Thursday, 31 May 2012

A rich history for new housing

We’ve worked with developer Richardsons Capital LLP and Carillion on a number of projects and, as such, we were the natural choice to create the naming and identity for their latest residential development – a joint venture with Gleeson Homes – in Thanet, Kent.

The development’s location was key to our naming and branding approach, as it has great historical significance. For any history geeks out there, the local area of Richborough is thought to be the landing site of the Roman Invasion of Britain in AD43 and went on to become the formal entrance to Roman Britain.

The Roman port was marked by a huge arch, so we used this for inspiration and came up with Richborough Gate. Playing again with the historical connotations, we created a simple, elegant logo, featuring a representation of a wrought iron gate in a light lime green on a dark blue/grey background to illustrate the coastal link. The Garamond font used for the logo reinforces the area’s links with the past, whilst the modern graphic approach keeps the identity contemporary and fitting for the new residential development.

We’re also in the process of creating a microsite for the Richborough Gate development, which will act as a portal to direct potential buyers to the associated marketing agencies. We’ll update you once this is finished, so watch this space.

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