On hitting the homepage, you might be forgiven for thinking ‘what the ‘snack’ has this got to do with crisps?! Working with McCoy’s ad agency WCRS, we implemented a social aggregation tool to enable them to feed key content from their various social feeds; Twitter, Facebook, Linkedin….etc. This helps to keep the homepage content fresh and ever changing, but more importantly keeps content in-line with the launch of McCoys new campaign which is all about the FLAVOUR. In short, a snappy homepage reflecting the noise created by WCRS’s 'above-the-line' activities.
And it really is all about the FLAVOUR. Keen to move on from being portrayed as the crisp of choice for the UK’s ‘red blooded male’ population, the new direction for McCoys is about the vibrant taste and flavours. So with that in mind, as with our website for KP Nuts (link to KP website story not KP Nuts website), colour is key and especially so with the new drive behind McCoys.
If you’ve seen our website for KP Nuts, the layout may look familiar. That’s down to our Wordpress Multi-site approach, keeping things consistent across the KP Snacks range, as well as economising on the technology behind the build. Content is of course managed by the KP Snacks teams. A close working relationship between KP Nuts and McCoys brand managers means they can benefit from a familiar set-up and ‘back-end’ admin suite.
Anyway enough of the technical stuff, flavour is calling and we are off to the pub for a cold pint and a pack of salt and vinegar!