Even Better Bankside

Better Bankside is a Business Improvement District (BID), whose main task is to make the Bankside area of London a thriving place to live, work and visit. Although it's been running a very successful website for many years, it was time for a major overhaul.

We worked together with both its in-house team and preferred developer, MediaMixer, to develop a modern site design and series of templates that would enable them to make better use of their varied content. Part of the brief was to create a site that would enhance Better Bankside's increasing social media presence, make much better use of higher resolution imagery and add more clarity and personality to the site.

Whilst the original site tended to overuse the bright magenta colour of Better Bankside's brand, we chose to use it sparingly but as a key highlight for important features and links that require the user's attention. The design width is much larger than on the previous site – taking advantage of current web standards and giving much more space for text and images, whilst allowing a little more space around items so the screen seems less cluttered.

Despite the increase in layout size, we designed the the site very much with tablets and smartphones in mind, using responsive templates to dynamically change the layout in order to best fit the screen size of whatever application is used to view the site – so it always looks its best no matter what it’s viewed on.

Better Bankside is thrilled with the new site, with Katy Barker, Business Liaison Manager, has this to say:

"tothepoint has done a fantastic job refreshing our website – we’re really delighted with it. The TTP team listened well to what we needed and came up with a design that was clean, engaging and easy to use whilst conveying Better Bankside's complicated personality and the work we do in the community. They provided relevant and helpful advice throughout the project, and were not only creative and communicative but delivered on time and budget. We had fantastic support from several members of the team, and always felt in touch with where progress was at. We've had really positive feedback on the new website from members of the community, which shows we got it right!"

And perhaps more importantly, has the new design improved anything? Well, as they recently tweeted:

"Our new website is popular so far - you're staying on it for longer & checking out more pages while you're there! :-)"

view the website here: www.betterbankside.co.uk