Constructing a brand

One of the UK’s top project management and construction companies, Warwick Avenue, asked us to refresh its current identity to reflect the next stage of its development.

The company has expanded from its core business of project management to provide highly integrated services covering the full property and construction life cycle, across Europe and the Middle East, and needed its identity to reflect the breadth of its services as well as conveying experience and professionalism.

We put together a number of creative concepts, looking at the possibility of retaining the existing cross device as well as a number of completely different routes. We also considered ways of reflecting the construction industry within the logo itself.

The chosen route retains the cross device, but replaces the flat red colour with two shades of orange to give it more depth and energy. The orange provides an interesting juxtaposition against the grey of ‘Warwick Avenue’ whilst the ‘L’ of each side of the cross shape not only implies a positive working relationship between Warwick Avenue and its clients but also alludes to the idea of walls and rooms.

The addition of a strapline ‘Projects and Construction’ completes the logo and conveys Warwick Avenue’s sector and experience to potential customers.

We are also redesigning the website, producing a corporate brochure, a range of stationery and PowerPoint templates for Warwick Avenue, all of which are currently in progress. Once complete. these will feature in a forthcoming e-news story, so watch this space.

Finally, Warwick Avenue found us through a Google search, having looked for digital agencies located in SE1, so it’s a nice example to show that our SEO is working. If you want to find out more about SEO and how we can help you to stand out then please contact Ben Jackson, our head of digital.