Wednesday, 30 January 2013

Making the most of Matrix

MatrixAPA, which provides promotional and consumer products for leading global brands and retailers, felt that its existing brand and marketing materials didn’t clearly communicate what it did or the range of products it offers. As such, the company approached us to help clarify its offering to potential clients, improve its presentation collateral and provide a consistent brand message for its employees.

Following a brand audit, we simplified MatrixAPA’s key messaging and toned down the existing colour palette, which often clashed. We retained the core colours of blue and white, with lime green used for MatrixAPA’s strapline, key words and statistics to ensure a consistent, professional and logical use of colour. We refined the core messaging of ‘Create’, ‘Source’ and ‘Deliver’ and created icons for these.

Once the identity had been simplified, we stripped the existing PowerPoint presentation content right back, to include only the essential information, broken down into bite sized information, with no more than three bullet points per slide. We created both a PDF presentation and master PowerPoint template to allow MatrixAPA to edit slides and tailor the presentation for each prospective client.

Finally, we developed and produced a sales and marketing brochure to act as a leave behind to reinforce MatrixAPA’s proposition and expertise. Again, this carried through the clear simple messaging and icons that we developed for the presentation tools, along with large colourful imagery to convey the scale of offering and range of products. We worked directly with photographer Owen Brown who is creating a library of images for future presentations.

The concise copy, clean layout and imagery help set MatrixAPA apart from its competitors, and Charlie Bradshaw, Managing Director of MatrixAPA is thrilled with both the brochure and presentation.

“I am delighted with TTP’s work and stakeholder feedback has also been very well received. The new look and feel of the brand is really engaging and we’re looking forward to updating the website over coming months.”

We will now be working on applying these design principals to MatrixAPA’s website and an iPad sales tool, so watch this space…

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