SeaBird R&A explores design shift

SeaBird Exploration, a global provider of marine seismic data for the oil and gas industry approached us to design its 2012 Annual Report. The brief to take the report to the next level was a welcome challenge. The client wanted a style and layout for the report that would provide a more contemporary look and feel, whilst ensuring it was professional, impactful, easy to navigate and a clear reflection of the SeaBird brand. We could also see there was scope to develop an enhanced visual language that could be applied across other materials. This would help to elevate the brand in tandem with improved market conditions and its positioning within the sector.

As a starting point, we wanted to create something that captured the essence of the brand. We adapted the seismic graphic device from the logo to capture this character on the front cover and then carried this device through the rest of the report to provide a consistent brand feel and visual interest. We created a main colour palette of grey and white, with bursts of yellow and blue providing more intense dashes of colour to draw the audience’s attention to the positive messages of growth and success, supported by key facts and figures. The use of grey and white allowed the mix of black and white and full colour photography to feel more unified and stand out against a neutral base.

We had a pretty tight timeframe for this so it was all hands on deck to turn it around, but with Sundays as working days in Dubai and the four hour time difference, we were able to meet every critical deadline.

See the full Report and Accounts as a PDF page turner here.