t you think?!) is the ongoing project we’re working on with the team at EFGAM called In8. See our original story <a href="http://ttp-design.blogspot.co.uk/2014/12/the-in-crowd.html" target="_blank">here</a>.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1j75rnrKpdVpBX1XsV8n_FxBEP91oA_wUQt0KtNYKF4KXJ__DydoTZO7dtewJw_iyWbGHVKbBoCmW1vemNcZlR0hcHwY-uA4eWddxrQBxqtGKSJvdRbLyQml1o0j8LE2WwnDQnsvH2GIi/s1600/16_05_20_EFGAMV2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1j75rnrKpdVpBX1XsV8n_FxBEP91oA_wUQt0KtNYKF4KXJ__DydoTZO7dtewJw_iyWbGHVKbBoCmW1vemNcZlR0hcHwY-uA4eWddxrQBxqtGKSJvdRbLyQml1o0j8LE2WwnDQnsvH2GIi/s400/16_05_20_EFGAMV2.jpg" width="400" /></a></div>
Last year we created a clear and unique campaign for the team with a fresh approach to asset management design using iconography and infographics to help inform and engage their audience. </div>
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The materials went down well when we presented them to the key stakeholders at EFGAM and the designs now successfully cover their discretionary materials worldwide. The guys over at WealthBriefing obviously like them too;</div>
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<i>“It was the highly systemised content programme of this entry, with its high visual impact and commitment to return on investment that impressed judges.”</i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2B_BM07NJWeUYXEkg9TpShpvxVTeW0wBjMHuPYlqQRNJoRYds7Tjz3JpPp_iGKf3F8xg-y4vQ9Nrz-h8XeFUl6n2GFwUpshJh9ijraz1KWUq-X_K6CejKB5SolvfV6pWlNI3ON2EsosZ8/s1600/P1040932V2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2B_BM07NJWeUYXEkg9TpShpvxVTeW0wBjMHuPYlqQRNJoRYds7Tjz3JpPp_iGKf3F8xg-y4vQ9Nrz-h8XeFUl6n2GFwUpshJh9ijraz1KWUq-X_K6CejKB5SolvfV6pWlNI3ON2EsosZ8/s400/P1040932V2.jpg" width="400" /></a></div>
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We’re currently working on a wider range of publications and documents for their general services marketing, evolving the visual toolkit but still keeping all materials clear and consistent with the In8 campaign brand. As always with the team at EFG Asset Management, the materials are disciplined by nature, flexible by design.</div>
Charlie Borleyhttp://www.blogger.com/profile/01643369078862634363noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-32147650311710982162016-05-31T11:38:00.000+01:002016-06-01T13:38:31.300+01:00Row, Row, Row Your Boat...<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyshJHs2qwTMaw7OyNj-o17atcxCSsguVRnwQG9t6NZlmbuDuI0Od5nsy79xbcr0hd3LlKP8B1WKhvTTn09Di7BMzLb2j_EKlFebGSu4jbXQaFD4C7B_iUyoxL9WmpGcFmv8_yrxmTXi0c/s1600/logo-oxReg2016-rgb.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyshJHs2qwTMaw7OyNj-o17atcxCSsguVRnwQG9t6NZlmbuDuI0Od5nsy79xbcr0hd3LlKP8B1WKhvTTn09Di7BMzLb2j_EKlFebGSu4jbXQaFD4C7B_iUyoxL9WmpGcFmv8_yrxmTXi0c/s320/logo-oxReg2016-rgb.jpg" width="316" /></a><br />
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Row, Row, Row Your Boat</h3>
Earlier this month we were approached to help lend a creative hand to the Oxford City Royal Regatta. We were tasked with creating a special logo to celebrate the regatta's 175th year.<br />
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We are currently working on the poster that will work not only as a point of information but also will be used for merchandising. We are taking art deco classical rowing and boating posters as inspiration, so watch out for our June e-news.<br />
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To find out more about the regatta you'll have to check their website <a href="http://www.oxfordrowingclub.org.uk/rowing-events/oxford-city-royal-regatta/" target="_blank">here</a> for details but the event starts on 20th August.<br />
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CSP Merger</h3>
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You may remember that towards the end of last year we launched CSP’s website <a href="http://www.cspretail.com/">www.cspretail.com</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnpOs88go7UUniji6-2YThTcCODIqr8hc3BlGVEvVCZf2GwP-otCdZ8w_TpHB9YYi2ai3UxZnobVPf33gmGZos8u_sJR7AefrMamw4guHgLo7YoqXho98immjfKHMfvSo_gPPw9Gwh0PX1/s1600/CSP-Screen+Shot+2016-05-23+at+15.00.26.png" imageanchor="1"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnpOs88go7UUniji6-2YThTcCODIqr8hc3BlGVEvVCZf2GwP-otCdZ8w_TpHB9YYi2ai3UxZnobVPf33gmGZos8u_sJR7AefrMamw4guHgLo7YoqXho98immjfKHMfvSo_gPPw9Gwh0PX1/s320/CSP-Screen+Shot+2016-05-23+at+15.00.26.png" width="320" /></a> </div>
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<span style="font-family: inherit;">This month they’ve announced their strategic alliance with Staunton Whiteman to become a leading integrated property advisory firm in the out-of-town retail sector. With such a landmark change, both firms are shouting from the rooftops, and their websites, to announce the new partnership. We were on hand to ensure all went smoothly with a pop up window, logo and content update timed to go live with the announcement to the press. Take a look at their updated site and read about their new merger at <a href="http://www.cspretail.com/investments/" target="_blank">www.cspretail.com/investments.</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeJRLK_H_9rZpWtiBERU4Jg4onI020SyHA_Y7AT5GvflqxSPt_0RQqBGU-7tm6pBfag4ejGa7qYAGGfFxLQyNGKsrrC9VkmO1PKAbd17-Uxng87icqlgojPpDvry29hsNdlhyphenhyphen06kwYc_Lm/s1600/IMG_7021.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeJRLK_H_9rZpWtiBERU4Jg4onI020SyHA_Y7AT5GvflqxSPt_0RQqBGU-7tm6pBfag4ejGa7qYAGGfFxLQyNGKsrrC9VkmO1PKAbd17-Uxng87icqlgojPpDvry29hsNdlhyphenhyphen06kwYc_Lm/s320/IMG_7021.JPG" width="240" /></a>Not So Silent Witness</h3>
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In last months enews we introduced the new brand identity we have been working on for Witness Mountain. One enjoyable Friday evening we were fortunate enough to be treated to a wine tasting session with Eva, the owner of Witness Mountain. We sampled various wines from the Somlo wine region in Hungary. Opinion was divided on the outright winner, with some people leaning to the stronger and more full bodied whites as opposed to the smoother, crisper whites.<br />
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It was also interesting to hear more of the history of the region, the growers and everything in between. Keep your eyes open for more from Witness Mountain as we work on their marketing materials. Egészségére! <br />
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Cut Me Some Slack</h3>
Picture the scene; a dingy university library in Nottingham, one evening (well, most evenings) in the mid 90’s. Whilst other students are down the pub a small handful are crouched around computer screens chatting online. Nothing special about chat-rooms I hear you say, but remember this is before most people had email, when the only means of chatting with anyone was to queue outside a phone box so you could tell your Mum you were still alive before your 10p ran out.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPEBG5LEk30ih0QcVWVSrpXAb6FII9G_vgxGM5dUD9RDaVEMJ_6HK6ZL0zQW4OAFwMk16GrP2iKmRnyZuNJJIXxJuPK9j839r4aQFcrCzcDmI6O205lrEVW53ib08y9LdOgH5ol-RvNx1I/s1600/slack-chat.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPEBG5LEk30ih0QcVWVSrpXAb6FII9G_vgxGM5dUD9RDaVEMJ_6HK6ZL0zQW4OAFwMk16GrP2iKmRnyZuNJJIXxJuPK9j839r4aQFcrCzcDmI6O205lrEVW53ib08y9LdOgH5ol-RvNx1I/s320/slack-chat.png" width="320" /></a><br />
Fast forward to a more civilised time, today, when things couldn’t be more different. Nowadays there’s a ton of different ways to communicate online. SMS, Snapchat, Facebook messenger, WhatsApp, Viber… the list goes on. And who uses email nowadays anyway?<br />
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We recently came into contact with one of the new services that grabbed our attention. Started in 2013, as the next brain child of Flickr entrepreneur Stewart Butterfield. Slack is described as a ‘cloud-based team collaboration tool’ and is one of those techy ideas taking over the world from seemingly nowhere.<br />
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At first glance, you could be forgiven for thinking that it’s just a re-packaged chat room of olden times. So how has this seemingly old tech reared up to be one of the new toys that all the kids wants to play with?<br />
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It’s power is in community. Becoming popular more with businesses than individuals, Slack offers a team or company a handy personalised, cloud based messaging service that’s great for organising teams and topics. So individuals no longer have to trawl their inbox for that titbit of information someone sent them the other week, it’ll be right in front of them in a neat little categorised box.<br />
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Slack is also heavily customisable. Where it gets especially exciting is opening up this to ‘the internet of everything'. Hook up Slack to your smart fridge and even your central heating at home. It’s not just an old school chat room, it’s your new inbox and even your own personal assistant. We're excited!<br />
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There’s Been A MURDER</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiUflb1N9mUmwLKttdQ23P4Ip7Lg35Rbe_AH0xKdRvIEa68yOpEEWrhB93Id3bGETQZ7sF6Nkl1xJ7bKSwnuI01W0fKkHMC-6Xm7KIWjAqGCHfilrsUTrT_yne4ucMIL65imVDMQagFfok/s1600/roundup-csi.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiUflb1N9mUmwLKttdQ23P4Ip7Lg35Rbe_AH0xKdRvIEa68yOpEEWrhB93Id3bGETQZ7sF6Nkl1xJ7bKSwnuI01W0fKkHMC-6Xm7KIWjAqGCHfilrsUTrT_yne4ucMIL65imVDMQagFfok/s320/roundup-csi.jpg" width="180" /></a>At the Natural History Museum no less!!!! There is no need to fear, however, as the culprit was identified and apprehended by 150 amateur investigators...As you may have guessed this is not fact, but indeed a work of fiction. One of our designers, Lizzie went to the Crime Scene Live event at the Natural History Museum (NHM). The premise was this…a body and bloodied clothes had been found within the grounds of the NHM and it was up to the rookies to solve the murder. Here is Lizzie's account of a most enjoyable evening.</div>
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On arrival each member of the ‘investigation’ team were handed their white jumpsuit and rather fashionable blue plastic shoe covers. The group was split into three and sent to separate areas of the museum. The first room was the evidence room which contained case files and witness statements taken when the body was originally found. After taking down copious amounts of notes and looking at photographs intensively for any hidden clues, we were then taken to the entomology room (by far my favourite). Here we were given a talk from a scientist that uses his knowledge of insects to help the police force with real life crime scenes. It was then up to us to identity the type of fly found on the body, which can help determine time of death. This room also included timing live maggots to see how fast they can wriggle over a certain distance! Last but not least was the fingerprinting room. Police officers from the Met spoke briefly about fingerprint identification techniques and then let us loose with powder and magnifying glasses! The last piece of evidence here tied the whole murder together and allowed us to correctly identify the suspect!</div>
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For those interested or obsessed with detective shows (like Lizzie) we can highly recommend this…especially as you get to keep the forensic gear after!<br />
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Anonymoushttp://www.blogger.com/profile/07398731628028630924noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-41901906477101272432016-05-31T11:35:00.000+01:002016-06-01T13:39:52.411+01:00Explore with Crossways new websiteHot off the press, we’d like to announce the launch of our new website for Crossways Business Park in Kent.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-OjChfIWDt7ObVdQBnyfKkVTQbzdGRElWkUG4hnZLuVM4qBQL8QN8Cvk0vcMECWqUNXP98kHzLrSnlttMXzIxneStQDxtmLsa0oQemRCFrM0j0dbEj7sBWXUuaZ28uTqKhLoudYBMxGIF/s1600/Crossways_01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-OjChfIWDt7ObVdQBnyfKkVTQbzdGRElWkUG4hnZLuVM4qBQL8QN8Cvk0vcMECWqUNXP98kHzLrSnlttMXzIxneStQDxtmLsa0oQemRCFrM0j0dbEj7sBWXUuaZ28uTqKhLoudYBMxGIF/s320/Crossways_01.jpg" /></a></div>
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We originally designed the site for Land Securities who used to own the Business Park. Caxtons now manage the site and we were asked to re-vamp the website to bring it up to date and add functionality for tenants. The new website required an online directory of tenants and services, including an interactive map that worked as well on mobiles as it would on desktop computers.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoY0p7gOsUUM-mrP4XomCnH3ifRXSfoK02Hx2f8WC1tijMrBC-zYAbrbrGnlvKlsVAbN0c2fO_bQIlQcS1PpnqMGVE3Ps0JpqrlRP7ZseG-pNMK6K1jbA_maswufjGQQun73C95sOFwaLi/s1600/Crossways_02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="249" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoY0p7gOsUUM-mrP4XomCnH3ifRXSfoK02Hx2f8WC1tijMrBC-zYAbrbrGnlvKlsVAbN0c2fO_bQIlQcS1PpnqMGVE3Ps0JpqrlRP7ZseG-pNMK6K1jbA_maswufjGQQun73C95sOFwaLi/s320/Crossways_02.jpg" width="320" /></a></div>
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Rather than ‘re-inventing-the-wheel’ we focused on Google’s Map API combined with a back-end put together in Wordpress. Our own custom built Google Maps plug-in meant we could apply our own bespoke styling and functionality. This included a fresh overlay showing all the units and services in the park, alongside a filtered directory listing, allowing users to locate tenants by name and by area as well as locate local amenities.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT9m8pRbEDGStqpyKj_iVB_2N7ADhZ7re9EZ8O2oY_Tp02VlxpUrSgXmR8Q3JDsMlQ4YM7EinGu6Nrm7G5AFRFKyjPXaQtwtDTCHnZe0avmBQR_uq6_FzJJa5qh3dGVYxOQ37zssbLg3da/s1600/Crossways_04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT9m8pRbEDGStqpyKj_iVB_2N7ADhZ7re9EZ8O2oY_Tp02VlxpUrSgXmR8Q3JDsMlQ4YM7EinGu6Nrm7G5AFRFKyjPXaQtwtDTCHnZe0avmBQR_uq6_FzJJa5qh3dGVYxOQ37zssbLg3da/s320/Crossways_04.jpg" width="156" /></a></div>
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After a group training session here at ttp headquarters, our client was off and quickly uploaded all the info they needed with minimum fuss. And of course we remained on hand for the occasional query or photoshop expertise.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3sfuvSYmf6m7brN4H8rVBW1V3EPq8SVGYSUPDlmQ5pb2G-PHn3g9YVui5rTsaE0uOP3lj2Bwu9aoqyPGq0MsTrwS_FveX8ZgS05pGttD496h5wspNseghaFHr9Plyo-hS5_usomo3mmiK/s1600/Crossways_05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3sfuvSYmf6m7brN4H8rVBW1V3EPq8SVGYSUPDlmQ5pb2G-PHn3g9YVui5rTsaE0uOP3lj2Bwu9aoqyPGq0MsTrwS_FveX8ZgS05pGttD496h5wspNseghaFHr9Plyo-hS5_usomo3mmiK/s320/Crossways_05.jpg" width="156" /></a></div>
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The site is now live and you can view it at : <a href="http://www.crosswayskent.com/">www.crosswayskent.com</a>Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-81313384322148443832016-05-03T11:01:00.001+01:002016-05-27T11:29:25.057+01:00Volcanic AppellationWe have recently been joined in the studio by Eva Cartwright, owner of the Somlo wine shop in Hungary where visitors can sample over 160 wines from Somlo-hill. We've sampled 6 of these so far but as we are now helping with her identity and branding for promotion of these wines in the UK we should be able to fit in a few more.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF3GphYBcVZBvfnQA2OIrawqnny40TGXppuNyIeIfhgUvRJ1yPNVzotqyA4DAkZ6Spvn-HU_BU7fLP8jy-yydYNwXNZNteRJ-26-V3Oi8CxxM9SYgPTW4Jj9yQtQyrXhLAqlLM0ErnZ1e2/s1600/witnessmountain-hillside.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF3GphYBcVZBvfnQA2OIrawqnny40TGXppuNyIeIfhgUvRJ1yPNVzotqyA4DAkZ6Spvn-HU_BU7fLP8jy-yydYNwXNZNteRJ-26-V3Oi8CxxM9SYgPTW4Jj9yQtQyrXhLAqlLM0ErnZ1e2/s320/witnessmountain-hillside.jpg" width="320" /></a></div>
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We started with the naming and although 'Somlo Wines' locates the vineyards and shop we felt some of the other background information would capture more interest from potential customers in the UK. The name Witness Mountains caught our eye. Eva told us the story of the mountains of Hungary, or volcanoes as they were, witnessing the sea that surrounded them receding to form what is now the Mediterranean. This environmental change on a huge scale is not only clearly visible from aerial views but it left a very fertile land that is perfect for growing wine.<br />
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The Romans discovered the true potential of this land and many of the vineyards have evolved from their original vines. The nature of the volcanic and sediment rich soil, the Terroir, gives the wines their unique flavour and the opportunity for the UK market to try something different. Eva's current hashtag #govolcanic is likely to be retained to sign off the story but we discussed the opportunity of asking customers to look at her wine from a 'different perspective' in a very conventional market. This became one steer for the development of the logo.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixI-OqadLjJyf6vAy3mkQydpzvu-fIFJhwMhiO5a-xR5lZsHiZJ0eGbJXxAjmudslBC7gt4pCF2iubAKsgyVzFBI_yfbW3e5fBuOp_m6htP0YOWWMGqhj-PpEl5MuyCe5hCxzAoDme3tI1/s1600/Witness-Mountain_Logo_RGB.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="75" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixI-OqadLjJyf6vAy3mkQydpzvu-fIFJhwMhiO5a-xR5lZsHiZJ0eGbJXxAjmudslBC7gt4pCF2iubAKsgyVzFBI_yfbW3e5fBuOp_m6htP0YOWWMGqhj-PpEl5MuyCe5hCxzAoDme3tI1/s400/Witness-Mountain_Logo_RGB.jpg" width="400" /></a></div>
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The selected approach is a simple typographic play on the strapline 'different perspectives', and also fits well with Eva's request for something modern and functional. We see this flip of words becoming part of the visual language of the brand across all marketing materials.<br />
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This is just the start of our relationship with Eva and Witness Mountain Wines while she looks to crack the English market and gain recognition for her wide selection of Hungarian Volcanic wines over here. Obviously this means that we will still need to play guinea pig and have the wines tested on us! It’s a hard job but someone has to do it. To find out more about Witness Mountain Wines you can view the current shop site at <a href="http://somloi.hu/">somloi.hu</a>.Anonymoushttp://www.blogger.com/profile/07398731628028630924noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-61792193004766380562016-04-29T09:28:00.002+01:002016-05-04T09:12:19.784+01:00McCoys - Fully FlavouredOur new full-flavour website for McCoy's Crisps has now launched! It’s the second of our websites for KP Snacks and you can check it out at <a href="http://www.mccoys.co.uk/">www.mccoys.co.uk.</a><br />
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On hitting the homepage, you might be forgiven for thinking ‘what the snack’ has this got to do with crisps?! Working with McCoy’s ad agency WCRS, we implemented a social aggregation tool to enable them to feed key content from their various social feeds; Twitter, Facebook….etc. This helps to keep the homepage content fresh and ever changing, but more importantly keeps content in-line with the launch of McCoy's new campaign which is all about the FLAVOUR. In short, a snappy homepage reflecting the noise created by WCRS’s 'above-the-line' activities.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisCqx4AQ1_E_BgL9ar3tMkrna3kjDQj9GdCsCY_euiFqSS7FHy8J6FC3sPX6ai7tH3SWPZr7xim2tSIcrzAY_TRwwaPZTqW4SufoYNh8c6GdvBLpHxE9Q3h7wuUi6biVzw2Cn5f849K4MB/s1600/screenshot-www.mccoys.co.uk+2016-04-26+09-20-15.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisCqx4AQ1_E_BgL9ar3tMkrna3kjDQj9GdCsCY_euiFqSS7FHy8J6FC3sPX6ai7tH3SWPZr7xim2tSIcrzAY_TRwwaPZTqW4SufoYNh8c6GdvBLpHxE9Q3h7wuUi6biVzw2Cn5f849K4MB/s320/screenshot-www.mccoys.co.uk+2016-04-26+09-20-15.png" width="320" /></a></div>
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And it really is all about the FLAVOUR. Keen to move on from being portrayed as the crisp of choice for the UK’s pub culture, the new direction for McCoy's is about the vibrant taste and flavours. So with that in mind, as with our website for <a href="http://ttp-design.blogspot.co.uk/2016/02/warning-contains-nuts.html">KP Nuts</a>, colour is key and especially so with the new drive behind McCoy's.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0VxYM93CAPwvfOrsLL36qhYSoHrzs3tPV9jkSZsSV8K8VdBkJ-Jb_AeAYuxuNXrukM6aeXJeqA3rJAvIhzNTc_SwNYfg0ZcsYGyFHPrT28_5d73mGxKpaPxR1vhXuWjSE7rfVM4_ahRtb/s1600/screenshot-www.mccoys.co.uk+2016-04-26+09-32-38.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0VxYM93CAPwvfOrsLL36qhYSoHrzs3tPV9jkSZsSV8K8VdBkJ-Jb_AeAYuxuNXrukM6aeXJeqA3rJAvIhzNTc_SwNYfg0ZcsYGyFHPrT28_5d73mGxKpaPxR1vhXuWjSE7rfVM4_ahRtb/s320/screenshot-www.mccoys.co.uk+2016-04-26+09-32-38.png" width="320" /></a></div>
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If you’ve seen our website for KP Nuts, the layout may look familiar. That’s down to our Wordpress multi-site approach, keeping things consistent across the KP Snacks range, as well as economising on the technology behind the build. Content is managed by the KP Snacks teams.<br />
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Anyway enough of the technical stuff, flavour is calling and we are off for a packet of salt and malt vinegar!<br />
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Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-7480419615481150012016-04-29T09:28:00.001+01:002016-05-03T12:20:54.069+01:00April round up<h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBCMSeBorNHL7TXGDuN6hdxxuW5ujBx_ZNPVp8DBH_RLhsRV0R6ykvCeN-NUIHPgJFfhTE1Lsn0NY1BCjdA4ZbpCQoMOoBl730VIdbrNyYG7kA-hRXIlgD6D4mtF5OStSlN1wVztcOXP72/s1600/IMG_2953.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBCMSeBorNHL7TXGDuN6hdxxuW5ujBx_ZNPVp8DBH_RLhsRV0R6ykvCeN-NUIHPgJFfhTE1Lsn0NY1BCjdA4ZbpCQoMOoBl730VIdbrNyYG7kA-hRXIlgD6D4mtF5OStSlN1wVztcOXP72/s320/IMG_2953.jpg" width="240" /></a><span style="font-weight: normal;"><span style="font-size: small;">On a recent trip back to the Northern Wastes, our resident Yorkshireman James decided to take his family on a cultural tour (or did they take him?) starting with the Yorkshire Sculpture Park. For those of you who don’t know, the YSP is actually an art college nestled in the grounds of a stately home just South of Wakefield. </span></span><br />
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<span style="font-size: small;">Rolling fields and public bridleways surrounding the park give way to a strange combination of cows, ramblers, and Henry Moore sculptures. In the gardens themselves permanent (and some temporary) installations can be found, from the likes of Hepworth, Gormley and other local artists or resident students.</span></div>
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<span style="font-size: small;">What’s particularly special at the moment is an installation by the New York artist Kaws. Playing on the familiar theme of pop-culture and cartoons (especially by the likes of Disney) Kaws’ tongue-in-cheek pieces mimic familiar forms and characters with a sinister twist. Always recognisable by his signature crosses for eyes and balloon like skull & crossbones heads, the figurines might remind you of the kind of cute vinyl figurines often seen in designery gift or skate shops… however these are super-sized. A trek across the valley to the Longside Gallery reveals more colourful sculptures (ranging from large to humungous) and some canvasses that hark back to Kaws’ graffiti roots. </span></div>
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<span style="font-size: small;">So if you’re in the area before the 12th June the YSP is well worth a visit. If you don’t make it in time, go anyway as there’s plenty of permanent works on display for a great afternoon out. It’s not all ‘grim oop North’.</span></div>
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<span style="font-weight: normal;"><span style="font-size: small;">Continuing the Yorkshire theme, the next stop on James’ Northern jaunt was Bradford Industrial Museum. Moorside Mills, just on the outskirts of Bradford isn’t quite as imposing as the more famous Salts Mill in Shipley but packs in several floors of steam engines, vintage vehicles and milling machinery. Amongst all this is a large room full of vintage printing presses surrounding the museum’s very own operational printing gallery; a representation of a victorian printing office.</span></span><br />
<span style="font-size: small;"><span style="font-weight: normal;">The mind boggles when you take in the ingenuity behind the original Linotype and Monotype machines, not to mention the old Heidelberg presses of various shapes and sizes collecting dust. If you’re lucky enough to visit at the right time on a Wednesday (James wasn’t) then you could take part in the printing workshop and have a go at letterpress printing yourself. If you get inky enough you might be given a souvenir bookmark to take home. So should you find yourself heading towards Bradford on a rainy day with nothing to do, give the Photography Museum a miss and go here instead. </span></span><br />
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Whether you’re capturing the hustle and bustle of busy central squares or snapping stylish shots of iconic Thames-side landmarks, London’s photographic opportunities are endless. For quite a while now, our senior designer Sarah has been looking for a way to push her keen amateur photography skills to the next level… she found it last week in the form of an evening photography class just around the corner from our London Bridge studio in Borough. Here are Sarah's thoughts on her night by the river.<br />
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I met my tutor Nigel in the National Theatre one freezing night recently and, following a brief intro, set off along the Southbank with camera and tripod in hand. There were about 10 of us in total, all with a decent understanding of aperture, ISO and focal ranges, and all with a keen desire to improve our skills behind the lens.<br />
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As the evening progressed we walked along the banks of the Thames, stopping along the way by London’s famous bridges to capture the views on camera. From the stark, utilitarian beauty of Blackfriar’s Bridge to the vibrant illuminations of London Bridge, we listened as Nigel shared his knowledge and took shots we’d never have dreamed of before.<br />
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The final challenge; Tower Bridge. “It’s like Kate Moss…,” he said, “You can’t take a bad shot of this bridge!” ...and he was right.<br />
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Our account manager Charlie was throwing some shapes this month, not on the dance floor but with clay on a pottery <a href="https://jessjos.com/collections/classes">course</a> over at Stepney City Farm! Charlie had high hopes dreaming of jugs and salad bowls, however what came out of the kiln was rather smaller and simpler…! As with most creative processes it was a labour of love and time.</div>
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Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-19133766864782955552016-03-31T14:23:00.000+01:002016-04-07T13:21:33.186+01:00Any Colour?The logo is in its most basic form when used as black and white or reversed out of black but with colour being the core offer of the business the potential for a variety of ways of using it and texture is enormous. We are already exploring these with the team through the use of moodboards and research, which included a trip to the <a href="https://www.linkedin.com/pulse/off-chain-retail-expo-2016-simon-hutton" target="_blank">Retail Show 2016</a>.<br />
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The scope of the project is also growing. The brand is now ready to be developed across promotional materials, their own product range and a retail website, which is already progressing with our digital team. We’re also working closely with Sean and Skyler on the signage and interiors for their first 4,000+ sq ft colour studio in Wandsworth - currently an empty shell across two floors of a great corner plot - a truly amazing canvas!<br />
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This, and the visual below of vinyl graphics for their new studio frontage while fitout commences, is only a sneak preview ahead of what is to come. We’ll bring you more after we have explored the opportunities of colour, texture and style as we develop all the brand touch points for the Skyler London brand over the coming months.<br />
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You can see the logo and some of the work we did for the Sean Hanna Salons <a href="http://www.tothepoint.co.uk/work/branding/sh.html">here</a>.Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com1tag:blogger.com,1999:blog-2553642110670563389.post-34622974216536514202016-03-31T14:19:00.003+01:002016-04-01T11:42:47.730+01:00Seismic photographyThis month we have been working with our long term client Seabird Exploration on their latest Annual Report, whilst also setting the style for their 2016 quarterlies.<br />
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Seabird’s primary focus is the collection of seismic data obtained from the seabed, so beyond some interesting chart data, we are constantly looking at how we can bring their service offer to life, and nothing serves this better than great original photography that captures life on the ocean waves, and on land.<br />
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The main job of the Report will always be to communicate the performance of the company so a lot of time is spent working out how the content and story flows through the document in the lead up to the figures. Stats and facts are pulled out in a modular grid system with a backdrop of small and large imagery to add pace. The overall effect is to create a document that doubles up as an engaging brochure to promote the business and communicate the work undertaken by the crews on the ships and the shore based teams.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHilQ3e9XcLX7WWKIVpBYGAYvd6FWH5RkQBK3x9MSuoKqCDhz1aXUFcxZ8cAt3aZGC293Cy-WekMxUIgpc5XOoImHwALe26_32TiaMVrjW_DmeS-92o2zwjr-qJGoOb-OU7U-VPFd7GhpH/s1600/SeaBird_Annual_Report_Spreads_18-19_web.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHilQ3e9XcLX7WWKIVpBYGAYvd6FWH5RkQBK3x9MSuoKqCDhz1aXUFcxZ8cAt3aZGC293Cy-WekMxUIgpc5XOoImHwALe26_32TiaMVrjW_DmeS-92o2zwjr-qJGoOb-OU7U-VPFd7GhpH/s400/SeaBird_Annual_Report_Spreads_18-19_web.jpg" width="400" /></a></div>
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Before the project began we had the opportunity to brief photographers on the style and images we were looking for, covering various vessels across the world. Seabird have always seen the value in good design and imagery and now have some dynamic shots to add to their ever growing image archive.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSsERbBY2NBGVmVXHUVRoucQRmGBS8ikDw_4zTscx_hAUG9ejuN2ZkYNoitWV_l89GApaiSF6UgIMUEIlk2s8VrROFUoQ8E0qooLtlLFxF9n3p4jUp6gumR6gCZUjS4fbp5lMQFcTdNp0v/s1600/SeaBird_Annual_Report_Spreads_14-15_web.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSsERbBY2NBGVmVXHUVRoucQRmGBS8ikDw_4zTscx_hAUG9ejuN2ZkYNoitWV_l89GApaiSF6UgIMUEIlk2s8VrROFUoQ8E0qooLtlLFxF9n3p4jUp6gumR6gCZUjS4fbp5lMQFcTdNp0v/s400/SeaBird_Annual_Report_Spreads_14-15_web.jpg" width="400" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-23606994650487299742016-03-31T14:17:00.002+01:002016-04-01T12:01:07.524+01:00March Round Up<h2>
High five for High Touch</h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWT80aBxsJwG7tmaLBuz38J1jI09AoFQW49mUvfejPTwoXMVLxviRhapiLriIP85JlIB1ootUVJSKRjLJI0MBUNl59nAgQqwWDlGeabwErL9vR6cqz4uaEK0Eu1NDX8LOlGJjELuPImOK/s1600/P1060011_EDIT.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzWT80aBxsJwG7tmaLBuz38J1jI09AoFQW49mUvfejPTwoXMVLxviRhapiLriIP85JlIB1ootUVJSKRjLJI0MBUNl59nAgQqwWDlGeabwErL9vR6cqz4uaEK0Eu1NDX8LOlGJjELuPImOK/s320/P1060011_EDIT.jpg" width="320" /></a>We're currently working with Croydon Bid on their re-election ballot and have been immersing ourselves in the feedback from their recent workshops. For Croydon, there are a lot of areas to address to increase footfall, not least the disruption that will be caused over the next few years following the huge investment in developments that are well under way. Helpful advice and clear communication will be key for the BID, as well as fighting the fight for SME's as they adapt to change. Overarching all this will be the need to be true advocates of the vision for Croydon. For the retailers, they need to look at how they will retain loyalty and build new relationships. In one area, the loyalty/offer card scheme we branded, 'Checkout Croydon', was challenged by some as only rewarding existing customers rather than growing the business, but given the current changes and drop in footfall, the flip side is that it helps to retain customers. What is interesting for us, and the challenge for them, is all the different ways that brands try to build loyalty and it certainly requires more than a loyalty card in your consumers pocket. This recent article from Contagious contributor Tim Wade of Smith+Co caught our eye and has some useful and clear insights into this essential part of building relationships with your customers. You can read the article <a href="http://www.contagious.com/blogs/news-and-views/113449541-opinion-how-do-brands-create-kinship-in-a-digital-world">here</a>.<br />
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A Chain Reaction</h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZPJ7-3pcnoVAHaXgY6LNmd9psP_WH9rDfosag-U0Qs5VUt-z4Llowib5mhkI5PctFxqtKCHe2qZtFBc_DbOZmp3ThGQvnxNR2Ethx9GdAYp9hx4EC4FwRt0Uj9WzELjaTSwKXyX3PW8hc/s1600/Roundup.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZPJ7-3pcnoVAHaXgY6LNmd9psP_WH9rDfosag-U0Qs5VUt-z4Llowib5mhkI5PctFxqtKCHe2qZtFBc_DbOZmp3ThGQvnxNR2Ethx9GdAYp9hx4EC4FwRt0Uj9WzELjaTSwKXyX3PW8hc/s320/Roundup.png" width="320" /></a>On 10th March, in the company of clients Sean Hanna and Skyler McDonald, our MD visited the Retail Design Expo and Retail Digital Signage Expo at Olympia. A great show that was getting the right reactions. The progress that technology has made was evident in all areas but it was the creative use of older technologies and different ways of using lighting and textured materials that caught his eye. With a few interiors projects in the pipeline and in progress, it was a great opportunity to discuss how some of our ideas could be brought to life by a few of the exhibitors. Read the full blog and see some of the suppliers that impressed us<a href="https://www.linkedin.com/pulse/off-chain-retail-expo-2016-simon-hutton" target="_blank"> here</a>.<br />
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In a pickle about social</h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp02RpZlQtBP080f38ZYfYRp0puPxRIEnd3DZV6aohkw5cOkjDWzRJ2jloIhyVCjeMzW3joD3JfbueXx0cfKFVFAaKipPu3jqvK0LLNFk9Y6nrbsP01xCfofPxS44ATFzFDuLvLqC6NKjw/s1600/photo+6.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp02RpZlQtBP080f38ZYfYRp0puPxRIEnd3DZV6aohkw5cOkjDWzRJ2jloIhyVCjeMzW3joD3JfbueXx0cfKFVFAaKipPu3jqvK0LLNFk9Y6nrbsP01xCfofPxS44ATFzFDuLvLqC6NKjw/s320/photo+6.JPG" width="320" /></a>This month our wall of type for Twitter UK featured heavily in ‘Week In Week Out’ BBC documentary ‘The Savage World of Social Media’. Robbie Savage found out how far people will go in risking their lives for a like or a tweet. Twitter was the only platform to respond to questions but filmmakers seemed to spend more time getting artistic shots of the wall than mopping the fevered brow of Twitter Head of Policy, Nick Pickles. Our iphone filming of this section on tv is <a href="https://youtu.be/Ua92T-E1M58">here</a> or for better quality the full documentary can be seen on iplayer <a href="http://www.bbc.co.uk/iplayer/episode/b0755j5n/week-in-week-out-the-savage-world-of-social-media">here</a>. The Twitter piece is 24 minutes in. <br />
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Alexander Calder<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHzY3XF7XS3VkItIMhyphenhyphen6yT9xtSZnozGUdSon1lrxOVJCGnD18WK9xULQwbSl1SJcfprpcq2L4EzWiZKa4OVC97k06uP-La2C4kyuKpEutiAtKwmHbAsm7SBct6q7tOiOENJPrmcrhwSNoW/s1600/IMG_6743_2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHzY3XF7XS3VkItIMhyphenhyphen6yT9xtSZnozGUdSon1lrxOVJCGnD18WK9xULQwbSl1SJcfprpcq2L4EzWiZKa4OVC97k06uP-La2C4kyuKpEutiAtKwmHbAsm7SBct6q7tOiOENJPrmcrhwSNoW/s320/IMG_6743_2.jpg" width="320" /></a>You’ve only got this weekend left to be inspired by some of the great works of Alexander Calder at Tate Modern. Well worth a view to see how he was inspired by the works of Mondrian, Picasso, and we thought a bit or Miró and Matisse, and brought his ideas to life in his 'performing' sculptures. The wire sculptures of people and circus performers were the most fascinating, with the added dimension of shadows. The later sculptures although interesting lacked the dynamism of movement. Due to their fragile nature and age you have to rely on the small video screens to see how they performed in the past. A few photos were managed until we were stopped by security - such a shame that galleries aren’t more open to allowing photography for their promotion by visitors on social media.<br />
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April First</h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjdrRDi1_quXixSUpHLZz5hQg1MKNNXhNmchYqxivoNbsI9OjiSMk3CgBxarK-s0wyZcaKYlIovKnD2H1I2y50SRK6wBKeTYZnCYYtS19Cq-RTFhEi4PXdlsAozBg83LpEi8zAMZM4OUIR/s1600/104111-penguins-lovers-flying-penguin.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjdrRDi1_quXixSUpHLZz5hQg1MKNNXhNmchYqxivoNbsI9OjiSMk3CgBxarK-s0wyZcaKYlIovKnD2H1I2y50SRK6wBKeTYZnCYYtS19Cq-RTFhEi4PXdlsAozBg83LpEi8zAMZM4OUIR/s320/104111-penguins-lovers-flying-penguin.jpg" width="320" /></a>We love a good wind up and obviously today is the day for wind ups, or at least it was until midday. We hope you haven’t been fooled too many times but we’d love to hear of any good ones that caught you out. We went back through some of the ones that stood out for us but our personal favourite is <a href="https://www.youtube.com/watch?v=9dfWzp7rYR4">this one </a>from the BBC - a classic. We will be posting any more we find to our facebook page so take a look <a href="https://www.facebook.com/ttpdesign/">here</a>.Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-36609755000924531832016-02-29T17:49:00.001+00:002016-03-02T13:16:42.781+00:00Flipping February <div class="post-body entry-content" id="post-body-3660975500092453183" style="color: #444444; font-family: Arial, Arial, sans-serif; font-size: 13px; line-height: 1.4; position: relative; width: 540px;">
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Flipping for Silver</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKCs5uZcRiPeKmcm6EqiXwTwGcgLO6a-XJkGsNYArcna2nj2-gCiYiozMNeHudklsffbyYeebW6Yoa9WatuFLbWRp09gboH7_R0RZwhnqLjTTqYwjpjER7AKcV5wPEjU4GXI4LnoaxI0ig/s1600/IMG_2266.JPG" imageanchor="1" style="clear: right; color: #0cbae5; float: right; margin-bottom: 1em; margin-left: 1em; text-decoration: none;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKCs5uZcRiPeKmcm6EqiXwTwGcgLO6a-XJkGsNYArcna2nj2-gCiYiozMNeHudklsffbyYeebW6Yoa9WatuFLbWRp09gboH7_R0RZwhnqLjTTqYwjpjER7AKcV5wPEjU4GXI4LnoaxI0ig/s320/IMG_2266.JPG" style="-webkit-box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; background-color: white; border: 1px solid rgb(241, 241, 241); box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; padding: 5px; position: relative;" width="320" /></a></div>
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Like every year, pancake day crêped up on us (see what we did there). The atmosphere was tense as the tothepoint pancake racing team strode with purpose into the arena. Slicing through the crowds, like lemon through sugar, into the competitors enclosure, the smell of pancakes hung thick in the cool February air. There were thrills, spills and of course more than one pancake went astray.<br />
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The crack team of Will O’Byrne, Charlie Borley, Sarah Long and Lizzie Unwin stormed the heats and earned a spot in the final flip off. Sadly we were not able to secure gold and claim the prize, but with this being our 25th anniversary, our silver place was the right outcome.<br />
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Thanks to <a href="http://www.betterbankside.co.uk/events/9-february-better-bankside-pancake-day-race" target="_blank">Better Bankside</a> for putting on yet another splendid pancake race. We will be back next year for gold (or failing that another golden pancake)!<br />
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<br />Apple FBI face-off</h3>
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It’s been hard to avoid the news of Apple’s wrangle with the FBI this month, but it’s all ‘kicking off’ in the tech world over the other side of the pond.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR-wWdwbB-kwqTAPnpIu8WMk6cofInQTy8F8KvIgRC5TsskfR3ZGbIqriwHB4KN7RRWdc_8K5mhwLvdhHNU3k5GKNvF20KkwGMUp7f1x88_lK-A8nmrZgYNsB2wPKjxUuHIOcHpfPBQfh7/s1600/Screen+Shot+2016-02-29+at+11.41.49.png" imageanchor="1" style="clear: right; color: #0cbae5; float: right; margin-bottom: 1em; margin-left: 1em; text-decoration: none;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR-wWdwbB-kwqTAPnpIu8WMk6cofInQTy8F8KvIgRC5TsskfR3ZGbIqriwHB4KN7RRWdc_8K5mhwLvdhHNU3k5GKNvF20KkwGMUp7f1x88_lK-A8nmrZgYNsB2wPKjxUuHIOcHpfPBQfh7/s320/Screen+Shot+2016-02-29+at+11.41.49.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; background-color: white; border: 1px solid rgb(241, 241, 241); box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; padding: 5px; position: relative;" width="320" /></a>To cut a long story short, the FBI in the U.S have found themselves in the possession of an iPhone used by the perpetrators of the <a href="http://www.bbc.co.uk/news/world-us-canada-34993344" style="color: #0cbae5; text-decoration: none;">San Bernardino shootings </a> in December. Naturally, they want to get access to the phone and it’s contents.<br />
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Simple right? Just ask Apple to unlock the thing? …not quite. Apple pride themselves on the security installed in their handsets. Ever since the introduction of the finger-print sensor, they’ve been adamant that not even they have access to a customer’s information. In an age of mass surveillance, where more and more people are permanently connected to the internet via a tiny computer in their pocket, the public would be worried if they thought all their private info was up for grabs.<br />
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Combine this with the information released by Edward Snowdon and Wikileaks founder Julian Assange over recent years, and the world is a much more paranoid place than it used to be and for good reason. Not worried? Check out this doomsaying article about the hazards of having a webcam and imagine what the [please insert your choice of government agency name here] would do if they <a href="https://www.inverse.com/article/11773-why-i-ve-still-got-tape-over-my-webcam?utm_source=facebook.com&utm_medium=wired&utm_campaign=swap" style="color: #0cbae5; text-decoration: none;">could</a>.<br />
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Back to Apple. They physically can’t unlock an iPhone. To do so would mean writing a bespoke version of the operating system and installing it on the handset, thus creating a ‘back-door’. To do that would set a dangerous precedent, and open a ‘pandora’s box’ that can’t be closed: open season for surveillance agencies could mean an end to the relative privacy that we enjoy today.</div>
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We’ve been interested in this area ever since we designed and built the website for the great guys at <a href="http://www.cybersecuritychallenge.org.uk/">www.cybersecuritychallenge.org.uk</a>. With their programme to identify, inspire and enable more citizens to become cyber security professionals, hopefully we’ll be a little more secure in the not too distant future.<br />
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To get more of the low-down, check out these articles:<br />
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<a href="http://www.bbc.co.uk/news/technology-35601035" style="color: #0cbae5; text-decoration: none;">BBC NEWS - Apple vs the FBI - a plain English guide</a><br />
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<a href="http://www.wired.com/2016/02/apples-fbi-battle-is-complicated-heres-whats-really-going-on" style="color: #0cbae5; text-decoration: none;">WIRED - Apple’s FBI battle is complicated </a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW_FLMguhK3qKGEXgq9km_7CfkipJCTgJwp6JoabVVbm8FUX1RLP6zioG0eLLLVXBDLAqjxBtyUR054IOJJYnWrrbkpDYkejiWE39Zy7X9rocIMbBhZgRNDlqwbjcKpoVLCI4r6NV7fBq9/s1600/QuantumDX.JPG" imageanchor="1" style="clear: right; color: #0cbae5; float: right; margin-bottom: 1em; margin-left: 1em; text-decoration: none;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW_FLMguhK3qKGEXgq9km_7CfkipJCTgJwp6JoabVVbm8FUX1RLP6zioG0eLLLVXBDLAqjxBtyUR054IOJJYnWrrbkpDYkejiWE39Zy7X9rocIMbBhZgRNDlqwbjcKpoVLCI4r6NV7fBq9/s320/QuantumDX.JPG" style="-webkit-box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; background-color: white; background-position: initial initial; background-repeat: initial initial; border: 1px solid rgb(241, 241, 241); box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; padding: 5px; position: relative;" width="180" /></a>QuantuMDX </h3>
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It’s good to see one of our clients getting the recognition that they deserve. This month <a href="http://www.quantumdx.com/" style="color: #0cbae5; text-decoration: none;" target="_blank">QuantuMDX </a>have received high praise for the strides they have made through their pioneering handheld DNA technology. This clever tech will help clinicians around the world to address global challenges by providing fast diagnosis of diseases, such as malaria, for just a few pounds. </div>
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The appliance of bioscience and biotechnology are known as the “Fourth Industrial Revolution” due to the extraordinary impact they are having on global society and the economy, especially in the fields of medicine, agriculture and energy. Government Minister George Freeman made a <a href="http://www.quantumdx.com/news.html" style="color: #0cbae5; text-decoration: none;" target="_blank">visit to the Labs</a> in the North East to show his support, which means there have been a few good shots of the logo we designed for them in the papers and on social media!</div>
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The art of contemplation</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimfSDLEPvyzuBy-3jxQUqRsnsZteDH9JqT1V72ZVYoZKUWn2idIBPItuMtYwEkJw5muoVBDqa4zQ8TfVDEH0MdRfcYe-6dOMrV6VHX3XvHM2jeRXzUrT3IT0uo9stDz3E6DJ7NuNqXY8Jj/s1600/IMG_6561.JPG" imageanchor="1" style="clear: right; color: #0cbae5; float: right; margin-bottom: 1em; margin-left: 1em; text-decoration: none;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimfSDLEPvyzuBy-3jxQUqRsnsZteDH9JqT1V72ZVYoZKUWn2idIBPItuMtYwEkJw5muoVBDqa4zQ8TfVDEH0MdRfcYe-6dOMrV6VHX3XvHM2jeRXzUrT3IT0uo9stDz3E6DJ7NuNqXY8Jj/s320/IMG_6561.JPG" style="-webkit-box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; background-color: white; background-position: initial initial; background-repeat: initial initial; border: 1px solid rgb(241, 241, 241); box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; padding: 5px; position: relative;" width="320" /></a>Tucked away amongst the rafts of books in the Foyles flagship store on Charing Cross Road is <a href="http://futurecity.co.uk/gallery-at-foyles/" style="color: #0cbae5; text-decoration: none;" target="_blank">The Gallery</a>. The space is currently curated and managed by Futurecity to help celebrate the work they’re doing in cultural placemaking (in other words, regenerating public areas across the UK). On first glance it might be overlooked by some, but the work of Peter Newman in particular caught the eye of our MD, who was instantly filled with romantic daydreams of enjoying the “<a href="http://futurecity.co.uk/portfolio/skystation-riverlight/" style="color: #0cbae5; text-decoration: none;" target="_blank">Skystation</a>” on a blue sky day in a quiet nook of London (chance would be a fine thing!).<br />
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“After days of looking at screens, surrounded by digital and physical chatter, it was very therapeutic to escape and enjoy a few minutes lying on the Skystation sculpture looking up at the fish eye skyscape image. Then taking a wander around this vast bookstore it almost felt that I was stepping back in time as I watched people, and some eccentric characters, browse the many beautiful books on display.”<br />
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Playing for the win…</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl-Mwy8VPW_mi-lBMdIWqkE9itmeRoEvRqmnhTf58t8Rah-4VHvw2zHIQdISnPNigdpc4U6IMQhrLLJAm3vU-XVbnlkmrGSI4aEb4zeK47wi2lc8tenzuz934SA6m8t9Cy8DDLvBKgu1w_/s1600/article-0-00BA1C911000044C-658_468x413.jpg" imageanchor="1" style="clear: right; color: #0cbae5; float: right; margin-bottom: 1em; margin-left: 1em; text-decoration: none;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl-Mwy8VPW_mi-lBMdIWqkE9itmeRoEvRqmnhTf58t8Rah-4VHvw2zHIQdISnPNigdpc4U6IMQhrLLJAm3vU-XVbnlkmrGSI4aEb4zeK47wi2lc8tenzuz934SA6m8t9Cy8DDLvBKgu1w_/s320/article-0-00BA1C911000044C-658_468x413.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; background-color: white; background-position: initial initial; background-repeat: initial initial; border: 1px solid rgb(241, 241, 241); box-shadow: rgba(0, 0, 0, 0) 1px 1px 5px; padding: 5px; position: relative;" width="320" /></a>You may remember earlier this year we began working with concussion management specialists <a href="https://www.return2play.org.uk/" style="color: #0cbae5; text-decoration: none;" target="_blank">Return2Play</a>. We are pleased to say that R2P have been confirmed as a finalist for <a href="http://www.sportstechnologyawards.com/shortlist" style="color: #0cbae5; text-decoration: none;" target="_blank">“Best New Concept” at this year's Sports Technology Awards</a>, a celebration of the most exciting and innovative organisations in global sport. The company, which launched just last year, are nominated alongside sports technology giants Hawk-Eye and BT, so they’re already keeping good company.<br />
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Return2Play have developed a system to help rugby clubs and players - from school teams to professionals - comply with <a href="http://www.telegraph.co.uk/sport/rugbyunion/12163566/Rugby-coaches-worry-that-not-enough-is-being-done-to-tackle-schoolboy-concussion.html" style="color: #0cbae5; text-decoration: none;" target="_blank">new safety guidelines</a> for the treatment of suspected concussion, monitoring players' recovery and helping them to return to play safely and efficiently.<br />
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"Being nominated in this category, alongside some heavyweight names in the field of technological innovation in sport, is real proof of the value of what we are doing. It's important that we all think about how to use technology, not just to change the way in which we play and watch sport, but also to ensure the health and safety of athletes at every level of the game." said Nick Somers, CEO and Co-founder of Return2Play.<br />
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After an initial strategic discussion over a pint of Doombar with our MD, R2P realised the importance of establishing a strong identity from the start to ensure they built recognition while promoting the service. We quickly got to grips with the business and brought their vision to life with a <a href="http://ttp-design.blogspot.co.uk/2015/11/tackling-new-brand.html" target="_blank">striking identity</a> that works across all media, including icons for apps.<br />
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R2P have also been getting some national press coverage! Fingers crossed they win, but the nomination alone is a huge achievement!</div>
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Anonymoushttp://www.blogger.com/profile/11673796679566298799noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-1081037558460665292016-02-29T17:42:00.000+00:002016-03-01T12:39:20.975+00:00Warning, contains nutsFollowing on from the success of the <a href="http://www.tothepoint.co.uk/work/branding/kpsnacks.html" target="_blank">KP Snacks interiors project</a> we were asked to create websites for their three key brands – KP Nuts, McCoy’s and Hula Hoops. We were more than happy to oblige!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9aYlixhz_BJ31JVtntDtAncOdCwbTv7BRtVDb6QQKpBayiuqBMIxgeS9fVv_dxSftQDOCpbv6RT2EvBtevy58L8F7bx-bGTew73iS8r0VN62RFhYZInvA1pvvvvpEcnML8UPgF23unG9f/s1600/KP-hero.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9aYlixhz_BJ31JVtntDtAncOdCwbTv7BRtVDb6QQKpBayiuqBMIxgeS9fVv_dxSftQDOCpbv6RT2EvBtevy58L8F7bx-bGTew73iS8r0VN62RFhYZInvA1pvvvvpEcnML8UPgF23unG9f/s400/KP-hero.jpg" width="400" /></a></div>
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The sites needed to reflect the recognisable branding and individual brand personalities, as well as to showcase the KP Nuts and McCoy’s new pack designs.<br />
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As the three sites had similar requirements and content, we recommended a multi-site approach, where we build one main site and then duplicate the structure for the second and third sites but building in flexibility so that the styling can be adapted.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSlECgPdKhi2V0yNytvAGjPFBzGx7W6SCXZ_YRz1EJtwFW9eBrXrICL6Zzv3otsq3unHPjUoym3VnLabiXIAkuhwwW65-6TLsgbNLUSZP-QVTiUpJjFv2MY_QEhF39B4YuOUQ1vrpX0Ts7/s1600/01+Homepage.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="301" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSlECgPdKhi2V0yNytvAGjPFBzGx7W6SCXZ_YRz1EJtwFW9eBrXrICL6Zzv3otsq3unHPjUoym3VnLabiXIAkuhwwW65-6TLsgbNLUSZP-QVTiUpJjFv2MY_QEhF39B4YuOUQ1vrpX0Ts7/s400/01+Homepage.png" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Sxy-RR-lWXF7Z1yr98fZsGOVokDu8wlO6efTgZtalNA26HNWgiVxadeaeZrsbry8y1E3Zv-v5kUL1vC8WVCAb80TeN-66TaJAwzXfcqgVXz28OhRUgGEWdsJlOJtjbqSCtXujs2fcOYi/s1600/02+Individual+Pack.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Sxy-RR-lWXF7Z1yr98fZsGOVokDu8wlO6efTgZtalNA26HNWgiVxadeaeZrsbry8y1E3Zv-v5kUL1vC8WVCAb80TeN-66TaJAwzXfcqgVXz28OhRUgGEWdsJlOJtjbqSCtXujs2fcOYi/s400/02+Individual+Pack.png" width="400" /></a></div>
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To tie in with the new packaging launch, the KP Nuts website has now gone live, pop over and take a <a href="http://www.kpnuts.com/" target="_blank">look here</a>.<br />
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The site primarily showcases their packs but also gives an insight into the KP Nuts brand story which started back in the 1850s. The site also highlights their work on sustainable farming across the globe and profiles them as the market leaders in nut snacking.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj59ArkZwjp7Yf2NKdE3YvnFxHIesUuuOYHqw7kQueEauis88yO_5l_WOdGb0Z945Nr79TJP-MH1BXkz-4Vnl2O5PxKFS5rvtslzka8_NiHluUgyM1iPIyE9T5vLNkB3ihyBoSCeDxg6Mna/s1600/03+Sustainability.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="301" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj59ArkZwjp7Yf2NKdE3YvnFxHIesUuuOYHqw7kQueEauis88yO_5l_WOdGb0Z945Nr79TJP-MH1BXkz-4Vnl2O5PxKFS5rvtslzka8_NiHluUgyM1iPIyE9T5vLNkB3ihyBoSCeDxg6Mna/s400/03+Sustainability.png" width="400" /></a></div>
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Keep your eyes peeled for McCoy’s and Hula Hoops that will follow in the coming months!Charlie Borleyhttp://www.blogger.com/profile/01643369078862634363noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-21631477405073332412016-02-29T17:34:00.000+00:002016-03-01T12:22:45.634+00:00Croydon BID term timeTime flies when you’re having fun, and although the Croydon BID renewal ballot didn’t exactly sneak up on us, we still can’t believe the time has come to work with the BID team on the campaign to ensure they are voted in again for another term.<br />
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Of course there is a lot of talk about the great future in store for Croydon, with BoxPark coming later this year and plans for Westfield well under way. But it’s also the perfect moment for us to take stock and reflect on everything the BID has achieved (and some of the lovely design work that has accompanied this).<br />
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And to kick this off, with the help of <a href="http://www.freshlymadefilms.com/" target="_blank">Freshly Made Films</a>, the BID have produced the perfect tool to showcase to the levy payers exactly what they’ve achieved during their 5 year term, and to highlight why they should continue the hard work in 2017 and beyond. The video (full screen <a href="https://vimeo.com/157141909" target="_blank">link here</a>) is also a great showcase for us, highlighting much of the work we’ve produced for them since winning the contract back in early 2013. This work started with evolving the brand and core messaging but since then we’ve produced a <a href="http://croydonbid.com/" target="_blank">BID</a> and <a href="http://checkoutcroydon.com/" target="_blank">community website</a>, established the branding for the loyalty card scheme, produced the annual report, pledge banners and advertising as well as the brand and uniforms for the newly established Croydon ambassadors.<br />
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<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="https://player.vimeo.com/video/157141909?title=0&byline=0&portrait=0" webkitallowfullscreen="" width="500"></iframe>
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To kick-start the renewal campaign the BID has produced a questionnaire for levy payers and hosted three workshops, focusing on the regeneration of Croydon, safety in the area and looking at the 5 core pledges the BID made at the last ballot. With the help of Paul Clement of British BIDs, who ran the workshops, this research will feed in to the brief to ensure the correct messaging and emphasis on pledges meet the needs of business and the community during this time of great change.<br />
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We also attended these workshops to get a real insight into what is needed now and for the future. Our strapline ‘All change! Croydon’ has never had so much relevance as it does today but one initial observation was that for now, people need to know that ‘Croydon is still open for business!'. We’re looking forward to working closely with the BID like we did with our local BID, Better Bankside, when we helped them with their <a href="http://ttp-design.blogspot.co.uk/2014/10/tickled-pink.html" target="_blank">ballot in 2014</a> and they achieved another term.<br />
<br />Anonymoushttp://www.blogger.com/profile/11673796679566298799noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-60420081463017525722016-02-01T13:42:00.001+00:002016-02-04T16:49:37.419+00:00Simon says:<h2>
Be a Brand, not bland</h2>
Increasingly we are seeing the stripping away of complex graphics and a move towards simplicity. There are a multitude of brands who have removed style and substance from their logos to 'get back to basics' and minimalism - Google is a good example of this, gradually flattening the logo until a simple sans-serif logo remained.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkmQRKvvTM9MWRRF1zGcYpqBtqT1K4jAtyXGtnfcDdWXKd5R6ltrLKwhhs9GHQd8eXP251VObEhvsPuSmUuuBsV-ujqPoUi6trl7X1D9S-9eByQax47ad4EJdUk-CLKN6R2QWZVRud8q5q/s1600/Blogger_Template_V2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="58" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkmQRKvvTM9MWRRF1zGcYpqBtqT1K4jAtyXGtnfcDdWXKd5R6ltrLKwhhs9GHQd8eXP251VObEhvsPuSmUuuBsV-ujqPoUi6trl7X1D9S-9eByQax47ad4EJdUk-CLKN6R2QWZVRud8q5q/s320/Blogger_Template_V2.jpg" width="320" /></a></div>
Unfortunately many companies often see this 'simplification' at surface level, mistaking it for a cost effective way to evolve their brand. The result is they become more bland than Brand. What they are missing is the strategic approach these major players use to make their rebrand work, exploring their brand offering at the start and then using this to retain or enhance their brand personality and offer.<br />
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The mark of successful branding is a consistent visual and vocal tool kit that ensures that even if the logo isn't present, the style and tone of voice reflects the brand, however simple. Try it, cover up the logo on a brochure, website or even walk around a space - if the logo wasn't there would you know who the company was? If you wouldn't then their logo and brand aren't aligned.<br />
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Stand out for clout</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHN2-5vyujVA-Ak4E_Q_wmdd_nnRted9UNsDOQwzqRUcazMHYT_ShBIufZqAa5gKBKCGkpEVlQjf1j_J3ue0XKQd4JDCBYKwcRN8BYV6jsmwSj8SKeqNRlU2jEl7bFAytp2YJ5GwI9aP8V/s1600/CHO4DskWcAEFEF5.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHN2-5vyujVA-Ak4E_Q_wmdd_nnRted9UNsDOQwzqRUcazMHYT_ShBIufZqAa5gKBKCGkpEVlQjf1j_J3ue0XKQd4JDCBYKwcRN8BYV6jsmwSj8SKeqNRlU2jEl7bFAytp2YJ5GwI9aP8V/s320/CHO4DskWcAEFEF5.jpg" width="240" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOKZilDQFlf9awb6pZ0cSocQdvydqhROq5oKfF4ifGnABoO3jzB51fNBq-lyCFz0429y_Aq7H5uVMz5lHB6R7ba501Kh3aTDNeGSdLLykWzxgPTEmz_uXT1ZWcSuCsneQD7LKYq-YZOo_D/s1600/Blogger_Template_V22.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="58" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOKZilDQFlf9awb6pZ0cSocQdvydqhROq5oKfF4ifGnABoO3jzB51fNBq-lyCFz0429y_Aq7H5uVMz5lHB6R7ba501Kh3aTDNeGSdLLykWzxgPTEmz_uXT1ZWcSuCsneQD7LKYq-YZOo_D/s320/Blogger_Template_V22.jpg" width="320" /></a><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyZW91qojSsZpt-Ydvv403Ix2FTXQHKqnR5n_WX9pWi_Rz71nJ4K5XXPsZcTwnFHe858G7BWgzES5IAUtET5Ulcoep_IJ47qvDVCvRo3J0eapLohjBznIQ8tGoY8_ZZaSUfyLKkN4VRaaM/s1600/yahoo1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyZW91qojSsZpt-Ydvv403Ix2FTXQHKqnR5n_WX9pWi_Rz71nJ4K5XXPsZcTwnFHe858G7BWgzES5IAUtET5Ulcoep_IJ47qvDVCvRo3J0eapLohjBznIQ8tGoY8_ZZaSUfyLKkN4VRaaM/s320/yahoo1.jpg" width="320" /></a>As simplicity is implemented across all brand touchpoints there is a real danger of losing differentiation. This can certainly be seen with many of the open plan workspaces which are often described by staff and visitors as lacking personality. Some implementations of agile workspaces have introduced style, colour and designer furniture but these new spaces are all starting to look the same!<br />
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Even when stepping into the digital world we see different websites that have the same structure and user journey, and in some cases the same overused stock imagery! This lack of differentiation leads to a seriously underwhelming user experience. From generic layouts to generic words, it seems the craft of creative writing has been over looked. Never underestimate the difference good content and story telling can make in helping to communicate the offer and the authenticity of a brand.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_AQBti3I_UJetwHVnukLUfbxygpT7VdA-9c8e_Ybto5PvAcxPzpukuKjK14YjlfV-1Fg5jt2OLA1bb8SY0uS1dMuTY5awVh49mPlpXWS_ji11h2TSJm5OxtcykPx6wH8EvlLJZO9BSZZ5/s1600/Blogger_Template_V23.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="57" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_AQBti3I_UJetwHVnukLUfbxygpT7VdA-9c8e_Ybto5PvAcxPzpukuKjK14YjlfV-1Fg5jt2OLA1bb8SY0uS1dMuTY5awVh49mPlpXWS_ji11h2TSJm5OxtcykPx6wH8EvlLJZO9BSZZ5/s320/Blogger_Template_V23.jpg" width="320" /></a>With our work in print, digital and workplace environments, we are constantly looking for new ways of achieving differentiation for our clients. Our projects involving workplace environments have really helped us to explore opportunities. <a href="http://www.tothepoint.co.uk/work/branding/twitter.html" target="_blank">For Twitter</a>, instead of huge digital screens in reception we opted for the more tactile 3D distressed wall of type featuring some of their more memorable hashtags and tweets. This makes up a 20 metre wall in their London office reception and it has become the ideal photo backdrop when their VITs visit (Very Important Tweeters). <a href="http://www.tothepoint.co.uk/work/branding/yahoo.html" target="_blank">For Yahoo</a> we created a series of art installations that reflected their new focus on content over technology, providing a visual representation of the yin yang of key subjects. For example for news 'war vs peace' there is the image of a dove of peace made up of toy soldiers painted in the Yahoo purple.<br />
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Truth will out</h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB36Im0KWKluspSni69OF5gxCeCnaIjpCL6T9VSbrpAvduhnLmmfaPHH0_FfwQ7mjfSpiDlj7Ca3JIuX3IIWZu2ZVmgck7-f3V4qAQHn8AfyI8mcKaV4AWCc4zbQPlcfgehuirlVWcH1pT/s1600/Blogger_Template_V24.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="37" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB36Im0KWKluspSni69OF5gxCeCnaIjpCL6T9VSbrpAvduhnLmmfaPHH0_FfwQ7mjfSpiDlj7Ca3JIuX3IIWZu2ZVmgck7-f3V4qAQHn8AfyI8mcKaV4AWCc4zbQPlcfgehuirlVWcH1pT/s320/Blogger_Template_V24.jpg" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizBfG3z7gWw3iMdeGJstV4CACAvG65dRp09WyROMG0EGtO7NFyl8js6ECTOD3n-TWoPeTMQrbZ0CwiVumok5ak30c_Uu97Pp19xJiAG_C_8L4DyH6F-FbFXzpdpQ8fcb71WWo-Ua8agS14/s1600/vw-blog1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizBfG3z7gWw3iMdeGJstV4CACAvG65dRp09WyROMG0EGtO7NFyl8js6ECTOD3n-TWoPeTMQrbZ0CwiVumok5ak30c_Uu97Pp19xJiAG_C_8L4DyH6F-FbFXzpdpQ8fcb71WWo-Ua8agS14/s320/vw-blog1.jpg" width="320" /></a>We work closely with clients at all stages of their evolution, getting to know them as well as looking to understand their audiences, both internal and external. One thing is clear though - it isn't just about talking the talk... the successful companies are those that deliver what they say they do. With the world watching, tangible proof or evidence of your achievements is essential, and no matter how powerful your brand, your messaging and your values, if what you deliver doesn't reflect what you say, the power of social media and a connected world will ensure everyone knows...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_HnPIIhdriMzWjqSjg5Sz2k6S52b5ZYyy_L0YlR5Jn0WjAx2M4Mqjs6GMbm-dw1jDT84zsXyqMQ1LGToJaPW-YCYPgwGqWusprunIST5hF7z3pq7IK5neYWGHnk7LidJm9yUgLr6Pyxh6/s1600/Blogger_Template_V25.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="58" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_HnPIIhdriMzWjqSjg5Sz2k6S52b5ZYyy_L0YlR5Jn0WjAx2M4Mqjs6GMbm-dw1jDT84zsXyqMQ1LGToJaPW-YCYPgwGqWusprunIST5hF7z3pq7IK5neYWGHnk7LidJm9yUgLr6Pyxh6/s320/Blogger_Template_V25.jpg" width="320" /></a>Our best work is with the companies and staff that believe in their values and what they are doing and share this with us - it inspires us and helps us deliver the craftsmanship to differentiate and elevate a brand. Some more examples of us bringing brands to life in workspace environments can be found in this pdf of a book we've just produced <a href="http://issuu.com/tothepoint/docs/ttp_coffee_table_book_nov2015_issuu" target="_blank">here. </a>To find out more about how we bring brands to life across print, <a href="http://www.ttpdigital.com/" target="_blank">digital </a>and workspace environments get in touch with us at tothepoint. +44 (0)20 7378 6999 or for more background visit our website <a href="http://www.tothepoint.co.uk/work.">www.tothepoint.co.uk/work.</a>Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-24734606247751737712016-02-01T13:42:00.000+00:002016-02-04T16:55:39.274+00:00New Year, New News<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7hDzl5oatJb9v9nRioKOjnqx1N0deJZoVrHy35J4i0vaMitclZ-vbZGaXkj_0H-tzEpzl7PO0hPX7J2LHYJ2rk8Vh5_QcGOf3c2MyPPeQ4BJyFovedVRb1xQPKNDjh97kVIYSu1ZUs7eM/s1600/IMG_5438.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7hDzl5oatJb9v9nRioKOjnqx1N0deJZoVrHy35J4i0vaMitclZ-vbZGaXkj_0H-tzEpzl7PO0hPX7J2LHYJ2rk8Vh5_QcGOf3c2MyPPeQ4BJyFovedVRb1xQPKNDjh97kVIYSu1ZUs7eM/s320/IMG_5438.JPG" width="320" /></a><b>And The Winners Are….</b></h2>
It has been a <span class="s1">source of distraction for many, but our 2016 calendar 'Silver Quiz' is now over and it’s time to reveal the winners</span>. Thanks to everyone that entered, you all did a sterling job (<span class="s2">OK, so maybe not all of you…</span>) <span class="s2">but there can only be five winners</span>. Big congrats to
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Francesca Bozzard, Nick Somers, David Reid, Hayley Dove and Louise Errington. Your prize will be winging its way to you. Thanks for helping us start our 25th year with a bang.<br />
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<b>Simon says: <div class="separator" style="clear: both; text-align: center;">
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<b>Be a Brand, not bland<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnNn95j3sXvhb-6UB9nem-lgZyF9NdeRdwEtf5s_J8svQjiU5FuOFCkq5fNH-EoRX_j7JahrY04WJ7xxcGcMOoP4QA6RZAcdVkiao7S6I9EOz_eVX9xQ2mQJTP2rvCy7nB235CctnsnxDr/s1600/150901_BB_GoogleNewLogo.jpg.CROP.promo-xlarge2+%25281%2529.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnNn95j3sXvhb-6UB9nem-lgZyF9NdeRdwEtf5s_J8svQjiU5FuOFCkq5fNH-EoRX_j7JahrY04WJ7xxcGcMOoP4QA6RZAcdVkiao7S6I9EOz_eVX9xQ2mQJTP2rvCy7nB235CctnsnxDr/s320/150901_BB_GoogleNewLogo.jpg.CROP.promo-xlarge2+%25281%2529.jpg" width="320" /></a>The world of branding is forever changing, with trends and out-dated styles just like any other creative industry (and, indeed, the rest of the world!). However, it’s important to step back and make sure these trends are the right move for your business and its brand. Does the latest trend dilute your message, or maybe even give the wrong impression?<b> </b>In Simon’s article <a href="http://ttp-design.blogspot.co.uk/2016/02/simon-says.html" target="_blank">'Be a Brand, not bland'</a> he explores a few of the current trends and the impact these can have on a brand.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8lRzXyWp6hcwUYoeM01ZaZjZpiPP-bgQDPA2b6GuX6ByiXsF0HTWK8JGcx19ijJUqR7uFrywxPPbY5wmJkrUpmmgSWFgpuviLU6ygd6jvbmeFbJcUHyGBNseOoXck69o1D9IXgdnkZoPn/s1600/tothepoint_image1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8lRzXyWp6hcwUYoeM01ZaZjZpiPP-bgQDPA2b6GuX6ByiXsF0HTWK8JGcx19ijJUqR7uFrywxPPbY5wmJkrUpmmgSWFgpuviLU6ygd6jvbmeFbJcUHyGBNseOoXck69o1D9IXgdnkZoPn/s320/tothepoint_image1.jpg" width="320" /></a></div>
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GSOH a must</h2>
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This month we've been on the hunt for an eligible Senior/Mid Weight Account Manager to join the fold. It's a great opportunity for someone (even if we do say so ourselves), with some lovely clients and big projects on the horizon! If you know anyone with a passion for paper, a digital disposition and a cracking sense of humour then let us know. The full job ad is <a href="http://www.tothepoint.co.uk/contact/opportunity.html" target="_blank">here.</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAvz3V0rPpQGyHlcqLoau8IJsJXjaB-KkDFMHw4naZxVPZ9JmBVexUwVudKnFRBUmIiMX_McmuqMwv-H4d3aP7Mtb5wmyWa4uZAne7NPyWGFskajtuYhPH1i3xfshNLFDMy11HMMGOTXLm/s1600/Screen+Shot+2016-01-29+at+09.14.40.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAvz3V0rPpQGyHlcqLoau8IJsJXjaB-KkDFMHw4naZxVPZ9JmBVexUwVudKnFRBUmIiMX_McmuqMwv-H4d3aP7Mtb5wmyWa4uZAne7NPyWGFskajtuYhPH1i3xfshNLFDMy11HMMGOTXLm/s320/Screen+Shot+2016-01-29+at+09.14.40.png" width="320" /></a><b>Better backside</b></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZlVX30lcTR7YSNzaN-U-U5bdC-EfkU8DPQYHiI5JDujOeLQXsUwevrbbd2wEhGfA2LWEulxB3gYs2MsAJMvY2HvHHFEAb79_iWfOgliYaYGndnoSEKE9COmEt8oS8dMYX-j4jUfoJBb3g/s1600/IMG_6468.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZlVX30lcTR7YSNzaN-U-U5bdC-EfkU8DPQYHiI5JDujOeLQXsUwevrbbd2wEhGfA2LWEulxB3gYs2MsAJMvY2HvHHFEAb79_iWfOgliYaYGndnoSEKE9COmEt8oS8dMYX-j4jUfoJBb3g/s320/IMG_6468.JPG" width="320" /></a>The <span class="s1">NYE</span> hangover has finally faded, <span class="s1">the gluttony of Christmas </span>seems a distant memory. Now as the new year stretches out in front of you, you may be forgiven for <span class="s2">uttering that common phrase</span> ‘this year <b>will</b> be different’. <span class="s2">Don’t worry, we did the same and some of us have managed to live true to it thanks to our friends </span>at <span class="s1">Better Bankside, who</span> <span class="s2">put</span> on a plethora of fitness extravaganzas that local businesses <span class="s2">could </span>take part in for free! This month Charlie, Katie and Lizzie have been hitting the mean streets of SE1 and joining in with <span class="s2">Streetgym</span>. Not as scary as it sounds, Streetgym is a workout class that uses the urban environment to put you through your paces. Sound fun? <span class="s1">Check out the Streetgym <a href="http://www.streetgym.com/" target="_blank">website here</a>.</span></div>
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For those of us that didn’t fancy the urban gym of the Southbank there was always our weekly Yoga session. Since the lovely Flo, of <a href="https://www.facebook.com/FloYoga" target="_blank">Flo Yoga</a>, has been on maternity leave (pictured here with the lovely Nina) we’ve been downward dogging with Jasmine a.k.a <a href="http://stretchandthecity.co.uk/" target="_blank">Stretch And The City</a> (we only work with pun loving teachers…).</div>
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<br /><b>360 videos</b></h2>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg1N7DWGSr6KzDczEzT1qfFtBUpOKYQJjlzz5Xi9t_J-iXcyNej1F7ZSaODAFPF_vFFDOoPK6KLkbXAOlHTk4czCRfKYHJ1PwojmANTLsiaAaNCDbu6cw18aCaYzZsQJ04Ss2H37HDaBDn/s1600/20150922-facebook-360-video-hands-on-3.0.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg1N7DWGSr6KzDczEzT1qfFtBUpOKYQJjlzz5Xi9t_J-iXcyNej1F7ZSaODAFPF_vFFDOoPK6KLkbXAOlHTk4czCRfKYHJ1PwojmANTLsiaAaNCDbu6cw18aCaYzZsQJ04Ss2H37HDaBDn/s320/20150922-facebook-360-video-hands-on-3.0.jpg" width="320" /></a>
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This month while browsing the deepest depths of social media we stumbled across this little gem. <span class="s1">We find it amazing and inspiring to see</span> creatives pushing the boundaries of what can be done with video. <span class="s1">(</span>If you can’t tell, we are really impressed with just how immersive these videos are on our smartphones.<span class="s1">)</span> It’s also worth watching how they do it! take a look on <a href="https://www.facebook.com/ttpdesign/" target="_blank">our Facebook page</a> for both videos.<br />
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<b>Pressing Issues</b></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTLvr-9YuP2qktBzRoQmFZYCkkh_Axot_MLKHybAo1ieIK83kXTSvWFpOdV56oe5we5aaXeYi82yHYpuH_boCZK0ao3UVuw5h1hD4_0T_2BhUwp6OSWD7qN8GqvenRBsVnVHqAEAIgPXVh/s1600/photo+2.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTLvr-9YuP2qktBzRoQmFZYCkkh_Axot_MLKHybAo1ieIK83kXTSvWFpOdV56oe5we5aaXeYi82yHYpuH_boCZK0ao3UVuw5h1hD4_0T_2BhUwp6OSWD7qN8GqvenRBsVnVHqAEAIgPXVh/s320/photo+2.JPG" width="240" /></a>We’re always harping on about the value of the design process. Well this month we’ve taken it to another level, getting our hands mucky by learning how to use letterpress. A course at the <a href="http://www.new-north-press.co.uk/" target="_blank">New North Press</a>, where we hand typeset a sentence, made us appreciate the speed and ease of our beloved macs while giving us a deeper knowledge and love of typography. A skill/process where making it ‘a little bigger’ is not a quick click away.</div>
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<b>Valentines Quiz<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLEBwWyX8gPITJXEb5aECv8m5zd0ghr1aasmp14xiy9c0DVgzn1ZRRREnv1p4xWj6GwmTWCBUezRmCynaeS5nOKFE-LVru-85Isd7nm_OxZ3BWuJXOLW5GPD0xgp3wdZW1lrMmENifcPhM/s1600/Valentines+Quiz2016-02-02+at+13.00.52.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLEBwWyX8gPITJXEb5aECv8m5zd0ghr1aasmp14xiy9c0DVgzn1ZRRREnv1p4xWj6GwmTWCBUezRmCynaeS5nOKFE-LVru-85Isd7nm_OxZ3BWuJXOLW5GPD0xgp3wdZW1lrMmENifcPhM/s320/Valentines+Quiz2016-02-02+at+13.00.52.png" width="320" /></a></div>
And finally, with 14th Feb just round the corner you may fancy having a go at our Quote Bank Valentine Quiz from last year - it's still <a href="http://www.tothepoint.co.uk/quotebank/valentines/" target="_blank">here for you to play</a>. If we get time we may add some new quotes to freshen it up but for now the competition is back on and there's a bottle of bubbly up for grabs for the winner.</div>
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Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-73178357314582045732016-02-01T12:15:00.000+00:002016-02-15T18:05:04.692+00:00Patient HubAdaptive Apps approached us for help with their logo, branding and website for their new product, Patient Hub. Patient Hub is an app designed to allow healthcare professionals to work in a way that's familiar to them, whilst also bringing patient tracking systems used in primary care into the 21st century.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9Mc1A37YtqpWYW0dv4ac6bQ6tEXe3OxQkHSLxGoto_-WZxGN-IICeVQFkUjPaLrlaI5_tj4N6JuGQ6gFhiN2clGVj5dXqNmsdtauXDjqam5fiS7MAN3SpFlhACTdpynPYWY6DIoVnHW9H/s1600/enews-hero-patienthub-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9Mc1A37YtqpWYW0dv4ac6bQ6tEXe3OxQkHSLxGoto_-WZxGN-IICeVQFkUjPaLrlaI5_tj4N6JuGQ6gFhiN2clGVj5dXqNmsdtauXDjqam5fiS7MAN3SpFlhACTdpynPYWY6DIoVnHW9H/s320/enews-hero-patienthub-2.jpg" width="320" /></a></div>
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The brand needed careful positioning to appeal to both the healthcare professionals using the systems and the companies who will purchase it. It also needed to take into consideration ease of application of the identity across web, apps and print - so nothing too complex for a mobile screen. We chose to use blue and green, often seen in this sector, for the core brand colours, creating a fresh look whilst also giving the new brand a familiar medical feel.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDZDvFKUYafk3Lj7VCgej3U0KvGG3nrhRrLflnVaIHPZGifW88xHor_G8JGo5iZ96S5U254BkK6bvMzD3hcN7-vU8RDyrko4AnQE7fCDe6t43SYIMX5EUpEwQI2kLx8Dh0O-VsJBFNhHTz/s1600/logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="75" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDZDvFKUYafk3Lj7VCgej3U0KvGG3nrhRrLflnVaIHPZGifW88xHor_G8JGo5iZ96S5U254BkK6bvMzD3hcN7-vU8RDyrko4AnQE7fCDe6t43SYIMX5EUpEwQI2kLx8Dh0O-VsJBFNhHTz/s320/logo.png" width="320" /></a></div>
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The cross, made of arrows, also reflects the medical nature of the app but suggests the connectivity and interaction which is the core purpose and benefit. The cross and strapline: ‘connected care’ are used across digital and print with complementary information graphics.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtXKmhNn6kykSnnqSiPbpnM1uzc13toQFCPRlZ5vDnKpsJy02schvxbEK__T6bJBayhpTRjaflDMnnCKh-pQntkdSnPRubAWoi2tj7kEQOym6UpwkeNliSoB2V8QBcWWvksdHKyVIl2vEX/s1600/Screen+Shot+2016-01-29+at+09.46.19.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtXKmhNn6kykSnnqSiPbpnM1uzc13toQFCPRlZ5vDnKpsJy02schvxbEK__T6bJBayhpTRjaflDMnnCKh-pQntkdSnPRubAWoi2tj7kEQOym6UpwkeNliSoB2V8QBcWWvksdHKyVIl2vEX/s320/Screen+Shot+2016-01-29+at+09.46.19.png" width="318" /></a></div>
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The website’s primary purpose is to showcase the app and all its features. The challenge was to get across all of the functionality without overwhelming the reader. We worked closely with a copywriter to create the right tone of voice and clear messages. This is supported by visuals to showcase how Patient Hub is optimised for Windows, Android and iOS and is compatible with a broad range of devices.<br />
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The team at Adaptive Apps built a native app for each platform, allowing users to work on their preferred device, in a way that is familiar to them. The app also allows the user access to patient information with or without an internet connection.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-MD6wongzxUFgezsylBetBPDAgPykg-F-qnM5jh_521kFAcKHGEbShgfHiU-ZS5xnly5jnVPi-V9DTvbYVRzDBooAfnBbbY0VCv-sAiSz3mAEj06XhQMnRM6hPXZ0s1qYmtRXceks3Taf/s1600/Screen+Shot+2016-01-29+at+09.46.33.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-MD6wongzxUFgezsylBetBPDAgPykg-F-qnM5jh_521kFAcKHGEbShgfHiU-ZS5xnly5jnVPi-V9DTvbYVRzDBooAfnBbbY0VCv-sAiSz3mAEj06XhQMnRM6hPXZ0s1qYmtRXceks3Taf/s320/Screen+Shot+2016-01-29+at+09.46.33.png" width="318" /></a></div>
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The fully responsive website is based on Twitter's Bootstrap framework, built into a bespoke Wordpress theme. With simple icons and navigation at the top level there are links to more technical detail for those that really want to get to grips with the inner workings of the app.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxW83YVjBBmuej-nNWgFHtZdH_UYXP7MAmBHZPfTk6Urg0ZG8pnGCNGp7M1V8GbbVjgs54CgKI2079x3XBWrdriqVcEgKH6o1eNoGqvlegHfLlfrPll9akXZT7wsPn5ZVaQHI5E8JFLXGT/s1600/Screen+Shot+2016-01-29+at+09.48.04.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxW83YVjBBmuej-nNWgFHtZdH_UYXP7MAmBHZPfTk6Urg0ZG8pnGCNGp7M1V8GbbVjgs54CgKI2079x3XBWrdriqVcEgKH6o1eNoGqvlegHfLlfrPll9akXZT7wsPn5ZVaQHI5E8JFLXGT/s320/Screen+Shot+2016-01-29+at+09.48.04.png" width="317" /></a></div>
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It’s been a pleasure working with the team at Adaptive Apps. To have a look at the site click <a href="http://adaptiveapps.biz/">here</a>.<br />
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Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-49953076517128122442016-02-01T11:48:00.001+00:002016-02-01T17:43:43.789+00:00Is your website flexible?<div class="p1">
We recently undertook some jiggery pokery on a client’s ‘fixed size’ website to make it ‘responsive'. Nowadays, as you’re probably already aware, websites need to be ‘mobile friendly'. There are so many variants of screen size out there, not just mobiles, but tablets and all manner of laptops. The idea that a website can solely exist for traditional desktop screens is a thing of the past. </div>
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Our client’s website wasn’t just fixed width, but fixed height as well. This raises another ‘issue' that some people still seem to cling on to, regarding the perceived ‘fold line’. As screens get bigger / taller / narrower / whatever, the idea that content can’t go below a certain measurement, or that users don’t like scrolling down pages, is a pretty old fashioned view.</div>
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But today’s browsing habits go way beyond how deep your browser is. With the number people browsing the internet on mobiles set to overtake people using desktops this year, Google actually marks your website down if your site doesn't respond. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3vDDJHXrGgQJqJ9dsR7ESE1oyuBAD1rJzo_Mot24OOWxmeNrw-WpCB-c9PYWeFSYGRUGyWs9YsOi51502bJZGnU2o1yq_Hvv5tUxuILBeFwMSIeYZ86nqHrAIrnvfVUsigpBQN4bSdLjQ/s1600/rise-of-the-smartphone.jpg" imageanchor="1"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3vDDJHXrGgQJqJ9dsR7ESE1oyuBAD1rJzo_Mot24OOWxmeNrw-WpCB-c9PYWeFSYGRUGyWs9YsOi51502bJZGnU2o1yq_Hvv5tUxuILBeFwMSIeYZ86nqHrAIrnvfVUsigpBQN4bSdLjQ/s320/rise-of-the-smartphone.jpg" width="293" /></a></div>
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We have to ask ourselves; how does this affect browsing habits? With users often ‘on the go’ when browsing online, their attention span is even shorter than ever. They want to find what they're after, and fast.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRL-TEARhusdK04kgZCPNlR9JQjq1n1LsqPVV8tomgR_bLvoOM0UBEIQK1-2_Sp0hkIg-Ijx4BOzxXbryfm_V25ilK3IxVI1cbt076WhJoLkIzxdcaB5HfEqUJvocaQhRCRXlGqn8wMJxV/s1600/devices.png" imageanchor="1"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRL-TEARhusdK04kgZCPNlR9JQjq1n1LsqPVV8tomgR_bLvoOM0UBEIQK1-2_Sp0hkIg-Ijx4BOzxXbryfm_V25ilK3IxVI1cbt076WhJoLkIzxdcaB5HfEqUJvocaQhRCRXlGqn8wMJxV/s320/devices.png" width="248" /></a></div>
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<b><span style="font-size: large;">So, is your website flexible and fast? </span></b></h3>
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Obviously, we can help with a ‘quick fix’ that helps your website behave on a mobile phone. But is that enough? Is the key messaging visible? Is the navigation system lucid? Can people see the BIG BUTTON and is it inviting?</div>
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For bigger websites, you can't simply stick ‘bandage’ on and crowbar it into a mobile view. You need to think of mobiles and desktop layouts together. The content can be the same, but the hierarchy should change to suit the device and create the best user journey. This takes a little more time of course, but with some intelligent design, it’s well worth the effort. And Google will love you for it!</div>
Anonymoushttp://www.blogger.com/profile/07398731628028630924noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-26541333282364288752015-12-17T16:32:00.000+00:002015-12-18T12:52:18.378+00:00Year Ye Year Ye<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: large;">January - <a href="http://ttp-design.blogspot.co.uk/2015/02/new-for-news-uk.html">News for News UK</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYcbCEuAZXpDJ9oWyFqxNG4EqrV7pOXFPaH92smiAKRFmTyq8cow3PXs_n_vI_x9oEk2GXxilHKlTDBjN5QrBKe9Lichp41Cz4llDZFPByVI6AV1pa1qhVfXOIc4jz1FyJJphvDOsLbGJ4/s1600/News2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYcbCEuAZXpDJ9oWyFqxNG4EqrV7pOXFPaH92smiAKRFmTyq8cow3PXs_n_vI_x9oEk2GXxilHKlTDBjN5QrBKe9Lichp41Cz4llDZFPByVI6AV1pa1qhVfXOIc4jz1FyJJphvDOsLbGJ4/s320/News2.jpg" width="320" /></a></div>
News UK's Technology and Operations division were looking to create a wayfinding solution for the merger of 10 departments whilst injecting some personality into their new space on the 6th floor of 1 London Bridge, which sits directly opposite the Shard. Our interior branding skills were put to the test but everyone was very happy with the results as the new look brings them all together! Click <a href="http://ttp-design.blogspot.co.uk/2015/02/new-for-news-uk.html">here</a> for the full story.<br />
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<span style="font-size: large;">February - <a href="http://ttp-design.blogspot.co.uk/2015/03/hot-off-wordpress.html">A new look for 3DReid</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJjroB0ZGLmKHs4PHYA5k6cMMGefe8rpbKkMZu3nzzD7ZpH3RJxTUSJJ5GHiqVe_JCwQaRdQPrr6A1hcIgEek2dkt055j8qinprfVmzGHD2DHAm7AojdaU20kqVCvhPcm3_f-0SIFaVlac/s1600/Screen+shot+2015-02-27+at+13.26.34.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJjroB0ZGLmKHs4PHYA5k6cMMGefe8rpbKkMZu3nzzD7ZpH3RJxTUSJJ5GHiqVe_JCwQaRdQPrr6A1hcIgEek2dkt055j8qinprfVmzGHD2DHAm7AojdaU20kqVCvhPcm3_f-0SIFaVlac/s320/Screen+shot+2015-02-27+at+13.26.34.png" width="320" /></a>February saw the launch of our new website for award-winning architects, 3DReid. Having designed their brand, they wanted us to design a responsive wordpress site that mirrored the quality of their work whilst retaining the simple and clean style we had created across their other touch points. The site is uncluttered and gets straight tothepoint (see what we did there!) with an impactful homepage showcasing a full screen carousel of their leading projects. Click <a href="http://ttp-design.blogspot.co.uk/2015/03/hot-off-wordpress.html">here</a> for the full story.<br />
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<span style="font-size: large;">March - <a href="http://ttp-design.blogspot.co.uk/2015/03/celebrating-with-bang.html">Celebrating with a bang</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM_UOSocgNSaY2t9EJpsvqf0yQkZVRiUYbacUfD86I0Hy4rfu3gB3AA-EBWWOe8_jNgiNk0VWDRZULxaJ5573zzH1PxP02ArskC2eGPMVJfcDwTsYlSjfEcvCkREAdywx0Xu8qrbM0SueI/s1600/ALL_ABOARD_FORMS.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM_UOSocgNSaY2t9EJpsvqf0yQkZVRiUYbacUfD86I0Hy4rfu3gB3AA-EBWWOe8_jNgiNk0VWDRZULxaJ5573zzH1PxP02ArskC2eGPMVJfcDwTsYlSjfEcvCkREAdywx0Xu8qrbM0SueI/s320/ALL_ABOARD_FORMS.jpg" width="320" /></a></div>
Not too long ago we helped Transport Systems Catapult launch the All Aboard Competition, a national school competition challenging children and young adults to make it easier for those with a visual or hearing impairment to travel by bus. We branded the competition with a quirky and vibrant take on the existing TSC IM campaign we’d also created, using hand-drawn icons and the trademark TSC blue to create something a little more “down with the kids” as they say. The competition featured on national TV, with Baroness Kramer; Minister of State for Transport, helping to drive the competition forward. Click <a href="http://ttp-design.blogspot.co.uk/2015/03/celebrating-with-bang.html">here</a> for the full story.<br />
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<span style="font-size: large;">April - <a href="http://ttp-design.blogspot.co.uk/2015/05/the-voice.html">Speak for yourself!</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5t-MUSUWRudchIjgTlD4rQTGH1ErZUnT9pCSnXrfOX3GdONWLaQw2FM706DSsOQFayJpc56iO7f5EIVtFXFbq0nihBCNJlvnymZt1wzC7R_ufn-jZkwFC1fngBeGsukytzE3K-NRvmt60/s1600/DSC_0507_RE_RE.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5t-MUSUWRudchIjgTlD4rQTGH1ErZUnT9pCSnXrfOX3GdONWLaQw2FM706DSsOQFayJpc56iO7f5EIVtFXFbq0nihBCNJlvnymZt1wzC7R_ufn-jZkwFC1fngBeGsukytzE3K-NRvmt60/s320/DSC_0507_RE_RE.jpg" width="320" /></a>In April ISBA felt it was time to refresh their marketing materials. Our work started with their Annual Conference, however from the very beginning the plan was to create a contemporary suite of marketing materials for 2015 that reflected ISBA as the voice of a modern industry. We’re now working with them on evolving their look ready for launching in 2016, with a few new twists and turns, starting with the look and feel for their 2016 Annual Conference. Click <a href="http://ttp-design.blogspot.co.uk/2015/05/the-voice.html">here</a> for the full story.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK7i0QZo05FUZ9jd3RFw49X-J7DBLsJkk4t2T1Db6Z-pY_y7PAOnOOfz0ymvWf9-lSKWRFQCeXO8N93DC5WQzO230BsghDRsdyN0-oEvaZki3z2xNYRW0-Y2kHlDKXdhJdQc2-gyYzC-Nh/s1600/act-for-the-act-01.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK7i0QZo05FUZ9jd3RFw49X-J7DBLsJkk4t2T1Db6Z-pY_y7PAOnOOfz0ymvWf9-lSKWRFQCeXO8N93DC5WQzO230BsghDRsdyN0-oEvaZki3z2xNYRW0-Y2kHlDKXdhJdQc2-gyYzC-Nh/s320/act-for-the-act-01.jpg" width="225" /></a><span style="font-size: large;">May - <a href="http://ttp-design.blogspot.co.uk/2015/06/act-for-act.html">Act for the Act</a></span><br />
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One of our chosen 'give-back' projects this year was to provide branding and designs for a series of posters to help with the crowdfunding campaign for 'Act for the Act', helping to raise awareness of the benefits the Human Rights Act has had for everyday people in Britain. In super quick time, one week from brief, we helped create the brand and the theme for the poster campaign and within three weeks the crowdfunding had exceeded its target! The Act for the Act Campaign went out all over London later in the year and can still be seen at some sites and even on some cupcakes. You can find out more on their website, and still sign the letter to Michael Gove, <a href="http://actfortheact.uk/" target="_blank">here</a>. Click <a href="http://ttp-design.blogspot.co.uk/2015/06/act-for-act.html">here</a> for the full story.<br />
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<span style="font-size: large;">June - <a href="http://ttp-design.blogspot.co.uk/2015/07/the-home-of-design.html">The home of design</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL2uPt6Ulxujn_WqbjehknJc0WJVWThEYZ8SnEkDEz3YuigXYMxYWyajS3VB_254WuWg07vFriEuX-Y8zUfV1TKTSb-6ye7-0cgJmlTsnsqPUKBdZ6reVta1-cyQNzoOHNatpmqG67LPYo/s1600/brochure_crop.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL2uPt6Ulxujn_WqbjehknJc0WJVWThEYZ8SnEkDEz3YuigXYMxYWyajS3VB_254WuWg07vFriEuX-Y8zUfV1TKTSb-6ye7-0cgJmlTsnsqPUKBdZ6reVta1-cyQNzoOHNatpmqG67LPYo/s320/brochure_crop.jpg" width="320" /></a>In June Derwent London came to us to work on the marketing materials for their property Holden House, a Grade II listed building whose office entrance is nestled on Rathbone Place, for its up and coming return to the market. We designed a website, signage and a quirky brochure, featuring die cut coloured stock, where the shapes overlap and reveal imagery and text as you read, evoking the sense of discovery that can be felt when walking through the building itself. Following the speedy letting of the space we have now been asked to help with their London development at 20 Farringdon Road. Click <a href="http://ttp-design.blogspot.co.uk/2015/07/the-home-of-design.html">here</a> for the full story.<br />
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<span style="font-size: large;">July - <a href="http://ttp-design.blogspot.co.uk/2015/07/an-ace-up-our-sleeve.html">An Ace up our sleeve</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0izFhp-vyF7Grg-2LeJk7hWNHFFMDmYxZYyjN0AHnS9BK8Rf0o2u3oKwW_jSV1HOZoqT0OYzpNrngqvX57af7Exa-3DJ3iM-Or_JFYkRoJtKO_btitVTPKsTui9wqMrIudQ7YoJMLvQHr/s1600/ACE_lead-pic_V2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="244" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0izFhp-vyF7Grg-2LeJk7hWNHFFMDmYxZYyjN0AHnS9BK8Rf0o2u3oKwW_jSV1HOZoqT0OYzpNrngqvX57af7Exa-3DJ3iM-Or_JFYkRoJtKO_btitVTPKsTui9wqMrIudQ7YoJMLvQHr/s320/ACE_lead-pic_V2.jpg" width="320" /></a></div>
In the summer our friends at News UK asked us to help the team at ACE Circulation to create a refreshed identity and website that was able to keep up with their growing needs. Their new site needed to be able to manage online event bookings, invoicing and payment and included a jobs database and login space for members. All this along with a fully responsive layout, analytics and a CMS that was easy to update…not much then! They were delighted with the results and we even got an invite to their fab Christmas party at the Grosvenor House Hotel. Click <a href="http://ttp-design.blogspot.co.uk/2015/07/an-ace-up-our-sleeve.html">here</a> for the full story.<br />
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<span style="font-size: large;">August - <a href="http://ttp-design.blogspot.co.uk/2015/09/ship-shape-branding.html">Ship shape branding</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi51p4IBwz9x9nOqDruNe5xPGpnCbeuSHCQN61qmXnHRFwnVN9fPT2hfvWUVzSuthUDgUcXDxGuk1DLPg6qeFznQswI7Qbh8htm-M4r9rksQgSsL3tJm2K4u3wDV2TK7cwenGQ7dp7Yeuwn/s1600/Homepage_MacbookPro_Mockup.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi51p4IBwz9x9nOqDruNe5xPGpnCbeuSHCQN61qmXnHRFwnVN9fPT2hfvWUVzSuthUDgUcXDxGuk1DLPg6qeFznQswI7Qbh8htm-M4r9rksQgSsL3tJm2K4u3wDV2TK7cwenGQ7dp7Yeuwn/s320/Homepage_MacbookPro_Mockup.jpg" width="320" /></a>We’ve been working with the folks at Union Maritime for some time, but in 2015 we refreshed their logo as well as designing and producing their slick, new minimal and responsive website. These designs are now influencing other divisions within the group who are looking to align their brands with the new simplified look and feel. Establishing a strong brand isn’t something that happens overnight (if only life was that easy!), so the hard work has only just begun. Click <a href="http://ttp-design.blogspot.co.uk/2015/09/ship-shape-branding.html">here</a> for the full story.<br />
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<span style="font-size: large;">September - <a href="http://ttp-design.blogspot.co.uk/2015/09/kp-snacks.html">Nuts for KP</a></span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqMmliIkOfytanucxRjgvHpj8YrDldQ30FnV9ybIcfM7gOueseaLh_kqf6T1Qy0vA4HZ8KgwU1r9ZofFpdQzx1P9ur_35RcmxO0BAeW8IKAxetQ0xpysgPfwcoRIoh48GJzWxM9ywQAfQi/s1600/150909KPS-47+copy.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqMmliIkOfytanucxRjgvHpj8YrDldQ30FnV9ybIcfM7gOueseaLh_kqf6T1Qy0vA4HZ8KgwU1r9ZofFpdQzx1P9ur_35RcmxO0BAeW8IKAxetQ0xpysgPfwcoRIoh48GJzWxM9ywQAfQi/s320/150909KPS-47+copy.jpg" width="320" /></a><br />
As Autumn arrived we began working with the Intersnack group. The project was the branding of KP Snacks’ new head office in Slough. The interior branding needed to balance their 22 strong portfolio of well known brands, parent company branding and their new look staff materials. With an overarching theme that ran through the office we tied together corporate messaging with humour, graphics, pack illustrations, product icons, taglines and photography, even producing an alphabet from their core logos that helped bring the KP brands to life. The result, a creative, playful, energetic working environment. Click <a href="http://ttp-design.blogspot.co.uk/2015/09/kp-snacks.html">here</a> for the full story.<br />
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<span style="font-size: large;">October - <a href="http://ttp-design.blogspot.co.uk/2015/11/new-signage-for-thames-clippers.html">New signage for Thames Clippers</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTmTjwlpM_KsNx3Fq7OOkP0KH2mzkNdwqhf6Rz3E0Ujf2Sh8ToSdE6rqjDi_2PlIfh8KJ4x_AyM_cf4QzSruM2-Cxvh4klZnbha2UmhoOU0OJzv00otYhllOCPvgUhfASW979ELtXpjDMB/s1600/DSC_0692_edit2.1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTmTjwlpM_KsNx3Fq7OOkP0KH2mzkNdwqhf6Rz3E0Ujf2Sh8ToSdE6rqjDi_2PlIfh8KJ4x_AyM_cf4QzSruM2-Cxvh4klZnbha2UmhoOU0OJzv00otYhllOCPvgUhfASW979ELtXpjDMB/s320/DSC_0692_edit2.1.jpg" width="320" /></a></div>
The ship shape crew at Thames Clippers had been working with TfL to introduce touch-in, touch-out Oyster payments across their services. Time for us to be called in to help update their pier signage and alert commuters and visitors to these changes. It started with a few enjoyable trips on the service for an audit of their current wayfinding and messaging. The main challenge was to align the two brands to ensure consistent messaging, to help bring synergy to the information and provide greater clarity for the traveller. It's now all in place and no-one has been reported lost so far! Click <a href="http://ttp-design.blogspot.co.uk/2015/11/new-signage-for-thames-clippers.html">here</a> for the full story.<br />
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<span style="font-size: large;">November - <a href="http://ttp-design.blogspot.co.uk/2015/11/in-london-for-london.html">Have you heard: In London For London</a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3wLNU2ADTa9__g9iP_dEpGau8lR6-itW7n4rDgSdMYQKXKFoimRyGcosDn92yb6KMKerqyDljzYlgMwqmh9ihUb1f_N14vFpawjs0TT_U-etI9R_E45L93GVuGu22IWyAJX6KjitopGsR/s1600/Turley_reception.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3wLNU2ADTa9__g9iP_dEpGau8lR6-itW7n4rDgSdMYQKXKFoimRyGcosDn92yb6KMKerqyDljzYlgMwqmh9ihUb1f_N14vFpawjs0TT_U-etI9R_E45L93GVuGu22IWyAJX6KjitopGsR/s320/Turley_reception.jpg" width="320" /></a>Following on from the success of our ‘have you heard’ campaign to launch their Reading office, we’ve been working with the guys over at Turley to build on their presence in London, launching the ‘In London For London’ campaign. The campaign needed to highlight their expertise as a cross service and cross sector company within the capital. We created a ‘co-ordinate’ sub brand mark that will allow Turley to visually pinpoint their projects to the exact latitude and longitude. The ‘In London, For London’ logo has been used across various materials for key client events, and will be expanded upon in 2016. Click <a href="http://ttp-design.blogspot.co.uk/2015/11/in-london-for-london.html">here</a> for the full story.<br />
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<span style="font-size: large;">December - Onwards and upwards!</span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqPPzDZtejtSDcaKuIZQgNgqd03ydrB48lOqikVT6G-ZKkoNWW0EUxe8nNONoOcX6C_GaOeAm11wuOICdPEr2bY8TyJBo6WcCiYrqgKIG4r5aTxRBFYFBvaNq2EPWacwOWNIQqUglrh3_M/s1600/Round-Up-Collage.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqPPzDZtejtSDcaKuIZQgNgqd03ydrB48lOqikVT6G-ZKkoNWW0EUxe8nNONoOcX6C_GaOeAm11wuOICdPEr2bY8TyJBo6WcCiYrqgKIG4r5aTxRBFYFBvaNq2EPWacwOWNIQqUglrh3_M/s320/Round-Up-Collage.jpg" width="320" /></a><br />
December is always busy sorting out our calendars and catching up with clients to celebrate the successes of 2015 but we are also looking forward to working with some great new clients on exciting projects in 2016. As we run up to our break (24.12.15 - 03.12.16), we are putting the final touches to a new brand and website for the Patient Hub, preparing for the next stage of our work with '<a href="http://www.return2play.org.uk/" target="_blank">Return2Play</a>', starting work on a multisite for KP Snacks and also making a start on our 'give back' work for 2016, working with the charity<a href="http://www.circlesnetwork.org.uk/home.asp?slevel=0z&parent_id=1" target="_blank"> ‘Circles Network’</a> to help develop their brand hierarchy and look and feel. We look forward to developing this initial work further in 2016.<br />
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We hope you’ll continue to watch this space for our latest news but for now have a great Christmas and all the best for 2016 - our 25th year!<br />
<br />Anonymoushttp://www.blogger.com/profile/05603950378666741024noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-21583499822977271972015-12-17T15:43:00.002+00:002015-12-17T16:10:06.020+00:00Getting fit<br />
The idea of getting fit often sends a cold shiver down our spine, especially during the season of over indulgence! But thankfully ISBA’s Future Fit conference is less about counting the calories and more about counting the Retweets, or more specifically it’s about ensuring the advertising industry is ready for the future. <br />
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New technology and lifestyles have changed the way we consume media and in turn how we absorb advertising. ISBA’s Future Fit day invites industry renowned speakers to discuss this evolution and help the industry to stay on its toes and adapt.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZQVwVU15zbQfCpzQuApva5P_RqF8FDlyjx2gpdPgaGlPhuGwPXvvIkvbgFGrA8qCy_g8z0vBzMz4iwQ3e1ZKII6mITmjO_hKMjemSNRhEenHWSnS0pthccYEFuQa4wa4DqW6et-2bkBP_/s1600/Future-Fit_Cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZQVwVU15zbQfCpzQuApva5P_RqF8FDlyjx2gpdPgaGlPhuGwPXvvIkvbgFGrA8qCy_g8z0vBzMz4iwQ3e1ZKII6mITmjO_hKMjemSNRhEenHWSnS0pthccYEFuQa4wa4DqW6et-2bkBP_/s320/Future-Fit_Cover.jpg" width="320" /></a></div>
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Although we've kept brand recognition by using the familiar colour palette of greens and browns, the conference is a stand alone event and didn't need to follow the sound graphic we created as part of the 'Voice of British advertising' concept.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrIefIIOVoHeo-jM6gqKGWQVZUAFF1AsRrZtJ9eejOLBX2OmvdXWyWwrxjFy0tfjPQkpwdKm4E4J_5y_onvoElwLeVvqU2NvXJ6LpC-grfQXIcfJxdC9E2PRKmA9TaAuYLrN1BR4en51bx/s1600/Future-Fit_Open.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrIefIIOVoHeo-jM6gqKGWQVZUAFF1AsRrZtJ9eejOLBX2OmvdXWyWwrxjFy0tfjPQkpwdKm4E4J_5y_onvoElwLeVvqU2NvXJ6LpC-grfQXIcfJxdC9E2PRKmA9TaAuYLrN1BR4en51bx/s320/Future-Fit_Open.jpg" width="320" /></a></div>
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The interlocking F’s have been used to suggest the idea of a perfect fit, whilst imagery within adds dynamism. <br />
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The conference will be hosted in March, so there will be plenty more materials needed in the lead up to it. So watch this space!<br />
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To find out more about Future Fit visit <a href="http://www.isba.org.uk/events/2016-annual-conference">ISBA’s website</a>. Anonymoushttp://www.blogger.com/profile/11673796679566298799noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-74052278872653614112015-12-17T15:43:00.001+00:002015-12-18T10:20:00.185+00:00Our 2016 Calendar<div class="MsoNormal">
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Time flies when you’re having fun, so it comes as a bit of a shock that in June we’ll be celebrating our silver anniversary! That’s a whopping 25 years of getting to the point for brands big and small. So this year we decided to celebrate with all things silver and create an extra special edition of our calendar by using silver foil blocking.<br />
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Each icon represents something silver synonymous with the month…with a little help from our clues, try to guess each one. If you think you've got all 12, <a href="http://www.tothepoint.co.uk/silverquiz/">click here</a> to enter your answers in our online quiz. All correct answers will be entered into our end of January prize draw and 5 lucky winners will be sent a bottle of Champagne! Look out for the answers in our January enewsletter!<br />
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The team at Benwells helped to bring our concept to life and invited us down to watch the magic happen. Naturally we went down en masse to see foil blocking in all its glory, and luckily the Benwells team were very accommodating!<br />
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Calendar numbers are limited, but if you haven’t received yours, drop us a line at <a href="mailto:hi@tothepoint.co.uk">hi@tothepoint.co.uk</a> and we’ll do our best to get one to you.<br />
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Charlie Borleyhttp://www.blogger.com/profile/01643369078862634363noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-76780468837175213992015-12-01T13:32:00.003+00:002015-12-01T14:38:10.758+00:00WWWhy Change?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMkgvIOaIjLAsWE6HlEu51q3qOlGCPQ6C-5CjQns1L6TPYK_KwhwJ5snGQGlGvm8dut19rOrhNAYDSVfZ8So3XvI0bhgx95bKg94AAgyegC-zljZ1NBh1gqfcvl6DP5EY4Kiav78cpLuBx/s1600/Blogger_Template-PullOuts_V1.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="86" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMkgvIOaIjLAsWE6HlEu51q3qOlGCPQ6C-5CjQns1L6TPYK_KwhwJ5snGQGlGvm8dut19rOrhNAYDSVfZ8So3XvI0bhgx95bKg94AAgyegC-zljZ1NBh1gqfcvl6DP5EY4Kiav78cpLuBx/s320/Blogger_Template-PullOuts_V1.png" width="320" /></a>Many businesses still have out of date websites that aren't geared to the growing use of mobiles for web browsing. Many are advising the time has arrived for a technology catch up, but we advise you step back and really consider why you are doing it. It should be more than just keeping up with technology or the Joneses. Do you really understand your customers and audience, have their needs evolved, have you crafted an engaging story and what do you want to achieve from your website? All this should be considered as well as the technological arguments for change. So why should you update?<br />
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Unresponsive design.</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-6oaWHUAlzi6UZDtqX4EnWlc2tSLpAq1QjYPSieTYZka6UgPh9t0fia0bdSioS8lf3oqn-Yes_1G-Pq_Qx7grA8t3Y_gDLWgO3bC_xT4pNNh60x4dhEdpNNsEZEHwGo_x8L0EyXOaQ4-o/s1600/Blogger_Template-PullOuts_V12.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="87" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-6oaWHUAlzi6UZDtqX4EnWlc2tSLpAq1QjYPSieTYZka6UgPh9t0fia0bdSioS8lf3oqn-Yes_1G-Pq_Qx7grA8t3Y_gDLWgO3bC_xT4pNNh60x4dhEdpNNsEZEHwGo_x8L0EyXOaQ4-o/s320/Blogger_Template-PullOuts_V12.png" width="320" /></a></div>
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Unresponsive sites are bad for business and communications. It is a fact that there are now <a href="http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369">more searches performed on mobiles</a> than desktops so why would any business run a website which doesn't adapt to the multiple devices we have for our 'connected world'? Pinching or expanding screens to view a website properly hinders user accessibility. And if your site is not conveying your offer in seconds, or the user experience is awkward, they will go to your competitors who do have responsive sites and may therefore be even more responsive in other ways.<br />
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It's also important to be aware that non-responsive website are <a href="http://hyperbrow.com/google-search-ranking-non-responsive-websites/">marked down by search engines</a>, which will further harm your digital voice.<br />
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Complex user journeys. </h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgEUqq_B5q8gjZJKJGdkGkl3syDw_3YRVK1-VSrgyGAtKwK5rbL9hK8L9i4pgKqAAcH4IbRV-YfxWlVvtghNMWCegkij-vs63-pRJc_2VCFPQjls9RKp0Dr2-6zYygxzHth2vGo7Ga8vE4/s1600/Blogger_Template-PullOuts_V15.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="83" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgEUqq_B5q8gjZJKJGdkGkl3syDw_3YRVK1-VSrgyGAtKwK5rbL9hK8L9i4pgKqAAcH4IbRV-YfxWlVvtghNMWCegkij-vs63-pRJc_2VCFPQjls9RKp0Dr2-6zYygxzHth2vGo7Ga8vE4/s320/Blogger_Template-PullOuts_V15.png" width="320" /></a>The buzz word of today is simplicity. And, as our business name implies, it's been our core focus since we started nearly 25 years ago - digital is no different. The user journey, the experience, the use of anything should, whenever possible, be intuitive and simple. The journey you want the user to take through your site, what information you want to steer them to, should be clear from the start.<br />
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Making the complex simple is not an easy task but an essential one. Say no to over complex navigation, too much content and jargon, unnecessary graphics and imagery that don't relate to context. <a href="https://en.wikipedia.org/wiki/Less_is_more">'Less is more'</a> should be adopted for digital as it was by <a href="https://en.wikipedia.org/wiki/Ludwig_Mies_van_der_Rohe">Ludwig Mies van der Rohe</a> for minimalist design and architecture back in 1947.<br />
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Design for the client, or their audience?</h3>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBQRHsW1P1QfGiZ0dccn0vcAlbQ7Zo5-mb-6dmi2StBTQhnhcoBs-z8o_FyW8MJsBFGk34PoMaKQr6IbtFJNca5ZwdlLq7TGrE8bLKtM9Es8JVHQHiQ2QWqTAbl3XzmJ9XSz2WxjnD3vRg/s1600/Blogger_Template-PullOuts_V16.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="86" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBQRHsW1P1QfGiZ0dccn0vcAlbQ7Zo5-mb-6dmi2StBTQhnhcoBs-z8o_FyW8MJsBFGk34PoMaKQr6IbtFJNca5ZwdlLq7TGrE8bLKtM9Es8JVHQHiQ2QWqTAbl3XzmJ9XSz2WxjnD3vRg/s320/Blogger_Template-PullOuts_V16.png" width="320" /></a>Failing to create an easy to use site, with engaging informative content that speaks to your audience, will only ensure an increase in exit rates and lost opportunities. User experience should be at the heart of a strategic process for the design of a website, for example what information needs to be visually highlighted? And how can we use design to highlight this content?<br />
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This will help create higher levels of engagement and more business opportunities. And as this can be measured through even the most basic analytics you can test and refine your strategy to ensure the site evolves to achieve higher levels of interest and even better results.<br />
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If you'd like to find out more about how we can help with your digital requirements please call Simon or James on 0207 378 6999. The tothepoint digital portfolio can be found at <a href="http://www.ttpdigital.com/">www.ttpdigital.com</a><br />
<br />Anonymoushttp://www.blogger.com/profile/11673796679566298799noreply@blogger.com0tag:blogger.com,1999:blog-2553642110670563389.post-67233037304851903922015-12-01T11:48:00.000+00:002015-12-02T11:53:07.536+00:00Round up, Round up!<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhuc1Vzi9DPOxQQSUrQbQMU4EpDGjxt2-zzPrZzfFAxuobgqLaBU_7oHSb9-FhKAm57mFjMBxls-tJoTUtgZfM6T4zd7zRf2QdoWvD2YKzditr4plY_wKKdpMuz9nSg4D1yaLR47M3ND6m/s1600/P1040643.JPG" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhuc1Vzi9DPOxQQSUrQbQMU4EpDGjxt2-zzPrZzfFAxuobgqLaBU_7oHSb9-FhKAm57mFjMBxls-tJoTUtgZfM6T4zd7zRf2QdoWvD2YKzditr4plY_wKKdpMuz9nSg4D1yaLR47M3ND6m/s200/P1040643.JPG" width="200" /></a><span style="font-size: large;">TTP Calendar 2016</span><br />
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It’s
nearly time for our annual tothepoint desk calendar to be sent out.
This year it’s an extra special edition, as we're celebrating 25 years
in business! The team at Benwells have been helping to bring our silver
theme to life through some expert silver foil blocking, and the team
here have been on press to watch it in action. Benwells have done an
amazing job, we've particularly enjoyed the mix of old and new
techniques in the printing process. Keep your eyes peeled for more. If
you would like a calendar then drop us a line at hi@tothepoint and we'll
try to get one out to you.<br />
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<span style="font-size: large;">WWWhy</span><br />
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Even in today's tech driven world, many businesses still have out of date websites that aren't geared to the growing use of mobiles for web browsing, and aren't being reviewed on a regular basis to keep them relevant. Equally, all too often websites are designed to show off the latest trend or technology, rather than to reflect the needs of your audience. We have a full piece on all the elements you need to be considering when reviewing your website (including why you should be reviewing your website!), from making it responsive to having the most effective user journey. You can read the full story <a href="http://ttp-design.blogspot.co.uk/2015/12/wwwhy-change.html">here.</a> <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS70z7w_4R-dEJFkmj4dU-MFtLg0bqcHS63N4IZzlsrHFRAdniSRmtPiOyymSVlRCkGQhdqbr2beyyM3ZiZldFKDAC6og29rQJJuwbLMCkeDowuz9OtqSUrFtPTajHVpiXe_VTI2736wWm/s1600/IMG_5025.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS70z7w_4R-dEJFkmj4dU-MFtLg0bqcHS63N4IZzlsrHFRAdniSRmtPiOyymSVlRCkGQhdqbr2beyyM3ZiZldFKDAC6og29rQJJuwbLMCkeDowuz9OtqSUrFtPTajHVpiXe_VTI2736wWm/s200/IMG_5025.JPG" width="200" /></a><span style="font-size: large;">Mucky fingers</span><br />
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We’re always harping on about the value of the design process. Well this month we’ve taken it to another level, getting our hands mucky in a collage class with South London based artist Richard Pavitt. We quickly overcame our horror at tearing up books and walked away with some great pieces (and stuffed with tea and cake!). Check out his work and dates of other courses <a href="http://pavart.co.uk/" target="_blank">here</a>.<br />
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<span style="font-size: large;">The amazing world of Escher</span><br />
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<span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL1vKHUDExPkhyX9vZBBhL7tlFff0DLJnob7DLMux_TV_kSfHrOwgEJTW4ASorHfkNqepc88MmhY22tszdam-UQMZ-04HmWWNvsGxEwUcxUrdVsYHadjYrSk_UaIzTnRMsnoI-By6nSG1_/s1600/44bondofunion2310a+%25281%2529.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL1vKHUDExPkhyX9vZBBhL7tlFff0DLJnob7DLMux_TV_kSfHrOwgEJTW4ASorHfkNqepc88MmhY22tszdam-UQMZ-04HmWWNvsGxEwUcxUrdVsYHadjYrSk_UaIzTnRMsnoI-By6nSG1_/s200/44bondofunion2310a+%25281%2529.jpg" width="200" /></a></span></div>
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Sarah and James have been culture vultures this month, checking out the M.C. Escher exhibition at the Dulwich Picture Gallery. We’re going to hand over to James for his review:<br />
“The exhibition covers his key pieces of work, beginning with sketches and linocuts from his early years as an architectural student, then follows his travels as an artist, quickly identifying his interest in geometric tessellated patterns influenced by the Islamic tiled art of the Middle East. <br />
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You get a fascinating insight into how Escher developed as an artist, and as well as a rare look at his working sketches, notebooks and litho-plates. The exhibition at the Dulwich Picture Gallery is pretty popular though, so it’s a good idea to book a slot at weekends, and make sure you’re on time!”<br />
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The exhibition is on until mid-January, so there’s still time to <a href="http://www.dulwichpicturegallery.org.uk/whats-on/exhibitions/2015/october/the-amazing-world-of-m-c-escher/" target="_blank">check it out</a>.<br />
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<span style="font-size: large;">Simon's Sunday act</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfqCnMF7vfwd2UkcgULjlODazOGPvF0qqc8x9ekvK20vkFiSrdWKM-bR-xZlWP0p33_4_UFjnGPZe5KTQdkGZniuN3OQSzWPh-uxnvBivJnpH-eqpI-0PFa3fEEdOiDGQgCIDhYCBQnHQr/s1600/Act-for-Act-Montage.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfqCnMF7vfwd2UkcgULjlODazOGPvF0qqc8x9ekvK20vkFiSrdWKM-bR-xZlWP0p33_4_UFjnGPZe5KTQdkGZniuN3OQSzWPh-uxnvBivJnpH-eqpI-0PFa3fEEdOiDGQgCIDhYCBQnHQr/s200/Act-for-Act-Montage.jpg" width="186" /></a><br />
You may remember the team at Act For The Act, who are striving to save the Human Rights Act from being scrapped. Simon met up with them again:<br />
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“On Sunday I travelled out to meet many of the team who'd worked tirelessly together to bring the Act for the Act campaign to life across London and other cities. Following the success of the crowd funding project we worked on, our Act for the Act logo has found its way onto celebratory cup cakes and cat cakes but more importantly the poster campaign, which is still live in some places. It features the people who have experienced the benefits and value of the Human Rights Act first hand. Having seen some of the early videos and read their stories I realised how ill informed I had been about the Human Rights Act, especially through the tabloids focus on singular aspects of the Act. By helping to raise the visual profile of the campaign we hoped that at the very least awareness would be raised of the positive aspects of the Act. To meet face to face with one of the couples featured, Martina and Matt Brincat-Baines, was very humbling but also inspiring to see how it had brought back some positives, and even a smile, into their lives with the support and changes they have been able to make to the law. If you feel ill informed, or have the impression the Act is only for criminals and terrorists, it is worth spending a little time watching some of the videos now on the <a href="http://www.actfortheact.uk/" target="_blank">website.</a><br />
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One of the three founders of the campaign, my good friend Fiona Bawdon (not for long if she keeps reminding me we've known each other for 30 years+), writes:<br />
'The Act for the Act campaign is unique as it is all about telling the stories of ordinary people when something has gone wrong in their lives. We are asking supporters to sign our letter to Justice Secretary Michael Gove, telling him the act is too important to all of us to be scrapped. Signing takes, literally, a couple of seconds and each signature really does make a difference.'"<br />
The letter is up there on the homepage of the website so you too can make a difference. <a href="http://actfortheact.uk/">http://actfortheact.uk/</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD1Am-i9oPvEqov7Nhh3iS6K0UANLD2wKjF58jZt5XTaA5sxxfAD1nDz-0cerwILY3fw6PaPywVYhmRK5csMytJoLldBFPw0HYlfjlqIHJ6R3spduWvpid0ghOeHerVGRRFVKIDQVh-YqG/s1600/Selfridges-Christmas-Windows-2015_Journey-to-the-Stars_Zodiac-Aquarius-1002x677.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="135" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD1Am-i9oPvEqov7Nhh3iS6K0UANLD2wKjF58jZt5XTaA5sxxfAD1nDz-0cerwILY3fw6PaPywVYhmRK5csMytJoLldBFPw0HYlfjlqIHJ6R3spduWvpid0ghOeHerVGRRFVKIDQVh-YqG/s200/Selfridges-Christmas-Windows-2015_Journey-to-the-Stars_Zodiac-Aquarius-1002x677.jpg" width="200" /></a><span style="font-size: large;">Window into Christmas</span><br />
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Everyone loves the excitement of a good Christmas display, it has become an intrinsic build up to the big day just like the Coca Cola advert and in more recent years the John Lewis advert. Retailers all over London’s Oxford Street are vying for the attention of shoppers and long gone are the days when a sprinkle of fake snow would do, retailers are now favouring a more abstract interpretation of the festive season and Christmas. It is particularly interesting to us as it links to our work with interior branding, it’s always good to take a look at what other brands are doing with their interiors and the materials they are using.<a href="http://www.designweek.co.uk/how-retailers-are-enticing-shoppers-this-christma/" target="_blank"> Here</a> are some that have caught the eye of Design Week. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguUuKkas5MBvBMg3-OFUC-_PTDt0kU_r6aJEBkMHvSzcZ_vawAmyh3U-wRMJajN0PIkG8CuR9P67sbB5h20Yc2AQa7FZjDDH7-0YQDeeOfaYvzckd4DZYmxVQHcWhvhnYL-md1po83EIqy/s1600/Shift_Delete_2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguUuKkas5MBvBMg3-OFUC-_PTDt0kU_r6aJEBkMHvSzcZ_vawAmyh3U-wRMJajN0PIkG8CuR9P67sbB5h20Yc2AQa7FZjDDH7-0YQDeeOfaYvzckd4DZYmxVQHcWhvhnYL-md1po83EIqy/s200/Shift_Delete_2.jpg" width="200" /></a><span style="font-size: large;">Brandalism</span><br />
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Guerrilla marketing and viral campaigns are often well known for their humour or quirky nature, promoting big brands in <a href="http://mashable.com/2010/10/06/guerrilla-marketing-videos/#v_p4zTvmniqi" target="_blank">unconventional ways</a>. However, it’s easy to forget that this marketing method isn’t just used for the LOLZ (as the cool kids say), it can be used to promote smaller brands with tighter budgets. <br />
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Case in point are Brandalism, who are using guerrilla marketing as an anti-advertising campaign. Their <a href="http://www.bbc.co.uk/news/world-europe-34958282" target="_blank">most recent campaign</a> critiques the corporate sponsors of the UN summit, and features 600 artworks positioned around Paris.<br />
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Check out their work <a href="http://www.brandalism.org.uk/the-project" target="_blank">here</a>, and even if you’re not ready to “stick it to the man” just yet, it’s still inspiring to see this style of marketing used in this way.Anonymoushttp://www.blogger.com/profile/11673796679566298799noreply@blogger.com0