Taking PRide in CIPR's regional awards

The Chartered Institute of Public Relations (CIPR) asked us to design an identity for its annual PRide Awards, which celebrate outstanding public relations across the 12 regions of the UK. The brief was to create an identity that would give the awards more prestige and gravitas to bring them more in line with the importance of the CIPR Excellence Awards, whilst highlighting the regional and inspirational aspect of them. The identity also needs to be flexible so that it can be used for subsequent years to build recognition.

Bearing that in mind, we created a marque made up of a stylised map of the UK, with black and white imagery from previous campaign entries to represent the 12 respective regions that are eligible for the awards. The rest of the UK map shape is made up of different sized pink and teal squares to add vibrancy and colour, whilst bold gold text on a muted gold background adds to the prestigious feel.

As 2013 is the 10th anniversary of the awards, we included a subtle light gold text reference to this without it being the focus of the identity, which means it can be easily removed for subsequent years.

Sarah Ion, Marketing Manager at the CIPR said:

“We’re delighted with the new brand look that to the point has created for the CIPR PRide Awards. We asked the team to develop a look that adds prestige but reflects the important values and qualities of our regional awards scheme. The new branding does this beautifully and we’ve already received great feedback from our regional and national group volunteers around the UK."

We’ve also designed an A5 call for entries postcard, web banners and graphics and are currently finalising an interactive e-brochure for entrants.