Tuesday 31 May 2016

And the winner is….

Congratulations to EFG Asset Management who earlier this month won the best marketing campaign award for their discretionary materials created by yours truly! 
The award ceremony soiree was held by WealthBriefing, who provide news, features and information for the wealth management and private banking industries.
The ‘award-winning campaign’ (got a nice ring to it, don’t you think?!) is the ongoing project we’re working on with the team at EFGAM called In8. See our original story here.
Last year we created a clear and unique campaign for the team with a fresh approach to asset management design using iconography and infographics to help inform and engage their audience. 

The materials went down well when we presented them to the key stakeholders at EFGAM and the designs now successfully cover their discretionary materials worldwide. The guys over at WealthBriefing obviously like them too;

“It was the highly systemised content programme of this entry, with its high visual impact and commitment to return on investment that impressed judges.”
We’re currently working on a wider range of publications and documents for their general services marketing, evolving the visual toolkit but still keeping all materials clear and consistent with the In8 campaign brand. As always with the team at EFG Asset Management, the materials are disciplined by nature, flexible by design.

Row, Row, Row Your Boat...


Row, Row, Row Your Boat

Earlier this month we were approached to help lend a creative hand to the Oxford City Royal Regatta. We were tasked with creating a special logo to celebrate the regatta's 175th year.


We are currently working on the poster that will work not only as a point of information but also will be used for merchandising. We are taking art deco classical rowing and boating posters as inspiration, so watch out for our June e-news.


To find out more about the regatta you'll have to check their website here for details but the event starts on 20th August.


CSP Merger

You may remember that towards the end of last year we launched CSP’s website www.cspretail.com.

 

This month they’ve announced their strategic alliance with Staunton Whiteman to become a leading integrated property advisory firm in the out-of-town retail sector. With such a landmark change, both firms are shouting from the rooftops, and their websites, to announce the new partnership. We were on hand to ensure all went smoothly with a pop up window, logo and content update timed to go live with the announcement to the press. Take a look at their updated site and read about their new merger at www.cspretail.com/investments.

Not So Silent Witness

In last months enews we introduced the new brand identity we have been working on for Witness Mountain. One enjoyable Friday evening we were fortunate enough to be treated to a wine tasting session with Eva, the owner of Witness Mountain. We sampled various wines from the Somlo wine region in Hungary. Opinion was divided on the outright winner, with some people leaning to the stronger and more full bodied whites as opposed to the smoother, crisper whites.

It was also interesting to hear more of the history of the region, the growers and everything in between. Keep your eyes open for more from Witness Mountain as we work on their marketing materials. Egészségére!  

Cut Me Some Slack

Picture the scene; a dingy university library in Nottingham, one evening (well, most evenings) in the mid 90’s. Whilst other students are down the pub a small handful are crouched around computer screens chatting online. Nothing special about chat-rooms I hear you say, but remember this is before most people had email, when the only means of chatting with anyone was to queue outside a phone box so you could tell your Mum you were still alive before your 10p ran out.

Fast forward to a more civilised time, today, when things couldn’t be more different. Nowadays there’s a ton of different ways to communicate online. SMS, Snapchat, Facebook messenger, WhatsApp, Viber… the list goes on. And who uses email nowadays anyway?

We recently came into contact with one of the new services that grabbed our attention. Started in 2013, as the next brain child of Flickr entrepreneur Stewart Butterfield. Slack is described as a ‘cloud-based team collaboration tool’ and is one of those techy ideas taking over the world from seemingly nowhere.

At first glance, you could be forgiven for thinking that it’s just a re-packaged chat room of olden times. So how has this seemingly old tech reared up to be one of the new toys that all the kids wants to play with?

It’s power is in community. Becoming popular more with businesses than individuals, Slack offers a team or company a handy personalised, cloud based messaging service that’s great for organising teams and topics. So individuals no longer have to trawl their inbox for that titbit of information someone sent them the other week, it’ll be right in front of them in a neat little categorised box.

Slack is also heavily customisable. Where it gets especially exciting is opening up this to ‘the internet of everything'. Hook up Slack to your smart fridge and even your central heating at home. It’s not just an old school chat room, it’s your new inbox and even your own personal assistant. We're excited!


There’s Been A MURDER

At the Natural History Museum no less!!!! There is no need to fear, however, as the culprit was identified and apprehended by 150 amateur investigators...As you may have guessed this is not fact, but indeed a work of fiction. One of our designers, Lizzie went to the Crime Scene Live event at the Natural History Museum (NHM). The premise was this…a body and bloodied clothes had been found within the grounds of the NHM and it was up to the rookies to solve the murder. Here is Lizzie's account of a most enjoyable evening.

On arrival each member of the ‘investigation’ team were handed their white jumpsuit and rather fashionable blue plastic shoe covers. The group was split into three and sent to separate areas of the museum. The first room was the evidence room which contained case files and witness statements taken when the body was originally found. After taking down copious amounts of notes and looking at photographs intensively for any hidden clues, we were then taken to the entomology room (by far my favourite). Here we were given a talk from a scientist that uses his knowledge of insects to help the police force with real life crime scenes. It was then up to us to identity the type of fly found on the body, which can help determine time of death. This room also included timing live maggots to see how fast they can wriggle over a certain distance! Last but not least was the fingerprinting room. Police officers from the Met spoke briefly about fingerprint identification techniques and then let us loose with powder and magnifying glasses! The last piece of evidence here tied the whole murder together and allowed us to correctly identify the suspect!

For those interested or obsessed with detective shows (like Lizzie) we can highly recommend this…especially as you get to keep the forensic gear after!

Explore with Crossways new website

Hot off the press, we’d like to announce the launch of our new website for Crossways Business Park in Kent. 


We originally designed the site for Land Securities who used to own the Business Park. Caxtons now manage the site and we were asked to re-vamp the website to bring it up to date and add functionality for tenants. The new website required an online directory of tenants and services, including an interactive map that worked as well on mobiles as it would on desktop computers.  


Rather than ‘re-inventing-the-wheel’ we focused on Google’s Map API combined with a back-end put together in Wordpress. Our own custom built Google Maps plug-in meant we could apply our own bespoke styling and functionality. This included a fresh overlay showing all the units and services in the park, alongside a filtered directory listing, allowing users to locate tenants by name and by area as well as locate local amenities.

After a group training session here at ttp headquarters, our client was off and quickly uploaded all the info they needed with minimum fuss. And of course we remained on hand for the occasional query or photoshop expertise.

The site is now live and you can view it at : www.crosswayskent.com

Tuesday 3 May 2016

Volcanic Appellation

We have recently been joined in the studio by Eva Cartwright, owner of the Somlo wine shop in Hungary where visitors can sample over 160 wines from Somlo-hill. We've sampled 6 of these so far but as we are now helping with her identity and branding for promotion of these wines in the UK we should be able to fit in a few more.



We started with the naming and although 'Somlo Wines' locates the vineyards and shop we felt some of the other background information would capture more interest from potential customers in the UK. The name Witness Mountains caught our eye. Eva told us the story of the mountains of Hungary, or volcanoes as they were, witnessing the sea that surrounded them receding to form what is now the Mediterranean. This environmental change on a huge scale is not only clearly visible from aerial views but it left a very fertile land that is perfect for growing wine.



The Romans discovered the true potential of this land and many of the vineyards have evolved from their original vines. The nature of the volcanic and sediment rich soil, the Terroir, gives the wines their unique flavour and the opportunity for the UK market to try something different. Eva's current hashtag #govolcanic is likely to be retained to sign off the story but we discussed the opportunity of asking customers to look at her wine from a 'different perspective' in a very conventional market. This became one steer for the development of the logo.


The selected approach is a simple typographic play on the strapline 'different perspectives', and also fits well with Eva's request for something modern and functional. We see this flip of words becoming part of the visual language of the brand across all marketing materials.


This is just the start of our relationship with Eva and Witness Mountain Wines while she looks to crack the English market and gain recognition for her wide selection of Hungarian Volcanic wines over here. Obviously this means that we will still need to play guinea pig and have the wines tested on us! It’s a hard job but someone has to do it. To find out more about Witness Mountain Wines you can view the current shop site at somloi.hu.