Tuesday, 28 February 2012

Where the past meets the present


Back in July last year we featured a short story on our e-news about the branding and marketing tools – website, iPad tool and sales literature – we were creating for Palazzo Dorottya, a luxury residential and commercial building in the heart of Budapest.

After a lot of hard work (and unfortunately, only the one trip out to Budapest) the project is now complete, and we, not to mention, Richardsons Capital LLP and Fingen, the joint developers and property owners, are thrilled with the results. This has been a great project to flex both our digital and creative muscles and it's a great one to add to both our digital and property portfolio.

A grand, historic 19th century building, Palazzo Dorottya has been transformed into a premium six storey mixed use development, combining 87 apartments with commercial and retail space.

We wanted to communicate that Palazzo Dorottya is a sophisticated destination for living, working and entertaining, whilst conveying harmony between classic and modern. We created the strapline ‘where the past meets the present’ and developed the logo, giving it a typographic treatment by using two fonts to reinforce the juxtaposition of old and new.

This combination of past and present was also reflected in the marketing materials we developed. The innovative website includes a homepage featuring scaling and full screen images, a distinctive image gallery, along with a custom designed interactive map of the area. Individual floorplans are available as both zoomable images and downloadable PDFs. The site has also been optimised to work well on smart phones or tablets and is easy for the sales team in Budapest to update.

Alongside this, we developed an iPad tool to help facilitate sales. There were several issues to overcome when creating this as it needed to be fairly quick to develop with no constant bug-testing or waiting on App Store approval. It also needed to be relatively simple to keep up-to-date and easy to use.

As iPad Apps and CMS are expensive and time consuming to create, we came up with an innovative, cost effective tool (essentially a supercharged interactive PDF). This enables the sales force to show potential clients all the relevant property information if there is no Wi-Fi connection, and allows them to access the website to show real time availability and pricing when an internet connection is available.

If you'd like to find out more about the various solutions we can create for you regarding Apps or presentations on the iPad (or other tablets) - talk to our Head of Digital, Ben Jackson to find out more.

To complement the website and iPad tool, we created a luxury wallet, informative brochure, and floorplan inserts for each of the 87 apartments. We specified a high quality digital print solution for these inserts, which enabled the client to call off shorter runs, printing floorplans only when needed to tailor presentations for specific client needs, as well as reducing the environmental impact associated with printing.

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