The concept of a cube

Toasting the success of The Concept Cube

The Concept Cube is a consultancy set up to help entrepreneurs and businesses lift themselves to the next level. The company approached us for a logo and brand identity, and very much wanted the thinking behind the name of the company to be part of this. The ‘cube’ represents the multi-dimensional nature of starting and running a successful business, with each side representing The Concept Cube’s expertise in areas such as investment, marketing and management to help grow these businesses and bring their ideas to life.

Now, as we all know the cube is a very popular logo (a simple Google search will bring up pages, some exciting and innovative, some… not so much and others we’ve seen a thousand times before). So, the challenge was to create a 3D shape that was fresh, engaging and modern.

We chose a hexagon with each face comprising different shades of purple, and using the technique of trompe l’oeil to create the illusion of a 3D cube. The grey type of The Concept Cube acts as an intriguing contrast to the vibrant purple of the hexagon. Along with the purple master logo, we created a number of divisional logos in other bright hues using the same tints, but in red, blue, green and orange.

It's been an interesting project to work on, and we've had some lovely feedback from The Concept Cube, who had this to say:

"Our business is about finding the appropriate partners that can be brought together to bring a concept or business plan to life for everyone's mutual benefit. Our work with TTP achieved this as well as reflected our business ethics which are to be fair and have fun. It has been a very satisfying relationship so far and we hope to be able to work together as successfully hereon."

The Concept Cube is now open for business and has started work on its first project, which looks set to be a fantastic success...and not just because we’re also working on it! The company is developing New Zealand’s first 100% Blue Agave (that’s Tequila to the uninitiated, but like Champagne and the French, ‘Tequila’ belongs solely to Mexico.) Now, we’ve tried a sample of ‘Te Kiwi’ (the project’s working title) and we were seriously impressed with its quality, smoothness and flavour. It slipped down a treat!

We’re working with The Concept Cube and Echo Brand Design on the branding and packaging for the official launch, which is set for next year, so watch this space!

Toasting the success of The Concept Cube