The world of marketing and communications is changing fast. It used to be the case that websites and videos were a low priority luxury that companies could afford to ignore (or merely pay lip service to). However that has changed and digital is more important than ever.
We’re not claiming that print is dead, or even that it’s on its way out. However, it is an undeniable fact that most people's first introduction to a brand is now through some kind of digital medium - usually a website, but sometimes a video, email or even an app.
And this isn't just affecting traditional print-based design, it's having a huge effect on the idea of branding too - when people's main experience of your brand is on your website, can we still treat the branding process in the same way? Your logo now has to work hard on a huge variety of sizes, screens and formats - and the brand experience must be in tune from your poster campaigns to your annual report and your website(s).
This change isn't slowing down either - whether you're a fan of them or not, the use of smartphones and tablets is increasing year on year and it's not limited to the 'early adopters' or young geeks. Your site is as likely to be seen on a nice big Windows laptop as it is on a tiny iPhone - and so we need to turn to new ways of doing things like building 'responsive' websites that reconfigure themselves to make best advantage of the screen size they're viewed on.
Recognising the importance of this, tothepoint has been a truly 'integrated' agency for quite a while. We don't believe in separating design for print, web, video or any of the other media we work across - we think it's essential that the brand comes first and that it works successfully and consistently across all required materials. However, we also acknowledge that for many companies, digital now comes first.
So, we've created a new digital arm of tothepoint dedicated completely to the pursuit of digital excellence: www.ttpdigital.com
Whether it's a new website for a startup company, an animated corporate video that has to explain the intricacies of a company USP in an engaging way, or e-newsletters and analytics, we thought it was time to highlight our expertise in this area and show the range and depth of our work.
Our new website is now live and you can browse over some of our work, or read (our admittedly 'techie' focused) blog.
Let us know if you have any comments about the new site - we'd love to hear what you think. And of course, if you have any digital projects for us - just get in touch!
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