The importance of good imagery can often be overlooked during the quest to perfect your copy when creating a piece of collateral. However, our long term client SeaBird Exploration has been steadily commissioning and building a bank of beautiful photography over the years we’ve been working with them.
SeaBird’s vessels are often out exploring the seabed, however when they are required to dock for maintenance, the team take it as an opportunity to commission photography of the vessels and crew at work, with some art direction from us.
The 2014 annual report’s main job is to communicate the performance of the company, but it also acts as a showcase for the scale of the SeaBird operation through imagery, bringing to life the work of the crew and shore based team. Using a mix of black and white and colour photography we add interest throughout the document, and both large scale and smaller images keeps the pace exciting.
The SeaBird annual report helps highlight the difference strong imagery can make. It is true that a picture is worth a thousand words!
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