Thursday, 27 September 2012

Forging the Foundry

We’re in the middle of our fifth branding project for the Carillion Richardson Partnership, this time creating a logo, strapline and marketing collateral for a retail development in Scotland. With several completed projects for the Carillion Richardson Partnership already under our belts, this is becoming a great partnership account, underpinned by trust, teamwork… and a sense of humour.

The Foundry is a new 28,000sq ft retail park in Bathgate, between Edinburgh and Glasgow, which sits on the old Balbardie steel foundry. We used the area’s history to create an engaging personality for the park to attract potential retail tenants as well as highlight the retail and residential offer to the local community. The park is already home to a Morrisons store and the third busiest McDonalds in the UK.

The new logo, based on the concept of a hot metal cast, pays homage to the site’s previous history, whilst the contemporary sans serif font gives the design a modern, friendly feel and reflects the optimism and opportunity of the redeveloped site.

We came up with the strapline ‘Find it at The Foundry’, as a play on the name and to emphasise the park’s accessibility and value proposition to the local community. This accessibility and messaging is reflected in the hoardings and digital sales brochures that we’re also producing to help promote the development. Both play on the ‘casting’ theme and use the positive and negative spaces created by the logo to hold imagery and text.

1 comment:

Unknown said...

It is required to teach readers about the casting process and different techniques involved in it. I am searching something for mild steel fabric products and its manufacturing method.

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