And the winner is….

Congratulations to EFG Asset Management who earlier this month won the best marketing campaign award for their discretionary materials created by yours truly! 

The award ceremony soiree was held by WealthBriefing, who provide news, features and information for the wealth management and private banking industries.

The ‘award-winning campaign’ (got a nice ring to it, don’t you think?!) is the ongoing project we’re working on with the team at EFGAM called In8. See our original story here.

Last year we created a clear and unique campaign for the team with a fresh approach to asset management design using iconography and infographics to help inform and engage their audience. 

The materials went down well when we presented them to the key stakeholders at EFGAM and the designs now successfully cover their discretionary materials worldwide. The guys over at WealthBriefing obviously like them too;

“It was the highly systemised content programme of this entry, with its high visual impact and commitment to return on investment that impressed judges.”

We’re currently working on a wider range of publications and documents for their general services marketing, evolving the visual toolkit but still keeping all materials clear and consistent with the In8 campaign brand. As always with the team at EFG Asset Management, the materials are disciplined by nature, flexible by design.