Friday, 29 June 2012

Another piece of PIE

Back at the start of the year we helped PIE, a team of specialist mapping, data and routing experts, to refresh its logo, clarify its brand identity and messaging as well as developing a clear structure for the company (see our first story on this here ).

Part of this was to refresh the look and feel of the PIE service websites, creating a series of top-level banners, including simple and easily recognisable road related graphics, colour and messaging to ensure brand consistency across the PIE group and assist with navigation across the various microsites.

Another key part of the overall project was to help facilitate the launch of PIE’s new Data Exchange online service, developing the brand and core messaging. A national database of essential road and street information, including navigation, parking bays, low bridges and road restrictions for larger vehicles, the Data Exchange is ideally suited for any vehicle type that uses the road network in the UK, providing them with the most up-to-date road information, when they need it.

PIE has been getting ahead of the London Olympics, having both updated its Data Exchange to include all the changes affecting the city’s road network and developed the data for the new TFL Freight Journey Planner for the Olympics. These will help both the public and specific audiences, such as freight operators, make better routing decisions to manage their deliveries during the Olympics – essential so that the pubs don’t run out of beer!

Therefore, time was of the essence for this project as the new site, incorporating the new messaging and PIE identity, had to be up and running in plenty of time before the Olympics. Having supplied the site’s overall design, structure, wireframes and banners, we're continuing to liaise with PIE and its web development agency Azure to provide ongoing consultancy to ensure the brand messaging is consistent across all of the PIE websites.

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