One of the best ways in which to make an impact when launching a new event is to make sure the identity is engaging and distinct, and support this with clear, concise messaging. The CIPR knew it would be in safe hands with us and are delighted with the results.
The Public Relations Show will bring together more than 1000 public relations professionals to network and discover the latest trends and tools in the industry. As it will be the first event of its kind in the UK, the CIPR really wanted to make an impact and generate awareness.
As such, we needed to come up with a vibrant, creative and engaging identity that was professional yet adaptable. As the focus of the show is very much on professional development, collaboration and learning, we based the logo around the idea that PR can guide and direct perceptions.
We created an iconic marque made up from different coloured interlinking directional boxes. When joined, they convey the message of synergy but they also have the flexibility to have elements used independently, on signage, wayfinding and sub-branding. They can also be used to help members and participants in the show find the information they need quickly.
The vibrant grey, dark turquoise, cyan and yellow colour palette offers visual intrigue and versatility for other marketing collateral, whilst the Avenir font plays a subtle nod to the current CIPR branding. We’ve created the master show logo and supporting logos that reference the different participants in the show - exhibitor, speaker, sponsor and visitor - for use across various show collateral.
We’ve created supporting digital collateral, including web banners and graphics to help launch the show, featuring the outline of old fashioned tickets and the blocks from the logo. Over the next few months we’ll be creating other print and digital marketing materials, so watch this space.
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