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| the new postcard for Concerto Group |
Croydon BID is a Business Improvement District, and given our experience of working with Better Bankside over the years, the team there thought we’d be the perfect choice to help Croydon BID improve its positioning, marketing collateral and two websites.
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| the current Croydon BID logo |
Following Better Bankside’s lovely words, Croydon BID invited us to pitch for the project, focusing on its messaging and helping to promote the benefits the BID has already brought to the town as a place to work, live, visit and do business, as well as its future ambitions.
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| a Croydon icon! |
We’re thrilled to have won the project, and to be part of Croydon BID at such an exciting time (even more so now Crystal Palace have been promoted to the Premier League, which just shows it’s a town on the up!).
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| Crystal Palace: 2013 Playoff winners! |
Matthew Sims, Chief Executive, Croydon BID had this to say about our partnership so far:
“The evolution of our messaging, collateral and overall marketing communications is a significant part of the jigsaw that must sit succinctly within the values of our business, both now and in the future. To The Point’s creative approach embodies much of our vision for the future and the team has really taken to the project, adding greater value to our positioning, messaging and overall look and feel. We are building a long term relationship with the team in order to evolve over time the strength of the brand, our communications and collateral and are delighted with the progress made to date.”
Concerto Group is our other project courtesy of Better Bankside (although, like Croydon BID, we did have a hand in winning it ourselves, after all, recommendations don’t win the project by themselves, fantastic work and a wonderful team helps too...)
One of the UK’s leading event services companies, Concerto Group covers everything from venues and catering through to event management and services, we also hear they do some epic Christmas parties! The company approached us to develop a postcard advertising its fundraising events to charities. Although the timeframe was tight, the team had a clear idea of what was needed (being in the creative industry certainly helps!) and we turned the project around very quickly. We created a vibrant, engaging postcard for them and are looking forward to working with the team on upcoming projects.
“The evolution of our messaging, collateral and overall marketing communications is a significant part of the jigsaw that must sit succinctly within the values of our business, both now and in the future. To The Point’s creative approach embodies much of our vision for the future and the team has really taken to the project, adding greater value to our positioning, messaging and overall look and feel. We are building a long term relationship with the team in order to evolve over time the strength of the brand, our communications and collateral and are delighted with the progress made to date.”
Concerto Group is our other project courtesy of Better Bankside (although, like Croydon BID, we did have a hand in winning it ourselves, after all, recommendations don’t win the project by themselves, fantastic work and a wonderful team helps too...)
One of the UK’s leading event services companies, Concerto Group covers everything from venues and catering through to event management and services, we also hear they do some epic Christmas parties! The company approached us to develop a postcard advertising its fundraising events to charities. Although the timeframe was tight, the team had a clear idea of what was needed (being in the creative industry certainly helps!) and we turned the project around very quickly. We created a vibrant, engaging postcard for them and are looking forward to working with the team on upcoming projects.
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