We’ve worked with premium, award winning hair salon Headquarters on many projects over the years, and this month the team asked us to create an invite for its 15th birthday celebrations.
The salon is celebrating in style with bubbly, canapés, fashion designers and, of course, plenty of top notch hair. Not only that but HQ is using the party as the perfect excuse to show off its brand spanking new salon, which has had a birthday make over.
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| The salon's new interior |
So, the invite for the birthday party needed to have the same luxury, celebratory look and feel. We chose to keep the reverse clean and typographic, allowing the show-stopping image on the front the take centre stage.
We used Fedrigoni Splendorlux, a thin card with a gloss coating to the face and an uncoated finish on the reverse – an unusual mix of textures that gives it a high end, distinctive feel. It’s usually a paper for litho printing, but thankfully our clever printers were able to make it work on their digital press.
On another note, it’s not just Headquarters that is 15 years old; the logo is too! It’s not had any work done, and no, we don’t hold the key to the fountain of youth. We just understand branding, and what it takes to make a logo stand the test of time.
We don’t like to hark on about it (ahem) but it is true that by getting ‘to the point’ (sorry, we couldn’t resist) of your business, understanding your values and your audience, there’s no reason why you can’t have a logo that will last.
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