We work regularly with the CIPR on a range of its marketing collateral and have just put the finishing touches to an online, interactive training brochure that we’ve been creating for the organisation.
The CIPR prides itself on putting professional development at the heart of what it does, and as such, works closely with PR professionals and industry experts to enhance its training. Therefore, it needed an engaging brochure that highlighted its range of courses for 2013, the trainers and industry experts providing the training along with links to the individual course information on the CIPR website, where visitors could find out more and register.
We incorporated the bold typographic style that we’ve recently developed for the CIPR and magenta colour used for all training collateral, along with black and white images of previous training to create an accessible and professional brochure.
The CIPR was thrilled with the brochure, with Sarah Ion, the Marketing Manager, commenting that: “it had generated around 8,000 clicks to the website in just a few days.”
We think that’s a job well done then!
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