Wednesday, 1 July 2015

The home of design

Over the last few months we’ve been spending a lot of time in trendy Fitzrovia and dodging tourists on Oxford Street, all in the name of design of course. We were invited back to Derwent London to work on the marketing materials for their property Holden House, a Grade II listed building whose office entrance is nestled on Rathbone Place, for its up and coming return to the market.


Each unit could be taken as a whole or split down to provide multiple spaces, spanning across floors if required. We needed to ensure the marketing materials showed the flexibility of the space, as well as selling the spaces and the building itself.




When we viewed the building’s floor plans, the shapes of each unit, and the way they could overlap to create new units, caught our attention and formed the basis of the final concept. We used these irregular shapes to create intersecting forms that shift and play with empty space.

We designed a quirky brochure, featuring die cut coloured stock, where the shapes overlap and reveal imagery and text as you read, evoking the sense of discovery that can be felt when walking through the building itself.


The website takes the idea of a traditional longform site and turns it on its head (well, its side to be precise!). As you scroll, the shapes shift and roll over one another. Continue scrolling and images are revealed as you explore the site. Some clever coding from our Head of Digital, James, means that each section of the site has a unique URL. As the site has no traditional pages it was important to create a way users could share or bookmark key areas such as the map or contact page.

The property flew off the shelves like hot cakes and is now fully let, and sadly no longer requiring the promotional website. Don’t worry though! The site lives on and you can still view the quirky side scrolling design on our demo site here.


Next step is to install the wayfinding for the building, which also follows the irregular shape theme, and will help ensure the new tenants, and their guests, can find their way around the labyrinth of Holden House, so watch this space.


Ideas that travel

June not only saw the arrival of the great British summer but it also saw an equally exciting event occur, the launch of the second Imagine Festival by the Transport Systems Catapult!

The Imagine Festival invites the greatest minds in transport to discuss how we can move people and goods around the country in a smarter way than we currently do. This strive towards clever journeys, or Intelligent Mobility, has an estimated worth of £900 billion per year by 2025 (and it’s trying to make driverless cars real, which we find even more exciting!).
This year we worked on the event program along with the VIP invite and a handful of other scene setting goodies. The team had collected some great photography of visitors in the midst of debate and enjoying the festival from the previous year, so these were used throughout the program. The strong use of photography was something that hadn’t featured in materials for the TSC until this point, however as the company grows so does their image library and the ability to add new dimensions to the brand.


The VIP invite uses the large IM and infographic (developed by us as a campaign brand to offer a visual explanation of Transport Systems and Intelligent Mobility), with a blue foil to highlight the graphic.

Imagine Festival also saw the launch of TSC’s new one-stop-data-shop website, imdata.co.uk, designed by our Head of Digital James, and featured in last months enews.


Hot on the heels of the Imagine Festival was also the Barriers to Innovation in Transport for Smart Infrastructure (Barrier to Innovation to its friends). We worked on the program for this event as well, creating a look and feel that felt independent from the Imagine Festival but still used the IM campaign ingredients.



 All in all it’s been a pretty busy month for the TSC and TTP teams, but it’s all been worth it. The event was a huge success, with speakers from Network Rail, Department for Transport, Arup and many more, and once again Twitter was buzzing with #imaginefest. We look forward to next year's!

June Roundup


KPing it real

If you have been looking out on Twitter you may have noticed that we are now working with KP Snacks alongside Tetris. We have been tasked with creating visual themes and implementing the KP Snacks brand throughout their new Slough office.

Our first presentation went down a treat and the team are looking forward to getting stuck into the next stage. As you can see from the photo, our request for some "research" samples was granted in spectacular style!



Design Week Top 100

We are delighted to announce that we made it into the Design Week Top 100! TTP have slotted in at a solid 82 and couldn't be happier. We're all going to raise a glass and pat ourselves on the back at some point this week, but first we must finish all of that award winning work!



Getting Bizzie with Lizzie

This month has seen the arrival of designer Lizzie. Lizzie studied 3D: Product and Furniture Design BA (Hons) at Northumbria University. Lizzie continued her studies here for an extra year and completed a Masters degree in Multidisciplinary Design Innovation (MA), before moving to New York to study Graphic Design at Shillington College.

Lizzie's diverse background allows her to push the boundaries whilst still being realistic about what is possible. Fun Fact! Her greatest achievement to date is completing a rubik’s cube in under three minutes!



Join Us

Not content with one new member to the TTP family, we're also on the look out for another! We're looking for a Senior Account Manager with a flair for interiors, branding and digital. They'll be heading up our Account Management team (they really are a lovely bunch) and working on a real mix of projects. If you think you might know someone who could fit the bill then they can find out a little more here.



Crystal What?

Immersive events seem to be the flavour of the month at the moment, and in a Power-To-The-People extravaganza the Crystal Maze has reached its crowd funding goal of £500,000. Personally we can’t wait to step into the Aztek zone and leave Simon in jail because we can't spare a crystal!

If you'd rather kick back and enjoy the experience instead of scrabbling for crystals, then Secret Cinema offers an interactive cinema experience ranging from Star Wars to The Grand Budapest Hotel.

There is also the elusive and super secret You Me Bum Bum Train, where individual passengers are catapulted into unimaginable situations. Sadly tickets sold out in two seconds flat, but you can still be a part of the experience by volunteering here! Or if you fancy an outdoors sing-a-long then you could always hit up Seven Brides for Seven Brothers in Regents Park… And for those who are after a more general guide, Eventbrite have just created a what to do in London this July Calendar!



No pen required!

Our wacom advocate Sarah has taken a shine to the most recent Adobe product. Continuing the recent family of Adobe tablet apps aimed at designers and artworkers is the latest release; Adobe Comp.

Adobe market Comp CC as ‘Real Layouts, Real Fast’, so you can ‘Design ideas on your iPad as smoothly and easily as drawing on paper.’ There’s a range of features built in to help you achieve your layout dreams. Intuitive drawing takes your fingertip gestures and builds them into solid shapes. Font libraries are provided courtesy of Typekit, and the app even has share capabilities so you can collaborate with colleagues before exporting to InDesign or Illustrator

Sounds promising so far.. but is it any good?

In the same way buying a digital camera doesn’t make you an instant photographer, using Comp CC won’t transform you into a fully fledged graphic designer. It won’t replace your sketchbook, or design for you. It merely acts as a bridge between drawing and desktop publishing.

More than a fad, after giving it a week long test, Adobe Comp CC is here to stay, in my life at least. It’s a great tool to streamline my time especially out the office, maximising those empty hours wasted commuting. No longer will I read tales of Jeremy Clarkson in the Metro. Now I can digitise my sketches, all from my fingertips… no pen required!

Monday, 1 June 2015

May Roundup



Through the keyhole

Sadly this festival has come to an end, but if you enjoy independent art exhibitions and you happen to also enjoy snooping around someone else’s house, then the Dulwich Festival Artist Open House is a win win and you should diarise it for next year. Click here for the open house website. This year our friend Carl Ison has been showing off his wares. You can still see Carl’s work on his site www.boxedin.london. Carl creates 3D box frame installations that can tell a multitude of stories from the nostalgic to the narrative of today, through his photography, typography, graphic awareness and content created or supplied. 




Design industry election

The big news of the month (perhaps the year if you discount Kim Kardashian giving birth to a compass) was the general election. So now we've had our new government for a few weeks, what does it mean on a specific level for us as an agency and the design community in general? Check out this informative article, it will arm you with a few cheeky factlets to whip out at the pub and wow your audience. You can thank us later. See the article in Design Week


Insert Title Here

<Insert witty and interesting story here>
Templates, especially Word and PowerPoint, can get a bit of a bad rap for stifling creativity and creating generic design, but it’s not all bad. Most design briefs still require bespoke design with creativity, however day-to-day internal pieces can be enhanced, cleaned-up and made easier to use with simple templates. They can be designed to reflect your brand, so that consistency can be maintained from top to bottom. To find out about some of the Word and PowerPoint templates we've been creating for property to financial clients and beyond just get in touch.



Borley vs Bracknell

The scene is set, the runners ready, the course is pristine. Just the starting gun and 13.1 miles separate 1,000 hopefuls from a shot at immortality. Little did the other athletes know that our very own Charlie Borley was lurking quietly confident behind the start line, with a trance like expression over her face. In the end there was blood (not so much) sweat and tears (from the other runners) as Charlie breezed across the finish line. The event was sponsored by The Pancreatic Cancer Research Group who are conducting research to help reduce the damage pancreatic cancer is causing. Visit pcrf.co.uk




Tough Mudder

We’d heard about it on the grape vine, we’d seen the odd promotional email, but now our glorious leader Mr Simon Hutton has paid for the privilege to watch his son Tom partake. A sunny day in Henley and a full cooked breakfast (hate those partially cooked ones) at ‘Bills’ set him up for the challenge of watching the devotees take part in this half marathon, crossed with an muddy assault course, hybrid. All survived unscathed, but it’s not a challenge any of us are rushing to tackle… just yet!! Team building anyone?








Tour de Croydon

Tomorrow will see the cycling elite descend upon Croydon. The unique Pearl Izumi Tour Series is coming into its seventh round and the competition is heating up. The South London Borough is making its series debut, hosting both the men's and women's events. So if you are a cycling nut then this is the event for you! We know our friends at Croydon BID will be getting excited! Maybe you will see us down there, cheering on Bradley Wiggins and co!

IMDATA - The intelligent mobility data index

This month we have been working with Transport Systems Catapult, on a new website for their Intelligent Mobility Data Index. In short... IMDATA.



Continuing our branding development work for this Catapult team, the site is nearing completion in time for launch before the Imagine Festival begins in just over a week's time on the 11th June. It comprises of a bespoke Wordpress theme that integrates with Catapult's Intelligent Mobility data sets.


In sorting the data into categories such as Public Transport, Personal Mobility and International Connections, and by using existing and new representative icons from the set we designed last year, the aim is to create an easy to use, simple web portal as a 'one stop shop' for Intelligent Mobility related data.


Launching later this week, the initial site will be built upon over time to provide a rich and ever-growing source of information, with a view to a possible phase 2 as the site grows in size. So watch this space!


Act for the Act


Having been cornered by a good friend from college, Simon was introduced to the political ramifications of the scrapping of the Human Rights Act (HRA). After initial investigation it became clear that there was a lot more to the HRA than the negative press you read in the tabloids. With the obvious real benefits for real people that the HRA brings, we decided to help raise awareness of the other side of the story by getting involved with the Act for the Act campaign.

In super quick time, one week from brief, we've helped create the brand and the poster campaign to promote Act for the Act and their crowd funding site: www.crowdfunder.co.uk/ActForTheAct


The campaign aims to raise money to pay for a poster campaign, across the UK transport network (tubes and train stations) telling real people’s stories of when the HRA helped them.

The campaign has attracted the attention of Stephen Fry who tweeted about Act for the Act, and comedian Simon Amstell, so since then TTP and Simon H’s twitter accounts have had a lot more notifications than usual! #actfortheact


The team worked on several approaches but the selected design was by junior designer Jack Veitch who worked with Simon and the team to develop the branding for Act for the Act, the fingerprint icon and the tag line, ‘The Human Rights Act is for everyone’. Photographer Gabrielle Motola (link) will be taking reportage style photographs of the people from real cases, and Jack’s handwriting has been used to bring even more personality to the story.


Draft posters, using existing photos, have gone down really well and have been approved and widely circulated on social media.

Act for the Act founder, journalist Fiona Bawdon said: ‘To The Point did a brilliant job of taking what was only a very short brief and turning it into reality. It is clear how much thought and creativity TTP has put into this project, and having dummy posters at this stage has really given the campaign a boost. We are still at the funding-raising stage of the campaign, but The Act for the Act logo and message have already been seen by thousands of people on social media.’


The government's manifesto included a promise to abolish the current Human Rights Act and replace it with a British Bill of Rights.

Hopefully our work will help to raise the profile of the positives of the HRA, and the understandable concerns being voiced. This Bill was expected to be included in May’s Queen’s speech, however it has now been announced that the government plans to consult first, before introducing new firm proposals.

We like to think that our posters may have had a small part to play in that.

Friday, 1 May 2015

Spring roundup

#Winning

Get the streamers out folks and blow up the balloons because we're celebrating our Silver award at this year's IDA Awards for our work on Twitter's London office! It's a great accolade to have and a fantastic way to finish off what was an exciting project for us.

We would like to thank Twitter for the great opportunity and say congratulations to all those people involved with producing such a fantastic workspace environment. Now if you need us, we'll be celebrating with a well deserved drink. Pass the champagne please!


Environmentally Friendly

We're increasingly becoming more involved in workspace environments as time goes on, so it’s always good to stay ahead of the game and see what new and exciting innovations we can bring to our clients.

This short video is a great example of how 'durable and functional' doesn't have to be dull, or sterile! The designers of spaces, from cinemas to airport lounges, discuss how they brought a feeling of home to their space. The spaces are so robust yet welcoming, you'll even be allowed to put your feet on the sofa!


Mobilegeddon

Firstly, don't panic. Many of you will already know the big digital news this month (and no we don't mean the release of the Apple Watch), Google have released rules aimed at down-grading websites that aren’t mobile friendly. 

The new Google algorithms are currently spidering through the world wide web with gusto, knocking off points for sites that don’t cut the mustard. Doom-sayers have been telling readers that their websites will disappear, never to be seen again, if they don't tow the line. But let us repeat, don't panic! Google aren’t the monsters that everyone’s making them out to be. Firstly, it takes a while for search criteria (and internet content changes) to take effect, this can be weeks. More importantly, this addition to Google’s ‘points system’ is just the latest addition to many design and content features that Google (and other search engines) look for to measure quality of content and usability of websites. 

Your site may not be responsive, but if you have killer content you should perhaps worry less than someone with a responsive website where content needs a review. Also, these new rules only apply to searches from mobile devices.

In short your website should be responsive, well constructed and well written, with accessible and relevant content.

Click here to try Google’s mobile friendly test tool (try saying that fast) to see how your site fairs. If you’re still concerned, then get in touch with us and we’ll see how we can help.

 And whilst we're on the topic of digital self-improvement, the folks over at SME have compiled some handy hints to ensure you're engaging with online visitors (most of which we've been harping on about for years!). Online users are a fickle bunch, with 55% of visitors spending less than 15 seconds on a page, so it's important to grab their attention with infographics, visual content and stunning images (why not check out this months story on how our client SeaBird use photography to bring their annual report to life).

Time for fun

Another Bank Holiday will be rolling up at the end of the month, and if we were to say you could experience a wonderful mash up of the Crystal Maze and Indiana Jones in real life you may think we'd been celebrating our IDA win a little too hard.

But no, we are talking about Time Run, an exciting new "escape the room game". Now we're not entirely sure what that means but we've signed up to find out, so watch this space! You'll be transported back in time and given tasks and mind-bending puzzles to solve across three rooms, as you try to find the Time Run lost artifact. This takes immersive theatre to the extreme, we think the only thing missing is Richard O'Brien

A picture perfect report



The importance of good imagery can often be overlooked during the quest to perfect your copy when creating a piece of collateral. However, our long term client SeaBird Exploration has been steadily commissioning and building a bank of beautiful photography over the years we’ve been working with them.


SeaBird’s vessels are often out exploring the seabed, however when they are required to dock for maintenance, the team take it as an opportunity to commission photography of the vessels and crew at work, with some art direction from us.


The 2014 annual report’s main job is to communicate the performance of the company, but it also acts as a showcase for the scale of the SeaBird operation through imagery, bringing to life the work of the crew and shore based team. Using a mix of black and white and colour photography we add interest throughout the document, and both large scale and smaller images keeps the pace exciting.

The SeaBird annual report helps highlight the difference strong imagery can make. It is true that a picture is worth a thousand words!

The voice

ISBA, or the Incorporated Society of British Advertisers to their friends, is the voice of the British advertising industry and has been working with advertisers in various ways since 1891!

Of course ISBA’s offering, and their look and feel, has changed a lot since 1891, but they felt it was time to refresh their marketing materials. Our work started with their Annual Conference, however from the very beginning the plan was to create a contemporary suite of materials that reflected ISBA as the voice of a modern industry.


We wanted to use ISBA’s strapline “The voice of British advertisers” as the grounding for the concept as it embodies their offering perfectly. We created a graphic that reflected a collection of different soundwaves, or voices, using transparency to bring the concept of layers of voices to the fore.


We’ve also tailored the layouts of each document to better suit its audience and use. We’ve used colour and layout more functionally for the schedule based Training and Capability Programme and used shapes and typography more freely to create a more editorial look for the new business focused “Join Us” brochure.
We agreed a square format for the Join Us brochure, which elevated it beyond a standard brochure. We also recommended a change from a coated stock to an uncoated, creating a more premium and contemporary feel, whilst being more environmentally friendly.

Finally, for the Annual Conference, we also created a short animation that could be used on the website, throughout the event and during talks. The use of moving image added a really exciting dimension to the "voice' concept, even if it was a challenge to animate!


ISBA-Animation-sponsors from to the point on Vimeo.

We’ve thoroughly enjoyed adding more volume to ISBA’s voice, and with more projects on the horizon, it’s only going to get louder over the coming months.

Tuesday, 31 March 2015

A Point In Time


Time has been playing on our mind recently, not in an existential crisis way, but because we’ve been working with CBRE, the world’s leading real estate services company, on a series of clocks that will help bring their One Team behaviours to the fore.


The project started with a series of focus groups comprising representatives across their UK business, to explore their five One Team behaviours, what they mean to them and what the solution needed to communicate.


From the focus groups it was clear that client service, collaboration and face-to-face interactions were key to all of the rules, which focused our thinking towards concepts that could be used within the shared spaces, especially meeting rooms.



Our solution was to create 40 bespoke clocks, which have features that highlight some of the One Team behaviours. For instance the markers between 11 o’clock and 12 o’clock are emphasised in CBRE green as a reminder to finish or leave five minutes early to ensure you’re on time for the next meeting. Branding is kept subtle across all of the designs, with the CBRE green used as an accent colour.


The clocks are now hung in meeting rooms and break out areas across CBRE’s UK offices.

It was a project with a solution that required experience and knowledge outside our usual work but we were unfazed and ready to jump out of the printed brochure.