Celebrating with a bang

Not too long ago the Transport Systems Catapult launched the All Aboard Competition, a national school competition challenging children and young adults to make it easier for those with a visual or hearing impairment to travel by bus.

We branded the competition with a quirky and vibrant take on the existing TSC IM campaign, using hand-drawn icons and the trademark TSC blue to create something a little more “down with the kids” as they say.

The competition featured on national TV, with Baroness Kramer; Minister of State Transport, helping to drive the competition forward.

The deadline crept up (just like it used to with homework) and before we could say “accessible transport” it was time for the finalists to exhibit their work at the Big Bang Fair. We equipped the TSC team with everything from roller banners to silicon wristbands (which went like hot cakes!), adding to the excitement of the event and giving the finalists the platform their hard work deserved.

Baroness Kramer took to the stage to announce the winner; congratulations to Daria Butza with her ingenious idea for a vibrating wristband. Our on screen graphics provided the perfect backdrop for the presentation and prize giving.

The competition may now be over but there’s no rest for the Transport Systems Catapult, ever the busy bees they’re now gearing up for their second Imagine Festival, which will bring together some big names in a series of talks, events and workshops exploring the future of Intelligent Mobility. We’re already working on an update of the website we designed last year, so watch this space!