Putting on a show

You may recall from last month's newsround that our client CIPR were going to be hosting the first dedicated PR show, aptly named The Public Relations Show 2013, and not only did we brand the event and much of the collateral, but we were also planning to exhibit.

The event was the first of its kind to bring people from the industry together to demonstrate what they can offer, and with over 1,000 visitors, 37 exhibitors and #prshow13 trending on Twitter, it’s fair to say the event was a massive success!

On the lead up to the event, we implemented the brand across press ads, web graphics and a promotional flyer, as the CIPR worked hard to help the show gather momentum. On the day itself, the brand filled the Business Design Centre from the printed show guide and the signage, to bags and Oyster Card wallets. It’s always rewarding for us to see our projects come to life, but to see this one coupled with the buzz from the visitors was fantastic!

With the event being such a success, it was a long day for Ben and Simon, who were tasked with manning our stand along with our partners in crime ETC. We’ve worked with the team at ETC for a number of years now on projects such as St. Martin’s Quarter and the Francis Crick, so they were the obvious choice when we needed to produce our own exhibition stand.

Our stand proved to be quite a hit, thanks to our I Shot The Serif game (and of course our work), which you can play here; however be warned, it is highly addictive!

Ben who manages the digital side of the business (ttpdigital) and who created a special showreel to play in the background (see below) said,

"We've not really exhibited at these things before, so we treated it as a bit of an experiment. In the end it went really well – we met lots of interesting people and it was great to see such enthusiasm in our work and our experience. The video showreel really drew attention as did 'I Shot the Serif' running on one of our iPads – people got quite competitive! It was an exhausting day though, I now have a new-found appreciation for the guys manning their stand all day at the next show I visit!"

All in all it was great day and we’re looking forward to The Public Relations Show 2014.