‘We are Bankside’, a new neighbourhood forum aiming to give the local community and businesses a voice, asked us to create a set of posters to introduce its services and highlight its seven core principles.
This new venture needed a distinct look and feel that was friendly and welcoming, whilst also distinguishable from branding used by other Bankside partners. We used a warm green tone supported by obvious calls to action and plenty of engaging imagery of the Bankside area and its people to reinforce the group as a vehicle to give the local community and businesses the opportunity to be heard.
We’ve also designed a more corporate,
business use brochure for Better Bankside, to highlight its response to the
Mayor of London’s Road Task Force report, and how it will be actioning the
findings. The brochure is to be given to key decision makers in local
government and the Bankside areas and therefore needed to have a more formal
look and feel, whilst promoting the Better Bankside brand.
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