Monday 30 September 2013

Community Spirit

We’ve helped out Bankside on a couple of projects this month, designing a set of posters for ‘We are Bankside’, which is led by Bankside neighbourhood forum, a group of local partners involved in Bankside's future planning issues. Also for Better Bankside, our local business improvement district, the design team here has been advising on and creating an engaging, concise brochure for Better Bankside’s response to the Major of London’s Road Task Force report.
‘We are Bankside’, a new neighbourhood forum aiming to give the local community and businesses a voice, asked us to create a set of posters to introduce its services and highlight its seven core principles.
This new venture needed a distinct look and feel that was friendly and welcoming, whilst also distinguishable from branding used by other Bankside partners. We used a warm green tone supported by obvious calls to action and plenty of engaging imagery of the Bankside area and its people to reinforce the group as a vehicle to give the local community and businesses the opportunity to be heard.



We’ve also designed a more corporate, business use brochure for Better Bankside, to highlight its response to the Mayor of London’s Road Task Force report, and how it will be actioning the findings. The brochure is to be given to key decision makers in local government and the Bankside areas and therefore needed to have a more formal look and feel, whilst promoting the Better Bankside brand.

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