Thursday, 19 December 2013

Our 2014 Calendar

The reports of the “death of print” you may have heard have been greatly exaggerated, and the positive feedback we receive every year about our calendar support the fact that it is indeed alive and kicking.

As with any self-initiated project, our calendar is a labour of “love”, as we strive to think of a new concept that will top the one from the year before. We started by putting our heads together in the Autumn. Ideas ranged from the team dressing up in all manner of outfits, to a cocktail recipe for every month (what does that say about us?), however in the end our inspiration came from the ethos that we proudly live by: “Clear, concise communication”.

As they say, practice what you preach. This year we put that into action by creating a series of typographic illustrations that visually represent us, and what we bring to our work and your brand. To really tie each idea into our brand we stuck to our black and white colour palette, using a subtle grey pantone to pick out parts of the design and lift them from the black. We then turned to the print team at Scanplus to bring our design to life, as usual their work was fabulous!

Some of you may also recall that we went one step further and animated these illustrations for the video on our stand at the recent Public Relations Show 2013, just to prove that print and digital can live together in harmony.

The Clear, Concise Calendar is being shipped out, but if you don’t receive one do not fret, all is not lost! Drop us an email and we’ll do our best to put one in the post for you. There have been whispers of a series of limited edition prints for some of the illustrations, so keep an eye on our e-news as we’ll announce them there first.

You can also download a free copy of our calendar in PDF format here

Do let us know what you think - inspiring or a waste of time? Let us know!

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