We are very excited to be working with the nice people at recruitment consultants Kinsella Legal. They came to us looking to refresh their brand identity and revamp their website. Kinsella is a boutique legal recruitment agency based out of Holborn. They focus on building strong relationships with both clients and applicants, attributing their success to date on the personality of their people. The current identity and support materials of the organisation, led by Siobhan Kinsella, were already packed full of visual personality which makes them stand out in a sector that is normally very dry and corporate but imagery was starting to take over from message.
The aim of the refresh was to keep the fun, colourful and elegant aspects of their visual language but refine elements and move the look on with a more contemporary feel. The colour band with its distinctive colour palette was an important element of the identity toolkit that they wanted to retain but they were happy for us to evolve the logotype and even look at a more icon based representation for the brand.
The selected logo and support toolkit still conveys the vibrant personality of the business but with a clever twist of typography we have created an iconic K that integrates a rotated L to represent the K and L of Kinsella Legal. This simple typographic icon becomes a standalone element that can be used across various media but will be ideal for digital, from animations to the website favicon.
We have also introduced colour variations of the logo that have been taken from the colour band to introduce flexibility and create a stronger link between the two for enhanced brand recognition. We are looking forward to applying the new brand toolkit across all of Kinsella’s materials, especially their website where we can really start bringing their brand to life.
This is just the beginning of the relationship but we wanted to show off this shiny new identity and tell you to watch this space, and theirs!
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