Monday, 2 November 2015

Autumnal announcements

Check it out, we’re live!

Remember our work with Croydon BID for their Ambassadors and their new consumer website,, from last month? We teased you with a few visuals and the promise that it would soon be live, well, the time has come. was officially launched on Friday 30th October just ahead of the Christmas Lights switch on, which will be happening later in November. To celebrate, a competition with a handsome £500 prize has been launched, and the Check Out Croydon Street Ambassadors will also be out in force distributing flyers and encouraging Croydon to check it out.

As Matthew Sims, Chief Executive of the Croydon BID, says “The website provides an ideal platform for showcasing, in one place, the impressive range of shops, restaurants, bars and entertainment already on offer in Croydon and we believe the site’s importance and relevance will only continue to grow, as the pace of Croydon’s re-development accelerates and new businesses and initiatives, such as BOXPARK Croydon, come on board.” We’re all excited to see it out there in the public, and can’t wait to see how it grows over time.

CSP new site

This month CSP, retail property agents, have launched their shiny new website, designed and built by yours truly. We created a bespoke Wordpress site that is easy to manage and we’ve made it even easier by programming the site to pull in live data and feeds, meaning less manual updates for them!

Responsive layouts were key with this site as many of their clients use the site whilst on the road, so each responsive break point was as important as the navigation and layouts for the desktop site.

The design subtly reinforces the brand through the colour palette and by using the unique CSP rectangular icon shape to hold imagery, buttons and logos. The site also showcases their bespoke icon library that we created as part of the project to visually represent each page. Take a look at their new site here.

KP getting some loving
Our work on KP Snacks workspace interiors was a great project to work on and we’re thrilled Creative Pool & DesignWeek  agreed and featured us on their sites. To top this off we got a great quote from our client: "we were overrun with great ideas from a centrepiece WOW factor to small, personal details that create all the difference in making our new office feel uniquely KP."

Workspace branding is an area of our services which has grown substantially, see here, with companies realising branding should expand beyond print and an online presence to bringing personality into their physical work space by creating an engaging environment for both clients and staff.

This is no Act

You may remember our branding work for Act for the Act. Well the success of the crowd funding has meant their nationwide poster campaign launched at the end of October. Spot the posters in one of the 97 tube stations around London or on one of the Nationwide roadside billboards.

Their campaign encourages people to add their names to the letter to Justice Secretary Michael Gove, telling him the Human Rights Act is too important to us to be scrapped. If you’d like to add yours please click here.

Halloween Quiz

The entries came in thick and fast. The scores have been counted, verified and the winner drawn from the top scorers by our independent adjudicator (our Uber driver on Friday night). We are very pleased to announce Stephanie Fraser is the winner with a solid 10/10 grabbing a pair of tickets to the spooky London Bridge Experience. Keep your eyes peeled for more from the quotebank. For those of you who missed the quiz it's still on our site if you fancy a go... but no more prizes for this one... sorry!


It’s a scary thought that we are in the penultimate month of 2015, but also exciting the festive period is almost upon us and that we’re printing our tothepoint 2016 calendar! As many of you will know, each year we send out our calendar as a little early Christmas present to see you through the following year and next year is a bit special as we'll be celebrating our 25th year in business. If you would like to receive one, drop us an email ( and we'll do our best to send you one.

Tackling a new brand

This month the studio has been gripped by Rugby-mania, but not just because of the World Cup (or the thought of winning a tenner in the sweepstake). Recently we’ve teamed up with entrepreneurs Return2Play, who are making big strides to help clubs and schools effectively manage a player’s return to play following concussion on the pitch.

Concussion management has been a hot topic amongst contact sports recently. Claims that the number of injuries are increasing, along with more awareness on the effects of concussion and the risks to players if it is poorly managed, have rightly brought concussion to the attention of the press.

The Rugby Football Union have updated their regulations, which now includes mandatory rest, a return to play plan and sign off from a doctor before being allowed back on the pitch.

To help guide people, the team at Return2Play have created a concussion management system. It is initially being offered to schools and clubs and will allow parents, schools/clubs and doctors to track the child’s progress through the return to play process. It will also link them with a sport-friendly doctor who has undertaken special training on the subject and is able to assess and sign off the child at the end of the process.

The brand needed to appeal to schools, parents, doctors and clubs, and also take into consideration its application across web, apps and print. With this in mind we chose to use the bold orange for the core brand colour, which then appears across the website, stationery and guidelines to give the materials a fresh and modern feel.

The heartbeat reflects the medical nature of the app but also suggests measurement and forward progression. The circle and heartbeat have been adapted to introduce a series of simple icons that will be used across digital and print to reflect the brand and help break up the information into clearly defined areas. The aim is to build on this visual language.

As the brand will be focused on digital platforms we opted to create a responsive logo, which features a full logo and a shortened version to be used when space is limited.

The website and video were built by the team at Idea Group but we were on hand to act as brand guardians and supply the little touches that helped to link all of the new materials together. Social media will be handled by Smarter Reach but twitter is currently being managed by the inhouse team at R2P.

The brand and website,, will be launched into the world shortly, so watch this space but you can already follow them on twitter @return2play.

And despite busy schedules and lots of tweeting they still had this to say about us:

“Simon and his team have been a delight to work with.  They immediately demonstrated that they grasped our concept and shared our values such that we had total confidence in them.  As a start up, R2P was dealing with many business critical projects each competing for attention.  TTP's professionalism and expertise sets the benchmark for a partner to deliver the right result on time, within budget and accommodate changes without drama.” Dr Sam Barke, Medical Director and Co-Founder, Return2Play

New signage for Thames Clippers

You may recall our work with MBNA Thames Clippers from last year, when we helped with their overall rebranding. They’ve now introduced Oyster touch in, touch out payment, making it easier for commuters to sail through the rush hour and for visitors to enjoy the river. This required a refresh of their pier signage and yours truly were on hand to help.

To communicate a visual link between MBNA Thames Clippers and TfL, we adapted the colours to the TfL river transport colour palette, keeping the recognisable MBNA Thames Clippers’ orange as a highlight colour. We adopted the route colours and timetable information into the MBNA Thames Clippers signage, to help bring synergy to the information and providing greater clarity for the traveller.

The big challenge was to collate the variety of information and develop a flexible format that allowed MBNA Thames Clippers to have ownership and clearly communicate the travel details for each pier. The signs needed to include the route map, timetable and pricing structure plus how these all worked with Oyster pay as you go. The team at MBNA Thames Clippers were also keen to use the signage to promote their services rather than just featuring information, as they have done previously.

It wasn’t a case of one size fits all, as not all the piers feature the same amount of space, the same visitors, same boat routes or even the same information - it was a little tricky! To solve the problem we created a series of graphic building blocks that the MBNA Thames Clippers team could use to construct the perfect sign for each space and pier, making the most of their messaging.

Our client had this to say:
We worked with To The Point to refresh the branding across all 20 of our piers. It was a big challenge as we have lots of messages we need to get across whilst also promoting our services and key destinations we travel to. We were launching Oyster touch-in, touch-out across all of our services and zonal pricing so we had lots of new information we needed to include.

To The Point definitely rose to the challenge, creating a fresh look and feel whilst developing a template that could be used across all of the piers which differ dramatically in space and signage. The feedback from our staff and customers has been great. Thanks To The Point for all their hard work.

The new pier signage has now sprung up across the river, so make sure you keep your eyes peeled on your next riverside stroll! Maybe even tap in and treat yourself to a ride on a clipper!

Wednesday, 30 September 2015

KP Snacks

We’ve just finished branding KP’s new head office, working alongside Tetris to transform an empty building shell and evolve KP’s interior graphics. Working to a tight timeframe, from brief to their move in was 3 months so we had our work cut out. Luckily we had a few snacks to keep us going!

The interior branding needed to balance their 22 strong, recognisable brands, parent company branding and internal brand materials. Through graphics such as pack illustrations, product icons, taglines and photography we helped to bring to life the KP brands, in particularly their 3 hero brands McCoys, Hula Hoops and KP Nuts. 

The graphics bring KP’s playful and light-hearted brand personalities to the space, whilst maintaining a more corporate, conservative feel in the more client facing areas to reflect their parent company Intersnack. We used key elements from the Intersnack branding, such as their lozenge shape and  linear graphic in a fresh way to link imagery, illustrations and the rooms themselves.

The timeline graphic is a key piece, spanning almost 9m wide across their high traffic collaborative area, using a mixture of photography, typography and icons to tell the story of KP.

Our graphics help to create an engaging environment that reflects the personality of KP, achieved through a mix of large format wall graphics, glass manifestations, posters and even bespoke wallpaper and name plates.

The team at KP have just moved in and are pleased with the result, but the road doesn't end there as we've just started talking about phase two!

"Moving KP Snacks HQ into brand new offices was an exciting opportunity to create a dynamic, modern and functional new office environment for colleagues and customers. We were looking for an agency that could bring the fun and uniqueness of our brands to life whilst also balancing the look and feel of our corporate ownership. tothepoint did a fantastic job of interpreting our brief – we were overrun with great ideas from a centrepiece WOW factor to small, personal details that create all the difference in making our new office feel uniquely KP. Charlie and the team were really on the ball; always in control, quick to respond and we built a trusting and collaborative relationship that really enabled us to get the best out of our new space. The results surpassed expectations and the whole project was a thoroughly enjoyable experience".
Claire Cooper, Senior Shopper Marketing Manager, KP Snacks

Photos by tothepoint and Philip Durrant

Fall for our roundup

Quote Bank Does Halloween

With Halloween fast approaching we have taken the opportunity to design another quote bank quiz. This time the focus is horror movies (for obvious reasons). So if you know your Saws from your Signs then have a crack. Up for grabs are 2 tickets to the London Bridge Experience to enjoy some proper frights. If you are a fan of our other quizzes they can still be found here
Web Harmony

We've just completed our first project with the guys over at Harmonic Capital Partners, a London based hedge fund manager. We designed their new website creating a fresh approach, with a revised colour palette and original photography. With a challenging timeframe of 6 weeks for two photo-shoots, and the design and build, the pressure was on. We worked in partnership with JPES, a strategic marketing, media and public relations company who wrote the site content, helping Harmonic to establish their tone of voice and convey their offer. Take a look at their new site here.

Ask and you shall receive

The London Underground Map, originally designed by Henry Beck, has become somewhat of an icon for the UK’s capital city however any hardened Londoner will also know the frustrations from it’s lack of geographical accuracy. Thanks to a Freedom of Information Request submitted by James Burbage the mythical Geographical London Connections map is available for everyone. Londoners rejoice!

A TV for looking at

The television is a staple in most homes (unless you’ve rejected the consumer life in favour of remote living) and over the years its design has shifted from being inspired by furniture through to the more “gadgety” TV’s we know today. Samsung and French designers Ronan and Erwan Bouroullec have decided it’s time to bring beautiful design back to televisions. The new Serif TV uses natural materials and aims to give the set as much beauty and consideration whether it’s on or off. The shift away from the “high tech” aesthetic towards more crafted pieces is something we’ve been incorporating for a while now, mostly in our workplace environments work, and are now seeing it becoming a wider trend.

UX what?

Whilst we believe a crafted aesthetic is becoming more prominent, this doesn’t mean digital is taking a back seat; we think it’s more a case of digital and non-digital reaching a more natural harmony i.e. digital being used when it’s the best solution, rather than as a way to appear “ahead of the curve".  However with digital design comes a whole new set of processes and roles set to baffle the world, from UX designer and Interaction/Motion Designer, and what an earth does a Front-End Developer do?! We’re here to tell you not to worry, it’s not as confusing as it sounds and part of our job is to make the whole process easy, so we prefer to leave the jargon at the door. However, if you do want to brush up on your lingo the guys at Fast Code Design have put together a handy cheat sheet that will help you separate your UI from your UX.

Freelance comedy

This next post is something we came across this week that made us chuckle, so we felt compelled to share. The first of a short comedy series about going freelance, it highlights a few of the struggles freelancers face, although we might also choose to start wearing a live/work robe...

Final Call

For those who aren’t aware the Serpentine Pavilion undergoes a playful transformation each year, from big red boxes to the original angular structure by Zaha Hadid in June 2000. This year's pavilion, designed by SelgasCano, is just as whacky, expect bright colours and overlapping, iridescent tubes. But be quick, as the last open day is 18th October.

Check it out!

Finally, the cat’s out of the bag and we can tell you all about our recent work with the Croydon BID. After months under lock and key the new consumer-facing brand, Check Out Croydon, has been set free.

If you frequent Croydon you may have noticed the Street Ambassadors wandering around (in their pink uniforms they’re quite hard to miss!), however you won’t have seen the Check Out Croydon website as it’s set for a soft launch this month, and aims to make it easy for visitors to find their way around everything that the town has to offer.

The eagle eyed among you may have noticed that the Check Out Croydon name has been around since we first refreshed the Croydon BID brand and launched its new customer loyalty card. However, with the introduction of the Street Ambassadors and the requirement for a public facing website it was decided to build on the brand.

We used the strong magenta colour not only for its eye-catching nature, but also to tie it to Croydon BID’s Perception and Image pledge, which features the same colour. The original Check Out Logo has been simplified, giving it a more contemporary look but also making it easier to reproduce for the uniforms.

The website promotes various events, offers and businesses in the town centre. The split screen map and list view helps the user to browse around the town for inspiration, filtering it down to more specific options if needed and even being able to see what’s closest to them.

Built in Drupal, the website uses nifty bits of programming to combine bespoke map styling with the information Google Maps has available. Which is how users are able to locate themselves as well as see various businesses on the map.

From a digital guide around the town to a real life one, the Street Ambassadors are on hand to promote the website, and help visitors and business alike. Their uniforms were designed by yours truly and are completely bespoke. The designs followed a briefing from the Croydon BID in which they challenged us to create a less formal uniform compared with the standard three-piece suits and bowler hats the Welcome People Ambassadors wear elsewhere. We rose to the challenge and so far the uniforms have been well received.

The Ambassadors can currently be seen in and around the town centre, however the website is currently in the testing phase, and due to be launched soon, but get ready to check it out soon!

Tuesday, 1 September 2015

Rounding Up August

In it to win it

We mentioned the up and coming Charlie Hutton Hockey Festival on 5th September in our last enews, with its raffle and silent auction of epic proportions. Any fans of U2, Arsenal, Chelsea & Spurs, World Cup Rugby, Raymond Weil watches, Polo or a short break to Cornwall should certainly take a look at what’s on offer here and email a bid to before 6pm on 4th September. You can also see the raffle prizes on the same link and can purchase tickets at the event or email in past years, all proceeds will be going to the RNLI. 

Ferrolic Fluid Digital Wizardy

We do like to get out from time to time researching various innovative techniques. When it comes to display graphics and digital installations, there’s a lot of fun technology out there. We haven’t seen anything quite as amazing as Ferrolic’s fluid digital clocks in a long time.

Using ferric fluid in a glass frame, set on top of an array of ‘magnetic pixels’, this absolutely stunning display perfectly marries digital graphics with natural movement. The project is in early development stage, but we can’t wait to see what they do with it next.

End of days for Adobe Flash

Once the ‘saviour of the internet’ and now looking more like the dusty old TV in your Grandma’s living room, Adobe Flash has been ‘on the way out’ for quite some time. It now appears that its days are truly numbered. Google’s Chrome Browser will officially start ‘pausing’ flash content in September, forcing viewers to activate the content manually. Firefox has also started to block the flash plugin over security concerns and Amazon has banned flash advertising from its online ad platform see the story here.

So aside from the odd desktop app or game here and there, it seems that Flash’s Goose is finally cooked.

Don’t panic though. If you REALLY need to keep your dusty flash content online there are ways and means of converting it. Or a certain design agency could reboot your web offering with SEO friendly, engaging HTML5 content, proving that rich media online is more alive than ever before.

Heart Skipped a Beat

Ahead of the London Design Festival French artist Charles Pétillon has created a wonderful spectacle in the Covent Garden Market Building. The installation is called Heartbeat, 100,000 giant white balloons stretching over 52 meters gently pulse with a white light. The beating heart symbolises the history, energy and dynamism of Covent Garden. The installation runs until 27th September so still plenty of time to check it out, but make sure you go when it's a little darker as Katie (one of our Account Managers) tells us it's much more spectacular.

The Oné and Only

You may remember our branding work with Echo Brand Design back in 2013 for New Zealand start up Concept Cube. Well their initial project of producing New Zealand’s first 100% Blue Agave Tequila has been a resounding success. Renamed by the creative team as ONÉ, the packaging has won a gold award in the San Francisco World Spirits Competition. What makes it even better is we have our very own bottle of this limited edition production run to sample! We would offer to share but it's only 1 of 450 and… well we don't want to.

Looking Forward

September has arrived, so here are a few design related things to look out for, courtesy of our friends over at Design Week. Also September will see Better Bankside host a Design Festival to celebrate all the creative agencies in the area with some studios opening up and taking guests! To find out more take a look here.