Ideas that travel

June not only saw the arrival of the great British summer but it also saw an equally exciting event occur, the launch of the second Imagine Festival by the Transport Systems Catapult!

The Imagine Festival invites the greatest minds in transport to discuss how we can move people and goods around the country in a smarter way than we currently do. This strive towards clever journeys, or Intelligent Mobility, has an estimated worth of £900 billion per year by 2025 (and it’s trying to make driverless cars real, which we find even more exciting!).

This year we worked on the event program along with the VIP invite and a handful of other scene setting goodies. The team had collected some great photography of visitors in the midst of debate and enjoying the festival from the previous year, so these were used throughout the program. The strong use of photography was something that hadn’t featured in materials for the TSC until this point, however as the company grows so does their image library and the ability to add new dimensions to the brand.

The VIP invite uses the large IM and infographic (developed by us as a campaign brand to offer a visual explanation of Transport Systems and Intelligent Mobility), with a blue foil to highlight the graphic.

Imagine Festival also saw the launch of TSC’s new one-stop-data-shop website, imdata.co.uk, designed by our Head of Digital James, and featured in last months enews.

Hot on the heels of the Imagine Festival was also the Barriers to Innovation in Transport for Smart Infrastructure (Barrier to Innovation to its friends). We worked on the program for this event as well, creating a look and feel that felt independent from the Imagine Festival but still used the IM campaign ingredients.

 All in all it’s been a pretty busy month for the TSC and TTP teams, but it’s all been worth it. The event was a huge success, with speakers from Network Rail, Department for Transport, Arup and many more, and once again Twitter was buzzing with #imaginefest. We look forward to next year's!