Friday, 28 June 2013

Celebrating Excellence

The CIPR’s annual Excellence Awards recognise and reward the best in public relations and are the most prestigious in the PR calendar. The CIPR asked us to create a concept for this year’s awards that would not only reflect this prestige but also highlight the glamour and celebratory nature of the event.

We created a marque for the event by subtly implementing the ‘forward slash’ device that we’ve used in recent CIPR collateral in to the ‘X’ in ‘excellence’. The angular type creates a bespoke, progressive identity whilst the gold, black and white colour palette provides the element of glamour and celebration.

We carried the look and feel through to all supporting print and digital collateral including call for entries postcards and web banners, the event invite, programme, guest list, and certificates.

The programme in action - image courtesy of

The CIPR was delighted with our efforts, and Sarah Ion, CIPR’s Marketing Manager said:

"We wanted to create a new look and feel that reflected the strengths and prestige of our industry leading awards. We are delighted with the results and now have a strong identity that is distinguished from other communications awards and will work for us in years to come."

More than 800 guests gathered at the London Hilton on Park Lane this month for the black-tie dinner and awards, which was compered by Matt Baker of The One Show and Blue Peter fame. The night was a great success, confirmed by our hangovers the following morning!

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