Sporting foundations

Earlier this year we blogged about working on an illustrated brochure for the Charities Aid Foundation – which helps improve the way charitable donations are made and managed – to convey the breadth of its services to a corporate audience. Well, the brochure has now been published and we’re really pleased with the end result.

As the brief was to come up with an engaging and inspiring concept that conveys how CAF works, including community investment and social responsibility planning, we originally thought what better way than to illustrate this than through a timely Olympic theme? The brochure implementation stretched on beyond the Olympics, but the theme was still relevant.

CAF uses a continuous red line as its illustrative style to highlight key ideas and messages so we created a variety of sports themed illustrations throughout the brochure. This included a starting block for the front cover illustration, synchronised diving to reflect CAF’s sustainable partnerships, the relay for effective employee engagement and the long jump to convey its long-term strategy. The brochure concludes with an illustration of a marathon runner breaking through the ribbon for the back cover.

The continuous line proved quite a challenge, especially when drawing two figures for a single illustration but it was a great project to work on, and one to add to our charitable portfolio. If you want to find out more about CAF and its services visit https://www.cafonline.org/