Friday 29 November 2013

Excellent design for the Excellence Awards


It’s been a busy month for CIPR (and us!) with the launch of their first PR Show, the updated Training Brochure and the Excellence Awards 2014, and we’re proud to have been able to be part of it all.

The Excellence Awards are an annual event celebrating the cream of the crop within public relations. They showcase some of the most recognisable and memorable campaigns. We’ve had the pleasure of working with the CIPR on this event for a number of years, and the glamour and sophistication of the event makes it a great design project!

This year, the whole look is anchored by the bespoke pattern we created, which not only represents all aspects of PR coming together, but also reflects the glitter and sparkle of a big awards bash! Different tints of the gold pantone are used to add depth and intrigue, a spot UV was added for that luxurious feel, elevating the bespoke pattern even further. The colour palette of a warm gold, white and black was a clear winner to represent the timeless glamour of the awards.

The event has just launched with a series of digital graphics, produced by our digital arm ttpdigital, for the CIPR website and an eye-catching postcard encouraging people to enter. However, keep your eyes peeled and be on the lookout for the rest of the awards collateral, which will be appearing in the New Year.

No comments:

Post a Comment