Thursday 27 September 2012

Ahead of the curve


view the site at: www.hqsalon.com

Having originally created the logo for boutique hair salon HeadQuarters, we were the natural choice to modernise their existing website to showcase the salon’s range of services and expertise to existing and potential new customers.

The website’s previous incarnation featured an online brochure with clickable pages and limited photography – out dated and just didn’t do the salon’s stylish offering any creative justice. Our brief was to design and build a modern, improved site with simple functionality and compatibility with tablets and smart phones. Where possible, we were asked to retain the existing colour palette of cream, taupe and pale grey.

Using Wordpress, we’ve created a clean and sophisticated site, with minimal text and added a luxurious grey baroque wallpaper pattern that provides the perfect backdrop to showcase the stunning hair designs created by the HeadQuarters team. The homepage features a slideshow of these images whilst background static imagery behind the text on the other pages subtlety reinforces the message of quality and style.

Sandra Pajak, HeadQuarters’ Marketing Director, is thrilled with the results and said:
Our new website had to meet several objectives – it had to look beautiful and stylish and convey our philosophy and ethos, while also being functional and informative, providing a lot of practical information on prices  and products but in a way that was simple, uncluttered and easy to navigate.

A tall order, I thought - but TTP rose to the challenge, and we are absolutely delighted with the result.  They really listened to our needs at every stage, and clearly understood and captured the essence of our brand. As a result, they’ve given us a website that truly reflects our personality, but also delivers to clients on every front, presenting a highly professional impression of our salon.

Most importantly for me, the team at TTP  were extremely easy to work with - friendly, communicative, super-efficient - and turned what had been a headache into an enjoyable pain-free process.


1 comment:

Website Design Portland said...

The homepage features a slideshow of these images whilst background static imagery behind the text on the other pages subtlety reinforces the message of quality and style. Website Design Portland

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