Wednesday 31 October 2012

FiXing a website for CLS


website: www.cls-group.com

CLS, which plays a fundamental role in the Foreign Exchange (FX) market, approached us for help designing its new website. Although the company developed the actual website entirely in-house (using SharePoint) it needed an external agency to help with both the planning and design.

We helped CLS’ team to determine a full site plan and content structure and worked with them to create wireframes for three levels (homepage, level 1 and level 2) of the new site. Once approved, we then created the design visuals.

As the actual website is fairly large and content heavy, our design needed to focus on clarity and segregation of information. We used colour coding to highlight each section, which meant that any ‘boxed out’ information relating to a specific section would also be outlined in that particular colour.

While the overall design is clean and corporate, CLS wanted to inject more personality via the main banner images, so we tested a variety of different illustration styles to achieve the right balance of a corporate, technical look but with colour and personality.

We created the original wireframes, design visuals and the final HTML templates, which were then handed over to CLS’ internal team to develop the final site.





1 comment:

I Need A New Website said...

I thought finding a company that will help me provide all the services that all small business need is a tough one. Thank you for enlightening us about fixing a website for CLS.

I Need A New Website

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