We’ve just finished branding KP’s new head office, working alongside Tetris to transform an empty building shell and evolve KP’s interior graphics. Working to a tight timeframe, from brief to their move in was 3 months so we had our work cut out. Luckily we had a few snacks to keep us going!
The interior branding needed to balance their 22 strong, recognisable brands, parent company branding and internal brand materials. Through graphics such as pack illustrations, product icons, taglines and photography we helped to bring to life the KP brands, in particularly their 3 hero brands McCoys, Hula Hoops and KP Nuts.
The graphics bring KP’s playful and light-hearted brand personalities to the space, whilst maintaining a more corporate, conservative feel in the more client facing areas to reflect their parent company Intersnack. We used key elements from the Intersnack branding, such as their lozenge shape and linear graphic in a fresh way to link imagery, illustrations and the rooms themselves.
The timeline graphic is a key piece, spanning almost 9m wide across their high traffic collaborative area, using a mixture of photography, typography and icons to tell the story of KP.
Our graphics help to create an engaging environment that reflects the personality of KP, achieved through a mix of large format wall graphics, glass manifestations, posters and even bespoke wallpaper and name plates.
"Moving KP Snacks HQ into brand new offices was an exciting opportunity to create a dynamic, modern and functional new office environment for colleagues and customers. We were looking for an agency that could bring the fun and uniqueness of our brands to life whilst also balancing the look and feel of our corporate ownership. tothepoint did a fantastic job of interpreting our brief – we were overrun with great ideas from a centrepiece WOW factor to small, personal details that create all the difference in making our new office feel uniquely KP. Charlie and the team were really on the ball; always in control, quick to respond and we built a trusting and collaborative relationship that really enabled us to get the best out of our new space. The results surpassed expectations and the whole project was a thoroughly enjoyable experience".
Claire Cooper, Senior Shopper Marketing Manager, KP Snacks
Photos by tothepoint and Philip Durrant www.philipdurrant.co.uk