Tuesday, 18 December 2012

tothepoint's 2013 calendar – how it all unfolded

our 2013 calendar

Each year, we produce a desktop calendar that goes out to our clients and friends in late December. With digital calendars becoming increasingly prominent, and traditional print calendars being shunned by many, we are surprised (and flattered) that ours has remained so popular. We enjoy great feedback from clients on its usability and many look forward to receiving theirs each year.

Being a superstitious lot, this year we thought we'd turn a negative into a positive and pepper our 2013 calendar with lucky charms. Once we nailed our concept (Make your own luck) we thought it would be a doddle for a creative bunch such as ourselves to fold up 12 origami animals. Oh, how wrong we were! Even with instructions all over the internet, the most nimble fingered of us struggled to turn simple origami instructions into anything resembling an animal! To add to this, we also discovered that like most creative industry outputs, intellectual copyright also covers many origami designs.

We quickly realised that we needed to link up with an origami artist of the highest order, who also owned their own copyright. Who better then than the acclaimed Chairman of The British Origami Society, Mark Bolitho? We were delighted when Mark agreed to join our venture and after only one brainstorming session (and a quick trip to Paperchase), we were overwhelmed when he brought the 12 completed 'lucky' animals over to the office!

Mark Bolitho with his mini-menagerie

Now we just needed a professional photographer to capture these fantastic pieces in their best light. In stepped Noel Murphy. We've worked with Noel for a few years for clients including EDF and The Technology Partnership, so we knew he’d do a great job. With Noel on board, we assembled our pop-up photographic studio at tothepoint towers and set to work.

Noel keeps quiet while shooting elephants

Once we were happy with the photography and artwork, it was over to one of our favourite printers, Scanplus, who help us with the calendar every year. This time, Linda and new recruit Katie watched the guys in action, experiencing the quality and attention to detail they deliver on every job. Of course, this year’s calendar was no exception…

the calendar rolls off the press

We’re extremely happy with the results of this year’s collaboration of experts. Forging close working relationships with other specialists is both inspirational and effective in achieving great results, whatever the project.

We hope that our calendar brings you a little extra luck and wish you a happy and successful 2013.

For further origami inspired stuff, including wallpaper downloads, a free screensaver and our 'Flight of a Thousand Cranes' game – head on over to our origami page!

P.S. if you haven't received a copy of our calendar already please let us know and we’ll send one over (if we have any left).

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