Monday, 1 June 2015

May Roundup



Through the keyhole

Sadly this festival has come to an end, but if you enjoy independent art exhibitions and you happen to also enjoy snooping around someone else’s house, then the Dulwich Festival Artist Open House is a win win and you should diarise it for next year. Click here for the open house website. This year our friend Carl Ison has been showing off his wares. You can still see Carl’s work on his site www.boxedin.london. Carl creates 3D box frame installations that can tell a multitude of stories from the nostalgic to the narrative of today, through his photography, typography, graphic awareness and content created or supplied. 




Design industry election

The big news of the month (perhaps the year if you discount Kim Kardashian giving birth to a compass) was the general election. So now we've had our new government for a few weeks, what does it mean on a specific level for us as an agency and the design community in general? Check out this informative article, it will arm you with a few cheeky factlets to whip out at the pub and wow your audience. You can thank us later. See the article in Design Week


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Templates, especially Word and PowerPoint, can get a bit of a bad rap for stifling creativity and creating generic design, but it’s not all bad. Most design briefs still require bespoke design with creativity, however day-to-day internal pieces can be enhanced, cleaned-up and made easier to use with simple templates. They can be designed to reflect your brand, so that consistency can be maintained from top to bottom. To find out about some of the Word and PowerPoint templates we've been creating for property to financial clients and beyond just get in touch.



Borley vs Bracknell

The scene is set, the runners ready, the course is pristine. Just the starting gun and 13.1 miles separate 1,000 hopefuls from a shot at immortality. Little did the other athletes know that our very own Charlie Borley was lurking quietly confident behind the start line, with a trance like expression over her face. In the end there was blood (not so much) sweat and tears (from the other runners) as Charlie breezed across the finish line. The event was sponsored by The Pancreatic Cancer Research Group who are conducting research to help reduce the damage pancreatic cancer is causing. Visit pcrf.co.uk




Tough Mudder

We’d heard about it on the grape vine, we’d seen the odd promotional email, but now our glorious leader Mr Simon Hutton has paid for the privilege to watch his son Tom partake. A sunny day in Henley and a full cooked breakfast (hate those partially cooked ones) at ‘Bills’ set him up for the challenge of watching the devotees take part in this half marathon, crossed with an muddy assault course, hybrid. All survived unscathed, but it’s not a challenge any of us are rushing to tackle… just yet!! Team building anyone?








Tour de Croydon

Tomorrow will see the cycling elite descend upon Croydon. The unique Pearl Izumi Tour Series is coming into its seventh round and the competition is heating up. The South London Borough is making its series debut, hosting both the men's and women's events. So if you are a cycling nut then this is the event for you! We know our friends at Croydon BID will be getting excited! Maybe you will see us down there, cheering on Bradley Wiggins and co!

IMDATA - The intelligent mobility data index

This month we have been working with Transport Systems Catapult, on a new website for their Intelligent Mobility Data Index. In short... IMDATA.



Continuing our branding development work for this Catapult team, the site is nearing completion in time for launch before the Imagine Festival begins in just over a week's time on the 11th June. It comprises of a bespoke Wordpress theme that integrates with Catapult's Intelligent Mobility data sets.


In sorting the data into categories such as Public Transport, Personal Mobility and International Connections, and by using existing and new representative icons from the set we designed last year, the aim is to create an easy to use, simple web portal as a 'one stop shop' for Intelligent Mobility related data.


Launching later this week, the initial site will be built upon over time to provide a rich and ever-growing source of information, with a view to a possible phase 2 as the site grows in size. So watch this space!


Act for the Act


Having been cornered by a good friend from college, Simon was introduced to the political ramifications of the scrapping of the Human Rights Act (HRA). After initial investigation it became clear that there was a lot more to the HRA than the negative press you read in the tabloids. With the obvious real benefits for real people that the HRA brings, we decided to help raise awareness of the other side of the story by getting involved with the Act for the Act campaign.

In super quick time, one week from brief, we've helped create the brand and the poster campaign to promote Act for the Act and their crowd funding site: www.crowdfunder.co.uk/ActForTheAct


The campaign aims to raise money to pay for a poster campaign, across the UK transport network (tubes and train stations) telling real people’s stories of when the HRA helped them.

The campaign has attracted the attention of Stephen Fry who tweeted about Act for the Act, and comedian Simon Amstell, so since then TTP and Simon H’s twitter accounts have had a lot more notifications than usual! #actfortheact


The team worked on several approaches but the selected design was by junior designer Jack Veitch who worked with Simon and the team to develop the branding for Act for the Act, the fingerprint icon and the tag line, ‘The Human Rights Act is for everyone’. Photographer Gabrielle Motola (link) will be taking reportage style photographs of the people from real cases, and Jack’s handwriting has been used to bring even more personality to the story.


Draft posters, using existing photos, have gone down really well and have been approved and widely circulated on social media.

Act for the Act founder, journalist Fiona Bawdon said: ‘To The Point did a brilliant job of taking what was only a very short brief and turning it into reality. It is clear how much thought and creativity TTP has put into this project, and having dummy posters at this stage has really given the campaign a boost. We are still at the funding-raising stage of the campaign, but The Act for the Act logo and message have already been seen by thousands of people on social media.’


The government's manifesto included a promise to abolish the current Human Rights Act and replace it with a British Bill of Rights.

Hopefully our work will help to raise the profile of the positives of the HRA, and the understandable concerns being voiced. This Bill was expected to be included in May’s Queen’s speech, however it has now been announced that the government plans to consult first, before introducing new firm proposals.

We like to think that our posters may have had a small part to play in that.

Friday, 1 May 2015

Spring roundup

#Winning

Get the streamers out folks and blow up the balloons because we're celebrating our Silver award at this year's IDA Awards for our work on Twitter's London office! It's a great accolade to have and a fantastic way to finish off what was an exciting project for us.

We would like to thank Twitter for the great opportunity and say congratulations to all those people involved with producing such a fantastic workspace environment. Now if you need us, we'll be celebrating with a well deserved drink. Pass the champagne please!


Environmentally Friendly

We're increasingly becoming more involved in workspace environments as time goes on, so it’s always good to stay ahead of the game and see what new and exciting innovations we can bring to our clients.

This short video is a great example of how 'durable and functional' doesn't have to be dull, or sterile! The designers of spaces, from cinemas to airport lounges, discuss how they brought a feeling of home to their space. The spaces are so robust yet welcoming, you'll even be allowed to put your feet on the sofa!


Mobilegeddon

Firstly, don't panic. Many of you will already know the big digital news this month (and no we don't mean the release of the Apple Watch), Google have released rules aimed at down-grading websites that aren’t mobile friendly. 

The new Google algorithms are currently spidering through the world wide web with gusto, knocking off points for sites that don’t cut the mustard. Doom-sayers have been telling readers that their websites will disappear, never to be seen again, if they don't tow the line. But let us repeat, don't panic! Google aren’t the monsters that everyone’s making them out to be. Firstly, it takes a while for search criteria (and internet content changes) to take effect, this can be weeks. More importantly, this addition to Google’s ‘points system’ is just the latest addition to many design and content features that Google (and other search engines) look for to measure quality of content and usability of websites. 

Your site may not be responsive, but if you have killer content you should perhaps worry less than someone with a responsive website where content needs a review. Also, these new rules only apply to searches from mobile devices.

In short your website should be responsive, well constructed and well written, with accessible and relevant content.

Click here to try Google’s mobile friendly test tool (try saying that fast) to see how your site fairs. If you’re still concerned, then get in touch with us and we’ll see how we can help.

 And whilst we're on the topic of digital self-improvement, the folks over at SME have compiled some handy hints to ensure you're engaging with online visitors (most of which we've been harping on about for years!). Online users are a fickle bunch, with 55% of visitors spending less than 15 seconds on a page, so it's important to grab their attention with infographics, visual content and stunning images (why not check out this months story on how our client SeaBird use photography to bring their annual report to life).

Time for fun

Another Bank Holiday will be rolling up at the end of the month, and if we were to say you could experience a wonderful mash up of the Crystal Maze and Indiana Jones in real life you may think we'd been celebrating our IDA win a little too hard.

But no, we are talking about Time Run, an exciting new "escape the room game". Now we're not entirely sure what that means but we've signed up to find out, so watch this space! You'll be transported back in time and given tasks and mind-bending puzzles to solve across three rooms, as you try to find the Time Run lost artifact. This takes immersive theatre to the extreme, we think the only thing missing is Richard O'Brien

A picture perfect report



The importance of good imagery can often be overlooked during the quest to perfect your copy when creating a piece of collateral. However, our long term client SeaBird Exploration has been steadily commissioning and building a bank of beautiful photography over the years we’ve been working with them.


SeaBird’s vessels are often out exploring the seabed, however when they are required to dock for maintenance, the team take it as an opportunity to commission photography of the vessels and crew at work, with some art direction from us.


The 2014 annual report’s main job is to communicate the performance of the company, but it also acts as a showcase for the scale of the SeaBird operation through imagery, bringing to life the work of the crew and shore based team. Using a mix of black and white and colour photography we add interest throughout the document, and both large scale and smaller images keeps the pace exciting.

The SeaBird annual report helps highlight the difference strong imagery can make. It is true that a picture is worth a thousand words!

The voice

ISBA, or the Incorporated Society of British Advertisers to their friends, is the voice of the British advertising industry and has been working with advertisers in various ways since 1891!

Of course ISBA’s offering, and their look and feel, has changed a lot since 1891, but they felt it was time to refresh their marketing materials. Our work started with their Annual Conference, however from the very beginning the plan was to create a contemporary suite of materials that reflected ISBA as the voice of a modern industry.


We wanted to use ISBA’s strapline “The voice of British advertisers” as the grounding for the concept as it embodies their offering perfectly. We created a graphic that reflected a collection of different soundwaves, or voices, using transparency to bring the concept of layers of voices to the fore.


We’ve also tailored the layouts of each document to better suit its audience and use. We’ve used colour and layout more functionally for the schedule based Training and Capability Programme and used shapes and typography more freely to create a more editorial look for the new business focused “Join Us” brochure.
We agreed a square format for the Join Us brochure, which elevated it beyond a standard brochure. We also recommended a change from a coated stock to an uncoated, creating a more premium and contemporary feel, whilst being more environmentally friendly.

Finally, for the Annual Conference, we also created a short animation that could be used on the website, throughout the event and during talks. The use of moving image added a really exciting dimension to the "voice' concept, even if it was a challenge to animate!


ISBA-Animation-sponsors from to the point on Vimeo.

We’ve thoroughly enjoyed adding more volume to ISBA’s voice, and with more projects on the horizon, it’s only going to get louder over the coming months.

Tuesday, 31 March 2015

A Point In Time


Time has been playing on our mind recently, not in an existential crisis way, but because we’ve been working with CBRE, the world’s leading real estate services company, on a series of clocks that will help bring their One Team behaviours to the fore.


The project started with a series of focus groups comprising representatives across their UK business, to explore their five One Team behaviours, what they mean to them and what the solution needed to communicate.


From the focus groups it was clear that client service, collaboration and face-to-face interactions were key to all of the rules, which focused our thinking towards concepts that could be used within the shared spaces, especially meeting rooms.



Our solution was to create 40 bespoke clocks, which have features that highlight some of the One Team behaviours. For instance the markers between 11 o’clock and 12 o’clock are emphasised in CBRE green as a reminder to finish or leave five minutes early to ensure you’re on time for the next meeting. Branding is kept subtle across all of the designs, with the CBRE green used as an accent colour.


The clocks are now hung in meeting rooms and break out areas across CBRE’s UK offices.

It was a project with a solution that required experience and knowledge outside our usual work but we were unfazed and ready to jump out of the printed brochure.

March - Drum-roll please

Drum-roll please
We’re thrilled to announce we are ranked no.1 in the UK for our financial performance, in the top 15 in the peer poll and just outside the top 30 in the client recommendations! The Drum research report reviews the UK design industry, showing growth in the design sector. Agencies are ranked based on financial performance, client satisfaction and peer recommendation, the results are categorised by staff size. We would like to thank The Drum, our clients and peers for their support!


Box Park Croydon
If you’re sporting a rugged beard, ride a fixed gear bike or sport a pair of dark rimmed specs then you’ll already be aware of (and visit regularly) Box Park in Shoreditch. But what you may not know is that there are grand plans to bring Box Park to Croydon. Gavin Elliott is the designer behind the alternative mall, which will sit just outside East Croydon Station. This is good news for our friends at Croydon Bid who we are working with to help communicate how they are helping to transform Croydon into a more vibrant and buzzing place.


A T-what now?
Here at TTP we love a bit of nostalgia, so when our design team stumbled across a short video remembering design pre-computers, it became quite the talking point. The phrase 'In my day….' was used, people looked baffled and Simon gave the team a brief history of design with his T-Square as a prop - for the younger readers a T Square is a technical drawing instrument used to draw straight lines. Take a look yourself here and see if you can stir up some fond or not so fond memories.


Challenge Charlie: 3 Peaks
Challenge Charlie  is back! The lads of Oxted Hockey Club will soon be taking on the gruelling endurance event that is the 3 peaks challenge, but not in the balmy Summer months-too easy. They're undertaking the challenge in a few weeks while the peaks are still snow capped!! Here at TTP we have lent a designers helping hand with the logo, t-shirt design and website. The funds raised will help to build a much needed clubhouse for the club, the funds are also being shared with the RNLI. If you would like to show your support here is the just giving page. To find out more about Challenge Charlie visit the main site here.


It’s The Climb
This month our studio manager Will, embarked on a quest to conquer one of London's iconic structures, the 02 Arena. Here are a few little fact-lets he picked up; the 02 is exactly 365 meters in circumference representing the days of the year, the dome is at a height of 52 meters representing the weeks of the year along with 12 spires on the roof for the 12 months of the year. Interesting huh? And it hasn’t stopped him singing Miley Cyrus ‘The Climb’ ever since.






Winchester Geese
London is full of little secrets and our home of Borough is no different. Nestled just off Redcross way is the Crossbones park, a post medieval burial ground for Winchester Geese' (otherwise known as ahem “ladies of the night”). Now the space is being re-developed by Bankside Open Spaces Trust who are turning the site into a garden for all to enjoy. If you would like to support this wonderful project then you can donate here. If you would like to find out more about the history of the area then you can read 'The Southwark Mysteries' by local author John Constable who was inspired by the spirit of a Winchester Goose!






April Fools 
Don't worry we have not played any tricks on you..... There have been a few flying round the office, from icons swapped round and giant cursors on screen. Some people take April fools seriously take a look at a few of these crazy pranks.

Celebrating with a bang

Not too long ago the Transport Systems Catapult launched the All Aboard Competition, a national school competition challenging children and young adults to make it easier for those with a visual or hearing impairment to travel by bus.

We branded the competition with a quirky and vibrant take on the existing TSC IM campaign, using hand-drawn icons and the trademark TSC blue to create something a little more “down with the kids” as they say.

The competition featured on national TV, with Baroness Kramer; Minister of State Transport, helping to drive the competition forward.

The deadline crept up (just like it used to with homework) and before we could say “accessible transport” it was time for the finalists to exhibit their work at the Big Bang Fair. We equipped the TSC team with everything from roller banners to silicon wristbands (which went like hot cakes!), adding to the excitement of the event and giving the finalists the platform their hard work deserved.

Baroness Kramer took to the stage to announce the winner; congratulations to Daria Butza with her ingenious idea for a vibrating wristband. Our on screen graphics provided the perfect backdrop for the presentation and prize giving.


The competition may now be over but there’s no rest for the Transport Systems Catapult, ever the busy bees they’re now gearing up for their second Imagine Festival, which will bring together some big names in a series of talks, events and workshops exploring the future of Intelligent Mobility. We’re already working on an update of the website we designed last year, so watch this space!

Monday, 2 March 2015

Je ne sais quoi!

Bonjour! Et voici notre infolettre de janvier! And for those of you less au fait with the language of love we said "Hello! And here is our January newsletter!". Our love of language has been sparked through our recent work with L’Ecole Internationale Franco-Anglaise (EIFA), London’s premier bilingual school for children aged 3-11. This unique school's curriculum is taught equally in both French and English, which is something they were keen to reflect in their new branding.


The logo incorporates two traditional symbols representing England and France - The Lion Rampant and the Fleur-de-lys - both commonly recognised with the heritage to each country. Our illustration uses clean lines and block colour to give the two traditional symbols a more modern twist.

The layering of the colours not only show the combination of the two countries but also create the richer purple. The colours themselves are sympathetic to the current building (which is an exquisite listed building!) but are bold enough to establish a unique brand for EIFA beyond this confine.


We have then used the layering of the colours in a range of stationery templates for the brand which helps to unify the designs and strengthens the identity.


Once the logo was complete we created brand guidelines, outlining logo usage, typography and colours. On all projects we recommend guidelines as it keeps consistency and defines rules and regulations for the brand.

We have also created adverts for the prestigious French magazine Ici Londres the Educational supplement in The Guardian and Tatler magazine, to promote EIFA’s new secondary school opening in September. We have used the brand colours as a strong theme, creating bands to structure the page and build recognition.


See below the old EIFA logo and our design: