2014 has been a busy 12 months for us here at tothepoint, and as we're coming to the year end, we wanted to look at the exciting work created for clients old and new. Click the titles to read the full stories!
New Year, New Capital
New Capital was the newest product from our client EFG Asset Management and in the New Year they asked us to create an impactful identity and website for their investors. It was essential that the identity reflected the strong research, data analysis and insight that inform the selection of each investment, and which sets this fund apart.
New Depths of Design
In February we dove into design with Rockpool Investments, refreshing their identity, website and printed materials to give them a more contemporary look, whilst building on the brand's existing foundation. We also developed a strapline and a series of icons to help better define them in a crowded market place.
Turley, Madly, Deeply
In March we won a three way pitch to rename and rebrand Turley (formerly Turley Associates), who are one of the UK's biggest planners - working with equally sizeable developers such as Land Securities and British Land. With client interviews and brand workshops at board director level it was a challenging undertaking but we think the results speak for themselves and Turley has had a great response to the new look.
Building a Brand for a Building
Derwent London specialise in office regeneration and investment, and the innovative and creative approach they bring to their work is certainly close to our hearts. Earlier this year we developed the name, identity and marketing material (including a new and unusual website) for Charlotte St Studios. This has been such a success that all the spaces are now let and the site is now out of the public domain. Watch this space though as it'll be on our site soon!
Our work for Transport Systems Catapult all began with our work for the Imagine Festival where we designed the brand and website for the event. This led to the creation of the IM campaign to promote intelligent mobility. We worked on a number of projects from office exteriors and interiors to animations and merchandise, plus everything in-between.
Each year in June the CIPR celebrate and award the cream of the crop in public relations at their Excellence Awards dinner. Each year we work on the branding and collateral for the event, and this year we embraced the disco ball!
July flew past us, as we started working with News UK's News Logistics on their brand and interior workplace, with a turnaround time of 8 weeks from brief to completion. We managed to agree the naming as well as design, artwork, and install the new brand with interior graphics for their ‘News Logistics’ division, on time and on budget. It's fair to say that it was a busy couple of months!
Following on from refreshing their website earlier in the year, in August we saw our local area through rose tinted specs, and that’s a good thing! We helped Better Bankside refresh their brand and launch their 2015 BID campaign, which included their ballot proposal book, an invite, leaflet, roll banner…the list goes on! They were successful so they can keep up the good work (and adding that dashing shade) in our local area.
We gained our sea legs in September with Thames Clippers and their new partner MBNA. We implemented their new logo across various brand touchpoints, as well as evolving their guidelines to cover all the changes, which just goes to show that we don’t need to have designed the logo to apply it.
TFL and Transport Systems Catapult (TSC) called for students to innovate bus travel for visually and hearing impaired people through their recently launched All Aboard Competition – you may have seen it on the 6 O’clock news!
The In Crowd
November we were in with the in crowd as EFGAM launched their In8 publication series. From the thought leadership approach of Invest to engaging and informative infographics that brought to life complex investment themes, we were involved throughout.
Words of Wisdom
Festivities have begun and some wise men (and women) at Croydon BID are encouraging party-goers to stay safe during the Christmas season with a range of posters and promotional items to 'Wise Up'!